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Four pricing lessons from Maciej Kraus, one of the sharpest pricing minds in the world. Maciej and I have spent plenty of time discussing pricing since he’s one of the longest-serving members of Competera's advisory board. This time, I had the chance to hear Maciej teach at Stanford. I jotted down four ideas from the session: 1️⃣ The more people own pricing, the more it goes down. Pricing is a C-level decision. Delegate it at your own risk. 2️⃣ Find your "metallic paint." Car manufacturers charge $2,500 for a metallic paint color that costs them nothing. Apple charges $500 for a memory upgrade that costs a fraction of that. What's the thing in YOUR product that costs you almost nothing but carries massive value for the customers? 3️⃣ Price is always the strongest profit lever in the organization. Run the math: +10% volume vs +10% price. The price move wins every time, in every business model. 4️⃣ You cannot have an algorithm that optimizes volume, revenue, AND profit simultaneously. The profit-optimal price is always higher than the revenue-optimal price. That's not an opinion. That's math. And math doesn't negotiate 🧮 Grateful for people who've spent 20 years going deep on one discipline and still teach it with this much energy. This is what mastery looks like. Maciej Kraus — thank you, my friend 🙌 Endeavor Endeavor Ukraine Stanford University Graduate School of Business

Four ideas about storytelling every founder should know. Continuing to share the insights from the AI, Innovation and Growth Program with Stanford University Graduate School of Business and Endeavor Ukraine. At one of the lectures, Dan Klein shared his storytelling tips that made me rethink how we communicate as founders, especially when the stakes are high. 1️⃣ "Pretend you're an expert." His mantra, inherited from his own teacher, Patricia Ryan Madson, is simple: when you're doing something creative, don't undermine yourself or lower the bar. Commit fully and go over the top. Full commitment builds the skill faster than caution ever will. 2️⃣ Stories beat statistics when it comes to memory. An exercise from Chip Heath's Stanford GSB class: students pitched using an average of 2.5 statistics, while only 1 in 10 told a story. Ten minutes later, only 5% remembered any statistic. 63% remembered the story. We make decisions emotionally and rationalize them afterwards. If you're pitching with numbers only, your pitch will be forgotten. 3️⃣ If the listener didn't get your message, you told it wrong. The listener can't get the meaning wrong. If they walk away with a different takeaway than you intended, that's on the storyteller. Tip: For high-stakes stories, test them on a sample audience first. 4️⃣ A story where the main character doesn't change is just an anecdote. Platform → tilt → cascade → climax → new reality. The climax isn't necessarily the biggest event. It's the moment the main character changes. As founders, we pitch constantly: investors, customers, candidates, our own teams. We tend to treat the story as decoration around the numbers. Dan's session was a good reminder that it's the opposite: The story is the delivery mechanism. The numbers are the payload. #StanfordGSB #CEOLessons #FounderLife

Amazon moved Alexa for Shopping into the main search bar in May, making an AI shopping agent the default first stop for product discovery. The way shopping agents evaluate product pages differs from how brands traditionally optimized listings for search. The agents review a product page more thoroughly before recommending it on a shortlist, so even a brand with a high share of search may not be included. Agents also recommend different shortlists to each shopper, tailored to what they already know about them from past purchases and preferences. A single optimized page no longer puts a brand in front of everyone. In her latest piece, Emmanuelle Gounot, VP of Customer Success at CommerceIQ, shares the new digital shelf playbook for brands selling on Amazon: https://hubs.li/Q04sr0HQ0 #AlexaForShopping #AEO #DigitalShelf #CPG #Ecommerce #AgenticRetail

50.9% of AI shoppers have walked away from a purchase after an AI assistant flagged a concern with the product. That's the new reality of ecommerce. Shoppers aren't just searching anymore: a third of Amazon queries are now questions, not keywords; and AI shopping assistants like Alexa for Shopping and Walmart's Sparky are answering them before a customer ever sees your product page. The upside is real: Alexa for Shopping customers spend 40% more per order, and Sparky shoppers build baskets ~35% larger than non-users. But only if your content actually answers the questions these assistants get asked. That's what Answer Engine Optimization (AEO) is for. And it builds on SEO, it doesn't replace it. In our latest blog post, we break down how brands can audit, prioritize, and rewrite product content so AI assistants recommend them instead of a competitor. Read the full post: https://lnkd.in/ec_G_GRg #AnswerEngineOptimization #AgenticCommerce #DigitalShelf #ecommerce #RetailMedia

