B2B ad examples

Quick question: what ROAS do you actually need to make money? If the answer is “3x, I think,” you’re not alone. Most brands pick a number that sounds right and never check it against their real costs. Plug in your order value, cost of goods, shipping, fees and return rate. You’ll get the exact ROAS that keeps you profitable, not the one that just looks good in a report.

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Your ROAS looks fine in Ads Manager. Your bank account disagrees. Most ecommerce brands set a target ROAS by gut feel. But returns, failed COD orders, shipping and payment fees all eat into every sale before you see a dirham of profit. Our free calculator takes your real costs and gives you two numbers: the ROAS you need to break even, and the ROAS you need to hit your margin. Takes 60 seconds. Built by the performance team at Enkindle.

If Firebase or GA4 is your main lens on mobile growth, there's a lot you're probably not seeing. See what your analytics stack is missing.

A single payment is a start, not a habit. See how leading wallet and BNPL apps are turning one-time users into repeat customers in the 2026 finance report. more apps installs quitely slip away after a single payment.

91% of hotels use AI. Only 13% see measurable ROI (h2c Global Study 2026). AI is only as good as the guest data behind it. Find out where your hotel stands with the free AI Readiness Check: 18 questions, about 5 minutes, anonymous, no sign-up.

10,000+ consumers reveal what loyalty looks like now. Dive into the latest Customer Loyalty trends and understand what consumers really want and how to secure their loyalty👇

Want the key to creating personalized experiences that resonate? Get the Personalization Playbook filled with proven tactics and strategies used by leading brands 👇

Our Creative Team has spent hundreds of hours curating 5 interior trends and how marketing and product teams can implement them in their campaigns. Why? Because the way a product is experienced changes along with the space it’s showcased in 🛋️ Should it feel warm and lived in? Dramatic and sculptural? Soft and restorative? Which materials, colors, and styling details support that direction without making your brand disappear behind the trend? These are some of the questions we answer in our Interior Design Trends 2027 e-book. Download the e-book and explore the directions for 2027.

Most hotels can say "we use AI". Far fewer can say how good the output is. The free dailypoint AI Readiness Check scores your hotel across six areas: data, systems, governance, processes, team and strategy. 18 questions, about 5 minutes, anonymous.

Chaque jour, +30 millions de français utilisent les IA au quotidien pour trouver des réponses. ✅ Et vous n'avez aucune idée de la qualité de votre référencement sur Gemini, Claude ou Chat GPT. Le GEO est devenu la 1ère source d'acquisition en ligne. 🔥 Alors qu'attendez-vous ? Prenez RDV pour un audit GEO avec Archipel, agence GEO N°1 en Europe.

We paid for you to see this because we are marketers, you’re a marketer, and this is what we do to each other. You know marketing drives revenue, now you can prove that impact with numbers you'd stake your reputation on. Dreamdata is a B2B Attribution and Activation Platform that gives you the credit you deserve, book a demo to find out more.

[DACH 🇩🇪🇦🇹🇨🇭 — jeden rynek?] Dzisiaj w drodze do Austrii naszła mnie myśl. W Polsce często mówimy o rynku DACH, jakby Niemcy, Austria i Szwajcaria były jednym większym rynkiem niemieckojęzycznym. To trochę tak, jakby Polskę, Czechy i Słowację traktować jako całość. Pierwszy przykład z brzegu - płatności online. 🇩🇪 W Niemczech jedną z najpopularniejszych metod jest PayPal, ale bardzo mocny pozostaje też Kauf auf Rechnung, czyli odroczona płatność. 🇦🇹 Austria ma własny system płatności online eps, obok którego mocne są też karty i Kauf auf Rechnung. 🇨🇭 W Szwajcarii jest TWINT - rozwiązanie tak powszechne, że „twinten” weszło do codziennego języka. Mimo podobieństw kulturowych jest bardzo dużo różnic. Inne przyzwyczajenia, inne zachowania zakupowe, inne motywacje. DACH jest wygodnym skrótem organizacyjnym, ale może okazać się pułapką przy podejmowaniu decyzji biznesowych dotyczących tych rynków.

