B2B ad examples

Charities 📣 Giving season is approaching. Appeals, fundraisers, the Big Give… lovely quiet time of year, then. Are we ready? Is your Google Ad Grant ready? Meta strategy in place? Landing pages doing their job? There’s little point working hard to get potential donors onto your website, only to lose them at the donation form. Time will only get tighter. Test now. It doesn’t need to be a full rebuild. Start with 30 minutes a week. Check the copy. Follow the navigation. Try donating on your phone. Any snags? Fix them before you’re paying to send more people there. Your Ad Grant can help you learn, too. What are people searching for? Does your website answer those questions? Which ads get clicks and what happens afterwards? Where are people dropping off? Relevant searches you’re missing because you don’t have the right content? There’s the start of your content plan. Imagine a donor giving you thousands each month specifically for Google Ads, then asking how it’s performing.“ Ah. It’s on the list.” YIKES. Without a clear plan, you risk losing people you’ve worked hard to reach, and repeating the same mistakes next appeal. At FARRER, we support over 60 charities, putting strategies in place that keep testing, learning and improving. And, crucially, take a chunk of time and stress off your plate. Simple packages. 30-day notice periods. Some pretty spectacular results already this year. It all starts with a discovery call and a review of your current activity.If you’d like to sense-check your plans, feel free to book some time in. Book a call here - https://lnkd.in/eaaZ8UhF

Intent-led experiences helped convert more visitors. See how a more relevant digital journey can improve conversion across industries.

AI-led discovery changed the journey. A global hospitality brand generated 89K AI citations by making content easier to find and trust.

Join Infinity's Daniel Wilkinson and Zeno Group's Shamsul Chowdhury live, Tue 29 Sept, 2pm BST. See what AI search is doing to buyer behaviour.

"De avond dat de website live moest gaan, is het ook live geweest. En dat is schitterend." Dat zegt Izyprint over hun nieuwe website. Wil jij ook een site die indruk maakt, opgeleverd wanneer het afgesproken is? We bekijken graag samen wat jouw bedrijf nodig heeft.

Je weet dat je website beter kan, maar niet precies hoe? Geen probleem. Izyprint zat in dezelfde situatie. Onze David begreep meteen wat ze nodig hadden en zette om in woorden wat zij zelf nog niet konden zeggen. Het resultaat: een website die past bij hoe ze werken. Vertel ons over jouw project, wij doen de rest 👇

If your company relies on software code, traditional development will no longer suffice. You need an automated, modern software factory. Watch DanAds Advisory Board Chairman Reza Malekzadgan break down the fundamental paradigm shift happening across every industry - and why agentic AI is transforming ad revenue.

Jabotter x BoostRoas Başarı Hikayesi ✨ E-ticarette sürdürülebilir büyüme yalnızca daha fazla bütçe kullanmakla değil, doğru kreatif stratejilerle kullanıcıların satın alma kararını desteklemekle mümkün oluyor. Jabotter ile gerçekleştirdiğimiz çalışmada odağımız ürünlerin kullanıcı deneyimini daha güçlü yansıtan kreatiflerle reklam performansını artırmak ve yüksek potansiyelli ürünleri doğru kitlelerle buluşturmaktı. Bu doğrultuda ürün bazlı video içerikler ve UGC kreatiflerle reklam yapısını güçlendirdik. Performans verilerini analiz ederek öne çıkan ürünleri kampanya stratejisinin merkezine aldık ve bütçeleri daha verimli alanlara yönlendirdik. Çalışmalar sonucunda; ↳ Siparişlerde %37 ↳ Geliri %38 ↳ ROAS’ı %46 arttı. Emeği geçen tüm Jabotter ve BoostRoas Marketing Agency ekiplerine teşekkürler. 👏

Get Players with long-term LTV

Only 9 of 56 retailers provide highly personalised search results based on a customer’s profile. As expectations rise, relevance is becoming a competitive necessity. See how retailers can close the gap in our guide.