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Com presença nacional e fábrica própria, a Criare oferece muito mais do que móveis planejados: entrega segurança, agilidade e diferenciais competitivos reais para lojistas e investidores. Uma estrutura industrial sólida, tecnologia de ponta e uma rede em constante expansão fazem da Criare uma marca pronta para crescer junto com os seus parceiros. Saiba mais sobre como fazer parte da nossa rede: https://lnkd.in/eK_mGGPY

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Strong cultures are built in small moments that make people feel seen, connected, and energized. This holiday season, we’re offering qualifying companies a free week of nitro cold brew on tap. It is a simple way to boost morale, fuel focus, and show your team you care without adding to your workload. ☕ Strengthen culture and retention 💬 Foster connection that drives collaboration and results ⚡ Energize your team to power focus Want to gift your team a week of cold brew on us? See if your office qualifies below. 👇

Office managers, you do it all. You’re the backbone of the office - and on top of that, you keep the breakroom stocked. Here’s one thing we can take off your plate. We’re offering qualifying offices a free week of cold brew on tap this holiday season. It’s an easy way to bring a little joy and caffeine to your team without adding to your to-do list. 🎁 Spread a little cheer 🧠 Keep everyone happy and caffeinated 🙌 Be the office hero Want to gift your team a week of cold brew on us? See if your office qualifies below. 👇

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💥 Um time que faz o varejo acontecer! A Super Live da Black Ofertas 2025 foi um sucesso, e nada disso seria possível sem a energia contagiante do Ciro Bottini, o empenho das equipes Compra Agora e Cadastra, e a parceria das grandes indústrias que acreditam e constroem esse movimento com a gente. 🙌 Juntos, mostramos que o varejo cresce quando há colaboração, propósito e foco em gerar oportunidades reais para quem está na ponta. Que venha mais uma temporada de conquistas, conexões e bons negócios! 🚀 📺 Quer assistir a Super Live na íntegra? O conteúdo completo está disponível no nosso canal no YouTube: https://lnkd.in/dHa8kxnW #BlackOfertas #CompraAgora #CiroBottini #SuperLive #ParceriasQueImpulsionam #VarejoQueVendeMais #PequenoVarejo #Negócios

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#BehindTheBottle: Joe Betts is familiar with dedication and honest work. In his almost 30-year career as a Coca-Cola Consolidated Teammate, he has experience in a wide variety of roles at our warehouse in Fredericksburg, VA. He currently serves as a Warehouse Manager, where he strives every day to fulfill our values of consistency and supportiveness. “I have grown and learned so much from the Company. Every job I have held has had its different challenges, but I’ve had great leaders that I have learned different aspects of the business from and I’m just trying to pass on that knowledge to the next generation of leaders.” Check out Joe's story here: https://lnkd.in/ecGX3R2v

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Faça parte de um ambiente inovador e colaborativo, que incentiva o seu crescimento profissional. Confira as oportunidades e candidate-se pelo link: #VemSerEmpresasTodeschini

🎄 Semana passada tivemos um encontro especial na cozinha de Hellmann’s para encerrar o ano com a energia que marca essa parceria. Reunimos nossos times para uma live que celebrou a sazonalidade mais importante da categoria, trouxe dicas práticas de receita com a Chef Nati e reforçou a força de uma marca que segue conquistando os consumidores todos os dias. Foi um momento para compartilhar resultados, apresentar os destaques da promoção “Celebrar com Hellmann’s É Tudo de Bom”, e mostrar como a união entre conteúdo, experiência e estratégia pode impulsionar ainda mais o desempenho das lojas. Seguimos juntos levando inspiração, informação e oportunidades para o varejo, especialmente neste período em que a mesa ganha protagonismo e a maionese vira tradição. 👏 Obrigado ao time Hellmann’s e a todos que participaram dessa entrega. Se você perdeu ou quer rever a live completa, é só acessar: https://lnkd.in/dmbP6qDt #CompraAgora #Hellmanns #LiveComercial #Sazonalidade #Vendas #Alimentos #ParceirosQueTransformam