B2B ad examples

EXCLUSIVE ✨ New research and guide on meeting strategy for your events: https://lnkd.in/evBU2dSb This free ebook uncovers current trends, best steps to take and how AI-powered event tech can take your shows to the next level. Here's what's included: - An overview of seven formats and how to implement them - The commercial case for meeting design - How to bring together different meetings as part of a wider strategy - Where AI can be best used and where it still needs human control Thanks to all who took part in the research as well as our expert contributors Paul Miller FCIM from Forge, Simon Foster from Arc network, Hannah Redfern from Hyve Group, Sharon Roessen from Terrapinn, Miguel Neves, CMP from miguelseven and Nick Dugdale-Moore from UFI, The Global Association of the Exhibition Industry Get your copy here: https://lnkd.in/evBU2dSb #eventtech #eventpros #eventprofs

A single day in Birmingham built around how AI is actually changing buying, pricing and operations in distribution. 15 October, National Conference Centre. Register this week before the diary fills.

A profit center manager at a U.S. pipe and supply distributor learned this the hard way after four years of AI deployment. The UK and Europe edition lands in Birmingham on 15 October. Register this week.

Slipp röriga Excel-ark och tidskrävande manuella processer. Med Checkin automatiserar du fakturering, återbetalningar och finansiella rapporter – allt samlat på ett samma ställe. Eventarrangörer som Giva Sverige, TwentyThree og Schibsted sparar upp till 50 % av tiden de tidigare lade på deltagaradministration. Tid de istället kan använda till att skapa bättre och mer minnesvärde evenemang. Checkin är godkänt av Finanstilsynet i hela Norden – med säkerhet på banknivå. Spara tid. Imponera på deltagarna. Skapa evenemang som blir ihågkomna. Prova Checkin gratis – så länge du vill.

Eventadministration tager tid fra det, der faktisk betyder noget. Med Checkin samler I hele processen ét sted – og får tiden tilbage. Checkin samler det hele – fra tilmelding, registrering, check-in og økonomi.

Stop optimizing for MQLs. Stop treating marketing like a gumball machine. It’s time for a new era of B2B — one defined by trust, brand strength and human connection. In this compelling interview, Jon Miller (co-founder of Marketo & Engagio) uncovers: ● The myths behind lead volume obsession and why it’s failing you ● How AI will push generic tactics into extinction ● What truly works: original content, emotional resonance, and buying-group strategies ● The shift from short-term metrics to long-term brand ROI If you believe marketing should be more human, more strategic, more future-proof — this is your wake-up call.

Enterprise CX decisions don’t happen in isolation. They’re shaped by trusted industry insight. Discover the audience behind CMSWire.

Flagship events and field events aren't fighting for the same job. 🙅 One puts your brand in front of the whole market. The other gets you closer to the accounts and relationships that are already close to closing. Both matter. You just need the right playbook for each. That's exactly what our Field Marketing Event Kit is for! 🙌 Grab a free copy today: https://lnkd.in/emaY4iyq/?utm_medium=paidsocial&utm_source=linkedin_ps&utm_campaign=Boost_Post_VideoViews_Sep18,2026&utm_id=1207754206&hsa_acc=509453778&hsa_cam=1207754206&hsa_grp=904487566&hsa_ad=1626612226&hsa_net=linkedin&hsa_ver=3

Dlaczego klient wpada tylko po jedną rzecz - i jak to zmienić? Psychologia małych koszyków, patriotyzm zakupowy, sprawny POS i nowe rozwiązania dla retailu - we wrześniowym wydaniu HURT & DETAL przyglądamy się temu, co dziś wpływa na decyzje zakupowe.

"Great mix of remote and onsite related service topics. Looking forward to returning." Margriet Sabel, Technical Service Manager at Intralox, after attending Field Service Next Europe

AD: Make sample identification easier with color! Bring color to your sample storage with pre-capped Thermo Scientific™ Nunc™ and Nalgene™ tubes, designed to support quicker, more confident sample organisation and tracking. Use color-coded caps to visually distinguish samples by project, reagent, cell type and more. Explore the range: https://lnkd.in/eAy-6mge

Co powinno znaleźć się na radarze sieci handlowych tej jesieni? Słodycze, mrożonki, śniadania, drogeria, higiena i produkty odpowiadające na zmieniający się styl życia konsumentów - w jednym branżowym przeglądzie.

