B2B ad examples

Effective marketing starts with asking the right questions. Understanding who your audience is, what matters to them, and when to reach them can make all the difference. At 36, we turn audience behavioural signals into meaningful insights, helping businesses make smarter media decisions.

العميل مش دايمًا بيأجل عشان السعر أحيانًا هو بيأجل عشان التغيير نفسه بقى مخاطرة في الـB2B، دور الـMarketing إنه يقلل الـCost of Change ويخلي قرار الانتقال أوضح، أأمن، وأسهل. لو محتاج Checklist تقلل بيها مقاومة التغيير عند العميل، اكتب Change #B2B_Marketing #Strategic_Marketing #Business_Growth #Marketing_Strategy

في الـB2B، الإعلان مش بيقفل الصفقة هو بيخلي - اسمك مألوف - وخبرتك واضحة - واختيارك أقل مخاطرة وقت القرار لو كل الميزانية رايحة على “احجز Demo”… أنت غالبًا بتكلم أصغر جزء من السوق #B2B_Marketing #Strategic_Marketing #Business_Growth #Marketing_Strategy

Research, content, authority, AEO, monitoring, reporting — your entire SEO workflow, running as agents. One owned, measured system instead of scattered tools.

Gestalte B2B-Kommunikation mit uns. 🎨 Du hast Erfahrung in PR, Content Marketing und Kundenberatung? Bei additiv übernimmst du Verantwortung für abwechslungsreiche Projekte, entwickelst Kommunikationsstrategien und arbeitest eng mit Kunden und Medien zusammen.

What if your website could actually have a conversation with every visitor? Dan Rua on how publishers can use AI to go on the offense for revenue growth. As heard on Mastering AI podcast.

Not every visitor should get the same experience. Building a robust offer and journey system for your visitors. As heard on GrowFM with Convertist.

You're running campaigns across multiple channels. Each platform tells its own story. But can you see the full picture? 👀 Discover how AudienceProject connects the dots with independent cross-media measurement. Get answers. 👇

Your campaign is running. Your budget is being spent. But are you truly reaching the right people? 🤔 Discover how AudienceProject helps you understand reach, frequency, and audience overlap across channels, so you can make smarter media decisions before your campaign ends. Get answers. 👇

We gave creators a block of feta and permission to run wild. Dirty martinis. Crispy feta. Recipes people saved to make at home. Then something more important happened: it changed which feta people reached for at the store.

Most companies still measure thought leadership as a marketing vanity project, focusing on the metrics that get marketing and PR written off as a cost centre: article counts, downloads and clicks. That's what makes Workato decision to hire its first dedicated thought leadership employee and align them with sales rather than comms really stand out. Every PR has had that conversation with a CEO who sees marketing spend as overhead, but PR is 100% about value creation. Alex Lamascus from Workato summed it up perfectly when he said: "The primary value of content is not only gaining attention. It's building business infrastructure." Too many B2B companies churn out thought leadership that's really just repackaged trends and safe statements. It's content designed not to offend anyone, with no point of differentiation, which means it doesn't give buyers much reason to think differently either. The brands that win are the ones willing to say something meaningful and thought-provoking, that actually helps a buyer make a decision because it's rooted in expertise rather than marketing polish. Hard Numbers 📈Cyber Trust: The Next Growth Frontier found that 95% of organisations don't fully trust their cybersecurity vendors and in this high-stakes sector, trust is no longer just a brand metric; it's a procurement challenge. Buyers are sceptical, risk-conscious and largely immune to marketing fluff. To address this, thought leadership needs to be viewed as something that helps build trust throughout the buying process, rather than a cost centre measured solely by content outputs. Find the full report in the comments and drop me a message to see how we can help your brand build trust.

Ein Flur ist nur ein Flur. Eine Garderobe nur zum Umziehen. Oder? 💭 Kinder erleben Räume anders als Erwachsene. Nischen werden zu Rückzugsorten, Stufen zu Bühnen und Übergangsbereiche plötzlich zu Orten für Bewegung, Begegnung und Entdeckung. In unserem neuen Blogartikel zeigen wir, was hinter dem Gedanken „Raum als dritter Pädagoge“ steckt und wie durchdachte Gestaltung Kinder zu mehr Selbstständigkeit, Kreativität und eigenständigem Entdecken anregen kann. 👉 Jetzt im Blog entdecken: https://lnkd.in/enGsKtaa

Jako agentura nejradši začínáme tam, kde začínají vaši zákazníci. Než spustíme první kampaň, projdeme si jejich cestu na vlastní kůži: nakoupíme na e-shopu, zavoláme na infolinku nebo se objednáme na termín. Naposledy jsme takhle navštívili TEPfaktor. Hned vidíme, co u vás funguje a co zákazníka cestou zdržuje. A víme, na čem zapracovat, aby to prodávalo. Ozvěte se nám a podíváme se, co můžeme udělat pro váš byznys: https://www.effectix.com/

Vi hade kunnat berätta varför L’Acuila valde Frankly. Men det hade känts lite… partiskt. Så vi lät Hanna Werneröd, E-commerce Manager på L’Acuila, ta ordet. Tack Hanna och teamet på L’Acuila för förtroendet – och för att vi får vara en del av er resa! Läs mer om vårt samarbete: https://lnkd.in/euFxt8sR

