i-media

Attending The Future of Media next week? Here’s another session not to miss. On Tuesday 3 November, our CRO Sam Tester and CTO Jacob Jankel will introduce ANPR Audiences to a public audience for the first time - our proposition that reads real-world driver behaviour in real time, combining vehicle recognition with open banking and mobile data. We’re not estimating an audience anymore. We’re identifying it, at a scale no other out-of-home channel can match. They’ll also share results from our nationwide campaign with Lloyds Banking Group, the product’s launch partner - built around reaching existing customers and a deliberate “spillover” audience banking with competitors. 📍 Reading the Road: Creating & Delivering Audiences Against Behaviour in Real-Time 🗓️ Tuesday 3 November, 12:45–13:00 📌 Hall 2, Adwanted Events Come find us there. #OOH #FutureOfMedia #ANPRAudiences #AdTech

We don’t predict who’s on site. We know. We've launched ANPR Audiences: real-time vehicle recognition, open banking data and behavioural intent signals, combined to trigger the right creative the moment the right vehicle arrives. It runs across our network of 1,000+ full-motion screens at 134 motorway service areas. Our first campaign, with Lloyds Bank, has already run. More on that to come soon. ANPR Audiences is live. Read more here Campaign UK: https://lnkd.in/e95_FDvx #ANPRAudiences #DOOH #AdTech #OutofHome

Own the motorway & roadside journey through i-media's exclusive digital out of home advertising network.

With presence across motorway service areas, EV hubs & roadside networks, our DOOH network connects your brand with millions of motorists each week, delivering unmissable campaigns at national scale.

Present at 98% of UK motorway service stops, i-media's digital outdoor advertising network connects brands with diverse audiences through high-impact, data-driven media formats.

i-media and VIOOH have integrated, opening i-media's exclusive UK motorway network to programmatic buyers globally. For buyers already working programmatically, i-media's inventory can now sit within the same workflows, with no separate setup or negotiation required. Motorway audiences are different. People stop, dwell, and spend. i-media's ANPR network captures that in real time - 8.1 million weekly visitors, 22-minute average dwell times, and audiences with verified purchase intent. VIOOH makes that accessible across 50+ DSPs worldwide. Broadcast-scale audience. First-party data. Now available programmatically. Read more: https://lnkd.in/eWXz9GSf #ProgrammaticOOH #DOOH #OutdoorMedia #Programmatic Sam Tester Nick Slaymaker Charlotte Sherr Jacob Jankel Nell Hanks Josh Luckhurst Noah Jankel