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Il carrello della spesa può diventare uno strumento utile per leggere da vicino i bisogni delle persone, le loro priorità e le loro preoccupazioni. A offrire una chiave di lettura autorevole dell’evoluzione dei comportamenti di consumo è il contributo di Nando Pagnoncelli, Presidente Ipsos Doxa, raccolto nel nostro Annual Report 2025: un’analisi che aiuta a leggere come il carrello stia cambiando in un contesto segnato da nuove incertezze, attenzione al costo della vita e bisogni sempre più selettivi. ✅ L’85% degli italiani si dichiara preoccupato per il continuo aumento del costo della vita: una pressione che rende le strategie di risparmio sempre più strutturali, dalla ricerca di promozioni alla scelta della Marca del Distributore. ✅ Nel 2021, le famiglie monocomponenti rappresentavano il 33,4% del totale; entro il 2041 potrebbero raggiungere il 38,8%. Una trasformazione che favorisce formati ridotti, monoporzioni e soluzioni pratiche. Anche la sostenibilità orienta le scelte: il 35% degli italiani presta particolare attenzione alla riduzione dello spreco alimentare. ✅ Il 70% degli italiani tende ad acquistare da brand in linea con i propri valori personali: un dato che conferma l’importanza di una relazione fondata su fiducia, coerenza e responsabilità. Per Conad, leggere questi segnali significa continuare a rafforzare una proposta vicina alle persone, capace di tenere insieme convenienza, qualità, prossimità e attenzione ai bisogni che cambiano.

Gary Swart joined oDesk in 2005, a 15-person company at that time. He came in alongside fresh funding, hired by the investors to give the company the direction it lacked. Half the team believed oDesk was a marketplace. The other half believed it was a staffing business. Both can't be right. Once the direction was set — marketplace — the people who couldn't stop complaining about it were out. His explanation was direct: "If you're going in 2 directions, you're going in no direction." He ended up with an aligned team and a set direction. Built the company to Upwork, which went public in 2018 and peaked at nearly $8 billion. A lot of founders let the direction ambiguity live too long because the conversations required to fix it are uncomfortable. Clarity makes every other decision faster. When the direction is set, a hundred smaller questions answer themselves. Endeavor Endeavor Ukraine Stanford University Stanford University Graduate School of Business

Another great lecture at Stanford this week, this time with Henry Ward, founder and CEO of Carta. "My job is to make decisions that nobody else would make”, he said. And it stayed with me. Henry believes the founder should focus on the nonlinear, step-function changes that can fundamentally change how a company operates. 💡 Example: how engineering productivity is approached at Carta. The initial goal was to reach a higher level of output. The engineering team estimated they were doing 3-4 pull requests per engineer per day, when the actual number was 1. So he set a new, more realistic target: get to 2. It went smoothly. When the team reached that, he pushed it to 3. That's when the real bottlenecks started to surface. The old Jira workflow couldn't support the pace; code review became a constraint, and other manual steps started getting in the way. So the team began redesigning the workflow around AI, with Claude reviewing code, Jira integrated into CI, and some tickets being created automatically from Datadog and Sentry. Henry didn't try to optimize every part of the process. He changed the target, saw where the existing system broke, and then pushed to rethink the workflow. Endeavor Endeavor Ukraine Stanford University Stanford University Graduate School of Business

Ben jij een klantgerichte professional die energie krijgt van een soepel orderproces? Als Customer Support medewerker bij Concorp ben je de verbindende schakel van orderinvoer tot facturatie. Je houdt overzicht, helpt klanten en collega’s verder en denkt mee over hoe processen slimmer kunnen. Maak jij van snoep jouw beroep?

AI agents are becoming the primary way shoppers find and buy products. The brands appearing in agent recommendations are capturing that traffic. The brands that are still optimizing only for traditional search are being filtered out before a shopper ever sees them. The difference comes down to how agents read product pages. Search algorithms rank by title and keywords. AI agents scan descriptions, reviews, bullet points and pricing to determine whether a product matches what the shopper actually asked for. Most product pages aren't built for that. When Newell Brands deployed a content agent to optimize PDPs for SEO, AEO and GEO, the company saw a 40x improvement in time saved across thousands of SKUs. Brands need agents to talk to agents if they want to keep showing up wherever AI decides what shoppers see. Read the full article here: https://hubs.li/Q04qzWPM0 #AgenticRetail #CPG #Ecommerce #ProductDiscovery #RetailAI Emmanuelle Gounot

Brands are seeing fewer views on their product pages since Alexa for Shopping moved into Amazon's search bar in May. The shopping agent provides customers with a shortlist of products, so shoppers no longer have to scroll through pages of search results to find and compare their options. Shoppers who use Alexa for Shopping are more likely to make a purchase, since the agent surfaces exactly what they need. That makes every recommendation a brand doesn't get costly. Optimizing for shopping agents is different than winning share of search. Brands have to shift their strategies to update listings for agents, not keywords. In my latest piece, I wrote about how brands are making it onto Alexa for Shopping's shortlists: https://hubs.li/Q04sL-4w0 #AlexaForShopping #AEO #DigitalShelf #CPG #Ecommerce #AgenticRetail