How do you respond when a cyberattack becomes a push notification? Yesterday, ASOS customers woke up to a chilling message: ASOS HACKED. Hackers had reportedly gained access to the company's notification infrastructure and used it to send an extortion message directly to customers phones. There are lessons to be learned from both the breach itself and the response. As Joe Tidy reported, ASOS did not respond to media enquiries for more than five hours, instead prioritising communications with the stock exchange. In that time vacuum, speculation filled the gap, giving attackers the opportunity to shape the narrative. This is exactly what we highlight in our Hard Numbers 📈Cyber Trust Report. In a cyber incident, the technical breach is only half the story. The other half is trust, and that part is entirely in the organisation’s control. When organisations don't communicate, others do it for them. Social media accelerates fear, misinformation spreads and customers begin to question whether leadership is present or even aware of what’s happening. There's an important contrast with the M&S response to its recent breach: M&S moved quickly to acknowledge the incident, explain the actions being taken, and reassure customers, helping to stay ahead of the narrative rather than reacting to it. In doing so, they protected the trust they’ve built over decades. Cyber incidents are often viewed as technical events, but for customers they're trust events. Acknowledging what's happened and explaining how the situation is being managed can be just as important as containing the attack itself. Transparent communication is not a “nice to have” in a crisis, but a core component of cyber resilience. The companies that understand this will recover faster, retain customer confidence, and emerge stronger. The ones that don’t will find that the real damage isn’t caused by the breach itself, but by the silence that follows.

We don’t predict who’s on site. We know. We've launched ANPR Audiences: real-time vehicle recognition, open banking data and behavioural intent signals, combined to trigger the right creative the moment the right vehicle arrives. It runs across our network of 1,000+ full-motion screens at 134 motorway service areas. Our first campaign, with Lloyds Bank, has already run. More on that to come soon. ANPR Audiences is live. Read more here Campaign UK: https://lnkd.in/e95_FDvx #ANPRAudiences #DOOH #AdTech #OutofHome

Fast jeder zweite Gen Z und Millennial konsumiert Anime & Manga, doch kaum jemand nennt eine Marke dazu. Und die Fans? Sind offen für Marken in ihrer Szene. Das verrät die Studie: • Welche Branchen Fans als Partner akzeptieren • Wie Marken die Szene für ihr Branding nutzen: McDonald's, KATE und Nike im Detail • Was es Marken bringt, die Community zu bespielen • 5 Regeln, die über Erfolg oder Flop entscheiden • Welche der 11 Fan-Communities zur eigenen Marke passt Jetzt gratis per Mail (Englisch) anfordern und Report sichern.

5 minutos, puntuación 1-100 y recomendaciones claras para tu ecommerce.

Coventry City Football Club launched their first Premier League kit in 25 years. They didn't mark it with a straight kit reveal. The brief was to plant a flag: Coventry as motor city, the club and its community front and center, told in a way no launch had tried before. The actual brief, word for word: "Make a dope video." No deck. No 40-page strategy document. Just trust, and a city with a story worth telling. We took it. One day, start to finish, at the Coventry Building Society Arena. Crews arrived at dawn and built a full studio inside the stadium. Cityscape and automotive projections filled the backdrop. Talent dressed head to toe in the new kit. As the sun went down, the whole production moved outside. Drift cars ran Fast and Furious lines around the stadium. Cranes swung lighting rigs across the tarmac. Stunt coordination locked to every pass. Drones tracked from above. One location, one day, one crew big enough to pull off both halves of it. The shirt carries its own bit of history, a nod back to 1987 and Coventry's FA Cup win at Wembley. But the story everyone actually shared was the film: a city showing up for its own club, real drivers, real icons, real Coventry in front of the camera. That's the energy Coventry are playing with right now. Twenty-five years out of the top flight, and they come back by building a studio inside their own stadium and shutting down the tarmac for drift cars at sunset. Fast, loud, a bit mad, entirely their own.

On analyse ta structure de compte, l’historique des performances et tes audiences pour comprendre exactement où ton budget s’évapore.

If you can spare 15 focused minutes, you can build a predictable referral pipeline. Instead of waiting, guessing, and stopping and starting your marketing, you’ll use specific LinkedIn message templates to stay top of mind with the professionals who already trust you—so more of your conversations quietly become new matters, month after month.

An AI agent can now make 900 ads a week and localise them. Who in the market is checking them? Runway, the AI video company, launched Runway Ads this week. Their announcement is here: https://lnkd.in/grDc5ug3 The agent makes variations of an ad, swaps the on-screen text, screenshots, and voiceover for each market, publishes them, and reads the results back. Runway says its own team went from 77 ads a week to about 900 using it. To be fair, the controls are better than most ad hoc local work. You can set brand voice rules and terms that must never be translated. Human approval is on by default. But two things bother me. Swapping text and voiceover is translation. It is not adaptation. Nobody has asked whether the idea works in that market. And approval can be switched off, campaign by campaign. At 900 ads a week, approval will be switched off. No team reviews that volume properly in 12 languages. I have no evidence the output is bad. The numbers are Runway's own, about its own marketing. There are no customer results yet. My worry is simpler. International marketing debt builds when work goes out unchecked. This makes unchecked work very cheap. If you are piloting tools like this, who signs off in each market?

📅 Which products should get their own label before Black Friday? 🎯 On 20 October at 10:00 CEST, MAIRA's performance team will show how they get e-commerce campaigns ready for Black Friday, Cyber Monday and Christmas in Dotidot. One of the topics: how they find which products deserve their own labels. Free, one hour, in English. I talk to e-commerce teams every week, and peak season prep is on everyone's list right now. This session is a good shortcut. 👉 Register here: https://lnkd.in/dSM7gGXX #Webinar #PPC #BlackFriday #PeakSeason #Ecommerce #PerformanceMarketing #Dotidot #MAIRA

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