Enkindle Digital

Your ROAS looks fine in Ads Manager. Your bank account disagrees. Most ecommerce brands set a target ROAS by gut feel. But returns, failed COD orders, shipping and payment fees all eat into every sale before you see a dirham of profit. Our free calculator takes your real costs and gives you two numbers: the ROAS you need to break even, and the ROAS you need to hit your margin. Takes 60 seconds. Built by the performance team at Enkindle.

Quick question: what ROAS do you actually need to make money? If the answer is “3x, I think,” you’re not alone. Most brands pick a number that sounds right and never check it against their real costs. Plug in your order value, cost of goods, shipping, fees and return rate. You’ll get the exact ROAS that keeps you profitable, not the one that just looks good in a report.

Returns. Cancellations. Shipping. Fees. RTO. Every one of them leaks profit out of your ads, and none of them show up in your ROAS. Plug in your numbers and see the true ROAS your store needs to stay profitable. Free, instant, and built for ecommerce brands running COD and delivery.

If you picked your ROAS target out of thin air, it might be lying to you. Ad platforms count the sale. They don’t count the return, the failed COD delivery, the restocking cost or the payment fee. Those are the costs that turn “profitable” campaigns into paper profits. Use our free ROAS calculator to see your real break-even point and the target you should be scaling to.

Guessing your ROAS target costs more than you think. A 4x ROAS can still lose money once returns, cancelled orders and RTO fees come off the top. A 2.5x can be very profitable. It all depends on your numbers. Stop chasing a ghost ROAS. Our free calculator shows you the number that actually protects your margin, in under a minute.

If your ad budget could talk, what would it say? Probably that too much of it is going to the wrong places. Let us change that.