So happy to share this one! 😊 The Catalog Ad we made at Ingager for Dormy Golf got featured by Confect - Design your Catalog Ads ⛳ We saw 33% higher ROAS and 31% higher average order value compared to Dormy’s other Catalog Ads. 📈 My biggest takeaway: Catalog Ads are often treated as “set it and forget it”, while all the creative work goes into the other ads. But a small design choice, like placing the brand logo next to the price, can make a real difference across thousands of products at once. 💡 Big thanks to Folke Sundström for the great design work, and to Dormy for trusting us! 🙌 Check out Confect’s full breakdown here: https://lnkd.in/diFMCB-6

There's a huge opportunity buried in most Meta ads accounts. Catalogue ads account for 25% of Meta ads spend yet only a fraction of advertisers are thinking about optimising their Dynamic Product Ads (DPA). Most DPAs look uninspiring using Meta's standard ad format. The branding and positioning impact is minimal from these ads. For years I thought that it was kind of crazy that Meta didn't let you optimise this format and upload your own designs. So what if you could increase ROAS, brand perception and conversion rate at the same time? This is exactly what we saw when we customised the DPAs for our client côte&ciel using software from our partner Confect - Design your Catalog Ads. We rolled out a lifestyle format paired with a product image, product name and the pricing. Result: 44% increase in ROAS versus standard DPAs, 40% increase in conversion rate. We actually saw a drop in CTR but only because we pre-qualified the audience through showing the premium pricing. Full case study in the comments. Credit for the brief Elena Kamshitskaia.

Rynek niemiecki 🇩🇪 najlepiej zgłębiać przy dobrej rozmowie. ☕ Odbierz zaproszenie --> https://lnkd.in/eTPZgTFu Zapraszamy na kameralne Inspiration Breakfast, podczas którego wspólnie przyjrzymy się temu, co pomaga markom rosnąć w Niemczech – od ścieżki konsumenta i lokalnych różnic po media, budżety i skuteczne kampanie. 18.11 / Warszawa, Mokotów Spotkanie offline, liczba miejsc ograniczona.

Sales gets the gong. You do 81% of the work in the dark. Let's fix that. You know marketing drives revenue, now you can prove that impact with numbers you'd stake your reputation on. Dreamdata is a B2B Attribution and Activation Platform that gives you the credit you deserve, book a demo to find out more.

The Loop by Adtelli is here! A quick update on what is moving #AdTech, #MarTech, #CTV, retail media, and #programmatic advertising. 🔸 AdTech & Programmatic: Google Ads, Google DV360 and Google Conversion lift updates. 🔸 OTT/CTV: LinkedIn B2B's audience on CTV and Netflix new measurement tools. 🔸 AI, Search & Platform: OpenAI add ads to new GEOs and give a new guide for advertisers and Meta launched ads Super Burst. 🔸 Commerce Media & Retail Media: the IAB and Grocery TV in-store study. 🔸 Policy, Standards & Ecosystem: IAB Tech Labs about Apple blocks and new Meta terms.

Financial marketers: ask AI who to trust on a mortgage and it might not name a brand. It frequently names a person. The thought leaders, the spokespeople – your experts. We put nearly 1000 versions of that question to ChatGPT, Claude and Gemini across fifteen UK financial services categories. On 26 November we’re launching The Experts Index - walking through what it shows and what you might want to do differently to build trust and visibility for your brand. ⚡ Free webinar ⚡ Free tool, first access ⚡ Search your own organisation Thursday 26 November, 1pm - 45 mins including Q&A].

Bij Okido zit je altijd goed. Hoog tijd dat je de producten op hun website ook goed ziet. Al ruim 10 jaar verzorgen we de volledige online marketing voor Okido. En voor de tweede keer mochten we samen een websitetraject in. Het resultaat: een gloednieuwe website. Niet alleen een upgrade in de look en feel, ook de hele achterkant is op maat gemaakt voor Okido. In één oogopslag alle meubels die je zoekt, zo georganiseerd dat ondernemers gericht horecameubilair kunnen vinden. Zo werken we het liefst: niet één losse klus, maar samen bouwen aan de lange termijn. Hoe we dat deden? Bekijk de case op onze website: https://lnkd.in/eV-AVbCz Bedankt voor het vertrouwen Project Totaal Okido.

Where your customer data lives shouldn't depend on who buys your marketing vendor. Brands have invested years in building intelligence in their own data platforms. Starting today, audiences from any data warehouse, CDP, or reverse ETL tool can come straight into Bloomreach - ready to activate - without copying data or rebuilding logic. From there, Loomi delivers intelligence at the edge of every customer interaction. It makes the right decision in the moment and sends engagement and outcome data back to the brand's platform. We're open by design. Read our press release to see what that could look like for your team: https://lnkd.in/g-uRMS8B

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Know what worked in 2026, and what will work in 2027, before you post. Dash Social pairs cross-channel analytics and competitor benchmarks with Vision AI, which predicts which content will perform for your audience. Switch now, pay in 2027, and plan next year with real numbers behind it. Book a demo

Segmenti, workflow, campagne, report... 😅 Il Black Friday ti chiede tutto insieme. Sappiamo che gestire tutto manualmente è difficile: quest'anno ti insegniamo a farlo con l'AI per arrivare con le tue strategie pronte, evitando il lavoro manuale.