5 Reasons To Choose Us For Your Corporate Gifting: 1. Long-lasting, high-quality options you'll take pride in giving & your teams will love receiving / actually want to use 2. Virtually all products can be personalized with your logo and/or recipient’s initials 3. Enjoy at least 25% OFF retail pricing for orders of 20 or more of the same product 4. From help choosing the best gift to gift boxes and/or bags - we have you covered 5. Add an exclusive branded 25% off coupon card to each gift for FREE Want to learn more? Contact us now ☎️

5 Reasons to Choose Us for Your Corporate Gifting: 1. Long-lasting, high-quality gifts you’ll be proud to give. These are items your team will love receiving and actually want to use. 2. Virtually all products can be personalized with your logo and/or the recipient’s initials. 3. Enjoy at least 25% off retail pricing on orders of 20 or more of the same product. 4. From selecting the perfect gift to providing gift boxes and bags, we’ve got you covered. 5. Add an exclusive branded 25% off coupon card to each gift for FREE. Want to learn more? Contact us now! ☎️

Get the lowest total cost of ownership on EDI compliance, while improving financial visibility and reliability. See why CFOs and Financial Service Providers trust Crstl for smarter EDI and stronger financial outcomes. Learn more: https://lnkd.in/gu_dzU6z

Neuro switched from SPS to Crstl for EDI and never looked back. Now they’re in every major retailer, fully automated, fully in control. Ready to join them?

A prime bakery opportunity is now available in New Westminster, BC! This is a chance to own a proven and loved brand with a strong community following. You'll get the full backing of a nationally recognized brand, including comprehensive training and support.

Dream of building your own bakery? A rare opportunity is now available in a prime New Westminster, BC location! We're looking for a community-minded owner to take over this truly exceptional space. Inquire today and take the first step toward becoming your own boss!

Experience the future of convenience coffee. Visit Costa Coffee at NACS booth #S4614 and see how self-serve premium espresso can elevate your store.

Turn daily c-store visits into exceptional coffee moments with Costa’s self-serve solutions — delivering speed, taste and a seamless experience.

#BehindTheBottle: For 27 years, Lesleigh Klein has been a dedicated Coca-Cola Consolidated Teammate, serving in positions across three Ohio facilities. From starting as a cashier in Akron to currently leading 80 Teammates as Warehouse Manager in Twinsburg, Lesleigh’s career journey is fueled by growth, mentorship and a passion for servant leadership. See how Lesleigh’s story reflects our commitment to supporting and developing our Teammates ⬇️ https://lnkd.in/e3-GAMYR

Celebrate World Kindness Day and treat your team. Choose from our exquisite range of premium chocolates & truffles, indulgent wellness products and alcoholic beverages, designed to uplift the office mood! With vegan and non-alcoholic options also available, our luxury hampers and gifts are the perfect choice. Take part in a small act of kindness today; show your staff that you care.

A arquitetura vai muito além de formas e materiais: ela cria conexões, traduz estilo de vida e revela a identidade de quem habita e convive nos ambientes. No Anuário Olhares, mostramos como projetos autorais podem expressar autenticidade, tornando cada espaço singular. Cada ambiente é pensado para favorecer conexões e experiências personalizadas. Inspire-se e descubra como a arquitetura transforma espaços, tornando-os verdadeiramente seus: https://lnkd.in/duYdgCWd

Se a sua personalidade é buscar oportunidades de crescimento profissional, a Criare é o ambiente certo para você. Acesse nossa página para talentos e cadastre seu currículo: https://lnkd.in/edmMc7u7 #CriarePlanejados #Vagas #Oportunidades

Successful corporate gifting in Q4 starts now. Keep tradition alive this season—reserve your handwritten cards before it's too late.

Start your corporate gift planning today. Ensure your holiday cards arrive on time—production slots are filling quickly.

HR leaders, it’s officially the season of giving, and your team knows that you care. 🎁 This year, give them something they’ll actually love: a free week of nitro cold brew on tap for your office. It’s the kind of perk that brings people together, sparks connection, and adds a little joy to the workday. ☕ Fuel engagement and morale 💬 Encourage in-person connection 🙌 Make the office feel worth showing up for Want to gift your team a week of cold brew on us? See if your office qualifies below. 👇

HR leaders, it’s officially the season of giving, and your team knows that you care. 🎁 This year, give them something they’ll actually love: a free week of nitro cold brew on tap for your office. It’s the kind of perk that brings people together, sparks connection, and adds a little joy to the workday. ☕ Fuel engagement and morale 💬 Encourage in-person connection 🙌 Make the office feel worth showing up for Want to gift your team a week of cold brew on us? See if your office qualifies below. 👇

At Coca-Cola Consolidated, we’re proud to serve those who’ve served. 🇺🇸 From creating meaningful careers to partnering with veteran organizations, our commitment to service members extends far beyond Veterans Day. ⬇️ Click the article below to read how we support veterans in their careers and communities. https://lnkd.in/e_QdiffF

Reward loyal clients with a Christmas treat! Looking to show your clients just how much you appreciate them? Choose from our extensive range of festive hampers and gifts, sure to make an impact. With many thoughtful combinations of treats, gourmet chocolates and wellness goods, ensure that every client feels valued. Can’t decide between our fantastic boxes? Create your own on our website, or brief us on what you need!