Paty Inc x BoostRoas Global Başarı Hikayesi ✨ Güçlü marka bilinirliğini dijital kanallarda sürdürülebilir büyümeye dönüştürmek için Patyinc ile birlikte ABD pazarında marka görünürlüğü ve performans odaklı bir strateji kurguladık. Yaptığımız analizlerde, markanın offline taraftaki güçlü bilinirliğinin dijital temas noktalarıyla daha fazla desteklenmesi gerektiğini gördük. Bu doğrultuda, kullanıcıların satın alma yolculuğunda markayla daha fazla karşılaşmasını sağlamak ve oluşan talebi satışa yönlendirmek için awareness yatırımlarını performans kanallarıyla birlikte yönettik. Programmatic Display ve Meta Reach kampanyalarıyla marka görünürlüğünü artırırken, performans kanallarındaki optimizasyonlarla kullanıcıların satın alma sürecini destekledik. Çalışmalar sonucunda; ↳ Günlük satış hacmi %45 arttı. ↳ Returning user oranı %34 büyüdü. ↳ Brand Search Lift %5,6 artış gösterdi. Emeği geçen tüm Paty Inc. ve BoostRoas Marketing Agency Aylin Damla Meşe ekiplerine teşekkürler. 👏

Insieme a KIABI abbiamo invitato i più piccoli a scoprire e indossare i propri talenti ✨ Con installazioni interattive dedicate a quell’esplorazione che avviene durante l’infanzia e che accompagna il periodo scolastico, con il nuovo anno in partenza proprio in questi giorni. Talenti che KIABI ha reso indossabili durante il suo tour di cinque date da fine agosto a inizio settembre ha popolato le città chiave di MIlano, Roma e Torino. Le activation sono state guidate dall'obiettivo di nutrire la brand awareness, sfruttando un momento cardine come il rientro a scuola, con un approccio drive to store che ha accompagnato l'intera attività. E così è accaduto che dentro a un vero e proprio armadietto o a bordo di un bus scolastico, i bambini abbiano potuto vestirsi con props che rappresentassero passioni derivanti da mondi diversi. E immortalare quel momento nel photobooth dedicato per conservare un ricordo e continuare a farsi ispirare insieme a KIABI. Puoi approfondire il progetto qui 👉🏼 https://lnkd.in/eUBeeKBu

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Quanto maior a rede, mais difícil pode ser fazer uma estratégia sair da matriz e ganhar execução em cada unidade. Campanhas precisam chegar à ponta sem transformar o time de Marketing em uma central de arquivos, dúvidas e cobranças. A Bornlogic conecta a estratégia da marca à execução local de toda a rede. Clique em Saiba Mais para mais informações!

Presentamos en Barcelona “El nuevo territorio del PR: GEO y reputación algorítmica”, una sesión sobre cómo la IA está transformando la visibilidad y la reputación de las marcas. 📅 8 de octubre | 17:00–18:30 📍 Good Rebels, Barcelona 🎟️ Aforo limitado

Lojas, franquias, vendedores e parceiros estão perto do consumidor e podem ampliar a presença local da marca. O desafio é fazer essa rede participar sem criar dezenas de formas diferentes de comunicar a mesma estratégia. Com a Bornlogic, a matriz define a direção e as regras, enquanto a rede ganha um caminho para executar localmente. Clique em Saiba Mais para mais informações!

Social Media Managers, trends change FAST! HeyOrca's newsletter makes it easy to keep up. Join our FREE daily social media newsletter to get powerful updates every weekday morning – packed with social news, content ideas, and free resources. 📷 Trusted by 27,000+ social media managers.

𝗟𝗲 𝗚𝗘𝗢, 𝗰'𝗲𝘀𝘁 𝗹𝗲 𝘀𝘂𝗷𝗲𝘁 𝗱𝗲 𝗹𝗮 𝗿𝗲𝗻𝘁𝗿𝗲́𝗲 𝘀𝘂𝗿 𝗹𝗲𝘀 𝗿𝗲́𝘀𝗲𝗮𝘂𝘅 𝘀𝗼𝗰𝗶𝗮𝘂𝘅. 🎒 Luca Fancello, fondateur et CMO de Qwairy, vient nous expliquer comment faire émerger sa marque dans les réponses des IA, lors de la troisième édition de DÉCODE. Environ 45 minutes avec un temps pour vos questions. Le replay est envoyé à tous les inscrits. 🩷 📅 Jeudi 1er octobre, 15h 💻 En ligne, gratuit sur inscription 🎟️ https://lnkd.in/epXKY3Vq #decode #GEO #IA #socialmedia #iconosquare