This photo is a glimpse into what happens behind the scenes of a keynote session at a large conference, the side that most people don’t get to see. While thousands of attendees are focused on the stage, there's another team working behind the scenes to make sure every moment feels effortless. Cameras, monitors, switchers, cables, comms - every screen represents someone focused on getting the next shot, the next cue, the next transition just right. A snapshot like this reminds us how much trust our clients place in us, and how many talented people it takes to bring a vision to life.

Service still lands in the P&L as a cost line at most companies, even when it carries the customer relationship for years after the sale. Thomas Frendo, SVP Service Technologies & Tools at Siemens, is speaking at Field Service Next Europe on the commercial side of service.

🏨 Hotel on Rivington has 108 rooms in Manhattan. Many of its event buyers are in LA, Europe, and the UK. That creates a sales problem... Remote planners need to understand the property before they are ready to book, but every extra call, PDF, and walkthrough adds time to the sales process. The hotel changed the workflow using Visiting Media. 🔹 Immersive tours went directly into proposals 🔹 Sales reps used them during Zoom walkthroughs 🔹 Clients received curated links for specific rooms and event setups 🔹 Planners used screenshots to mock up branding, layouts, and staging One UK-based client planning a World Cup-related event used the experience before moving forward with an executive site visit. The bigger impact was operational. ⏱ Prospects could answer basic questions themselves 📉 Sales spent less time on repetitive walkthroughs 📈 Reps could focus on qualified opportunities 👥 The team handled more volume without immediately adding headcount The front desk also used QR-linked room tours to support upgrades at check-in, without physically showing multiple rooms. The lesson is broader than virtual tours. Sales capacity increases when buyers can educate themselves without depending on a salesperson for every step. That is a useful lens for evaluating sales technology: Does it reduce the amount of seller time required to move a qualified buyer forward? Where in your sales process are reps still spending time explaining something the buyer could explore on their own?

You insure your business, but how are you assuring its growth? Inside the Entreprenista League, women founders gain the connections, collaboration opportunities and support that keeps their businesses moving forward, no matter what challenges arise. Experience it yourself during Experience Week, our free series of expert-led sessions and high-impact networking.

Big business goals deserve a powerful network. Inside the Entreprenista League, over 4,500 women founders find the connections, visibility opportunities, and support they need to grow faster, together. Experience it firsthand during Experience Week, our free series of live events, networking, and expert-led sessions. Reserve your spot and see how the right community can change your business.

Prospective students are discovering your colleges and universities through friends, social platforms and online communities, where institutions have far less control over the conversation. That can create a disconnect between the story your institution tells vs. the story students hear. On Thursday, October 1 at 2pm EST, join Rachel Rodemann Putman of the University of Arkansas - Fort Smith, Gabriel Welsch of Duquesne University and Amber L. Sandall of the College Board, to hear how higher ed leaders are using social intelligence to inform strategy and close the trust gap. Register to join live: https://bit.ly/4d3aev0 #sponsored by The College Board

Where are investors looking when certainty is in short supply? Geopolitical tensions, economic uncertainty and changing capital markets are making investment decisions more complex. At the same time, investors still need to make them. So where does Europe stand? What needs to change in Germany? How do geopolitical risks affect investment decisions? And what can we expect from the real estate and capital markets beyond 2026? These are some of the key questions shaping this year’s Investment Forum at EXPO REAL (Messe München). On Monday, 5 October, we start with a question from outside Europe: What do international investors see when they look at our markets today? The opening panel, “International Perspectives on Europe,” will explore where investors see commitment, where they remain cautious – and where opportunities still exist. The discussion will be followed by Moritz Schularick, President of the Kiel Institute for the World Economy, who will take a closer look at global economic developments, Germany’s position and the reforms needed to strengthen its competitiveness. On Tuesday, MSC Chairman Wolfgang Ischinger will shift the focus to geopolitics. As geopolitical risk increasingly becomes part of the investment landscape, his keynote will explore how Germany can navigate between global centres of power while remaining an attractive destination for investors. In addition, panel discussions inter alia about investment trends, resilient portfolios and financing are on offer. Among many others, Sabine Barthauer, Gero Bergmann FRICS, Prof. Dr. Marcus Cieleback, Karim Esch, Sebastiano Ferrante; Barkha Mehmedagic, Boris Schran and Nathalie Winkelmann will be on stage. On Wednesday, the focus shifts to what comes next. Prof. em. Dr. oec. Dr. h.c. Hanspeter Gondring FRICS will examine the real estate market in 2026 and beyond, Dr. Gertrud Rosa Traud will offer an economic and capital markets outlook followed by a discussion with her, Guenther Artner and Victor Stoltenburg. The Investment Forum is about more than understanding where we stand today. It is about identifying the forces that could shape investment decisions in the years ahead. Explore the complete and continuously updated Investment Forum programme here: https://lnkd.in/eVj5MV79 I’m looking forward to the exchange, perspectives, and conversations at EXPO REAL from 5–7 October in Munich. Be part of it.