Jemand sucht gerade genau das, was du verkaufst. Und fragt nicht mehr Google. Er fragt ChatGPT & Co. und bekommt drei Namen. Da ist eine Vorauswahl passiert. Deine Firma ist vielleicht gar nicht dabei und du merkst das nicht mal. Ein Beispiel: ein etablierter Softwareanbieter im Gesundheitswesen, in seiner Kategorie einer der bekannten Namen. KI-Systeme nennen ihn zwar, aber erst nach viel kleineren Anbietern. Nicht wegen der Website, sondern weil in Fachforen seit Jahren kritisch über das Produkt geschrieben wird, und genau daraus lernt ein KI-System, was es sagen soll. Am 1. Oktober 2026 zeige ich live, wie diese Vorauswahl entsteht. ✓ Wie KI die Auswahl trifft, bevor überhaupt jemand mit dir spricht ✓ Was der Markt gerade empfiehlt und was davon sogar laut Googles eigenem Guide nichts bringt ✓ Was darüber entscheidet, ob deine Marke genannt wird Seit Jahren arbeiten wir mit Unternehmen zusammen, die ihre Sichtbarkeit nicht dem Zufall überlassen. Shell, Nespresso, Messer, Janitza und Nexi gehören dazu. Wir nehmen nur 50 Teilnehmer auf und schauen uns vorher jede Anmeldung kurz an. Nicht als Marketing-Trick, sondern damit die richtigen Leute im Raum sind und jeder aus der Stunde das Maximum mitnimmt. Sichere dir deinen kostenlosen Platz.

𝗟'𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆, 𝗰'𝗲𝘀𝘁 𝘂𝗻 𝗱𝗲𝘀 𝗴𝗿𝗼𝘀 𝘀𝘂𝗷𝗲𝘁𝘀 𝗱𝗲 𝟮𝟬𝟮𝟳 𝗽𝗼𝘂𝗿 𝗹𝗲𝘀 𝗲́𝗾𝘂𝗶𝗽𝗲𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 🫵 Sur LinkedIn, les profils personnels ont plus de portée que les pages entreprises. Jeanne Gayot vient expliquer comment s'appuyer là-dessus, lors de la troisième édition de DÉCODE. Environ 45 minutes avec un temps pour vos questions. Le replay est envoyé à tous les inscrits. 🩷 📅 Jeudi 1er octobre, 14h 💻 En ligne, gratuit sur inscription 🎟️ https://lnkd.in/ew9V5fWd #decode #employeeadvocacy #socialmedia #communication #iconosquare

Een campagne lanceren rond een nieuw aanbod? De doelgroep en boodschap zijn bepaald, maar de landingspagina, e-mails en opvolging moeten nog worden uitgewerkt. Hoe zorg je dat alles op elkaar aansluit? Met de gloednieuwe Marketing Studio brengt HubSpot campagneplanning, content en automation samen in één omgeving. Via Breeze Assistant werk je je campagne uit met AI die de kennis van je merk en klanten gebruikt. Je team beoordeelt, past aan en bepaalt wat live gaat. Ontdek hoe je team van briefing, snel naar een samenhangende campagne kan werken.

Haalt je website nog de juiste aanvragen binnen? Als je aanbod en doelgroep veranderen, moeten je verhaal, navigatie en conversiepunten daarin meegroeien. Bij Bright ontwerpen en bouwen we HubSpot-websites rond je doelgroep en commerciële doelen. Met een uitstraling die bij je merk past, duidelijke routes naar een aanvraag en een directe verbinding met je CRM. Ontdek wat een maatwerk HubSpot-website voor jouw organisatie kan betekenen.

Black Friday is 8 weeks away - and the internet's most engaged shoppers are behind an ad blocker. The Ad-blocking Report 2026 provides a comprehensive analysis of the industry, capturing user attitudes, expert insights and upcoming shifts. Discover the audience you’re losing and how to get them back!

Your stores are already a media channel. The challenge is making them work like one. Retailers have the screens, the shoppers, and the advertiser relationships. But turning that physical footprint into a scalable media business requires more than a CMS and a playlist. As in-store retail media grows, retailers need infrastructure that can: ⚡Sell inventory more intelligently with flexible campaign types that work across advertiser and trade requirements ⚡Maximize yield automatically by using real-time inventory visibility and optimization to make room for higher value bookings and keep campaigns on track ⚡Open the door to more demand with programmatic capabilities that let retailers add incremental revenue while maintaining control over what runs in their stores. It’s exactly why we built the Broadsign Ad Server for Retail—giving retailers the commercial infrastructure to sell, manage, optimize, and grow their in-store media business: https://lnkd.in/gpCETGbj