Een standaard congres nét dat beetje extra geven? ✨ Transformeer jouw zakelijke evenement tot een congrestival. Van inspirerende sprekers en creatieve workshops tot teambuilding, foodtrucks en live entertainment: bij DUS komen inhoud en ontspanning samen in één complete beleving. 🤩 Benieuwd naar de mogelijkheden? Neem contact met ons op 👉🏼 https://bit.ly/contactdus #congrestival #DUSutrecht #evenementenlocatie

Amal Clooney, human rights lawyer and Senior Fellow, Oxford Institute of Technology Justice, addressing our special Economist event on ‘Artificial Intelligence and Culture’, during the UNESCO 2026 Goodwill Ambassadors Meeting in Athens.

Investors traditionally focused on real estate are increasingly turning their attention to infrastructure. Infrastructure that needs to be built, expanded and modernised. Meeting this growing demand will require private capital to work alongside public investment. EXPO REAL is evolving with this changing investment landscape. For the first time, it brings real estate, investment and infrastructure together under one roof – as the International Trade Fair for Real Estate, Investment and Infrastructure. This is where capital meets opportunity: bringing together those who need to build, expand and modernise infrastructure with those ready to invest in its future. This shift raises a host of new questions: What role will infrastructure play in strategic asset allocation? Where do real estate and infrastructure complement each other? How to finance its growing infrastructure needs? And how can private capital help close Europe’s infrastructure gap? Let’s walk the talk together with #InfrastructureNow at EXPO REAL (Messe München) 2026. Join our panel discussions at the InfrastructureNow Forum in hall A3: 👉 Monday, 9.30 am: Keynote „Capital doesn’t think in terms of asset classes: Why do we?“ by Peter Brodehser (German Association for Alternative Investments) followed by the panel discussion “From Real Estate to Infrastructure: Why Infrastructure Investments Are Gaining Importance”, with, among others, Michael Henn (Commerz Real), Philip Rauh (Swiss Life Asset Managers), and Martin Neubert (Copenhagen Infrastructure Partners), moderated by André Zücker (KGAL). 👉 Monday, 11 am: Panel “Strategic Asset Allocation: What Roles Will Infrastructure and Real Estate Play in the Future?” with Peter Herrmannsberger (Philips Pensionskasse), Uwe Fleischhauer (YIELCO Investments), Alexandra Bernstorff (Luxcara), and Andreas Wolf (KZVK), moderated by Sonja Knorr (Scope Fund Analysis GmbH). And this is only the beginning. Over the three days of EXPO REAL we will dive deeper into the infrastructure themes shaping Europe’s future – from energy and digital infrastructure and data centers to defence, financing, private capital, mobility and infrastructure in growing cities. Find the full conference program here: https://lnkd.in/dDKrKN3s Want to be part of the conversation? You’re most welcome. EXPO REAL in Munich from Monday, 5 October to Wednesday, 7 October.

Em 2026, o seu evento pode ser no CCB. Descubra o equipamento ideal para a realização de todo o tipo de eventos: corporativos, institucionais, empresariais, científicos, comerciais, culturais e sociais. Saiba mais em ➜ https://lnkd.in/gFabErq2