B2B ad examples

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The benefits of a clear hero. While many pack assets can be the sum of their parts when it comes to distinctiveness, some have the benefits of a clear hero. Mr Clean is one such brand, with a real hero in the character. He alone accounts for 70% of packaging distinctiveness! Having such a hero on-pack allows great flexibility. The brand can launch new extensions more easily or even shift away from its core blue colour when introducing new scents, without losing distinctiveness. Once Mr Clean is front and centre, that is pretty much enough. Equally important, it allows the brand to tweak individual SKUs to improve on-shelf category navigation. Character assets are some of the best at this; the likes of M&M’s and The Laughing Cow can attest to this. But there are also other ways in, whether that is through icons/elements (Heinz, Hendrick’s), pattern/structure (Crosta Mollica), a disruptive feature (Angostura Bitters, Maker's Mark) or shape (Toblerone, Kikkoman) Read more at the link 👇

De fleste virksomheder bruger mange kræfter på at få kunderne til at holde af deres brand. Men hvad med medarbejderne? For når mennesker tror på det, som de er en del af, følger stoltheden, engagementet og ejerskabet ofte med. Og forskning peger faktisk på, at det også kan smitte positivt af på produktiviteten. Derfor bør branding ikke kun være noget, der møder kunderne. Det bør også være noget, medarbejderne møder, når de træder ind ad døren hver morgen.

LinkedIn tiene más de 1.000 millones de profesionales. Algunos de ellos ya influyen en las decisiones de compra de las personas que tu marca necesita alcanzar. 𝗘𝗚𝗜𝗔 𝗲𝘀 𝗹𝗮 𝗽𝗿𝗶𝗺𝗲𝗿𝗮 𝗽𝗹𝗮𝘁𝗮𝗳𝗼𝗿𝗺𝗮 𝗱𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗕𝟮𝗕 que ayuda a marcas a amplificar el alcance orgánico de su contenido en LinkedIn. Lo hacemos a través de comentarios y likes de prescriptores B2B expertos, relevantes, creíbles y verificados. Descubre EGIA: https://egia.digital/c/la

Jeg vil ikke have en elevplads, hvor jeg skal kigge på. Jeg vil med ud til kunderne og stå midt i de komplekse opgaver. Og det har jeg fået her! Jeg hedder Tjalfe Green, og jeg er elev i Effections Projektafdeling. Jeg er i gang med en uddannelse inden for eventkoordinering, og fra start har jeg haft mulighed for at bruge det, jeg lærer på studiet, direkte i mit arbejde. Det, jeg synes er mest spændende, er at være med hele vejen – fra den første kontakt til den færdige løsning står ude hos kunden. Det giver en klar forståelse for, hvordan projektstyring fungerer i praksis, og hvor meget detaljer, samarbejde og forventningsafstemning betyder. Det er også fedt at komme ud og se løsningerne i virkeligheden. At gå fra skærmen og ud i produktion giver et helt andet blik på både materialer, projekter og det håndværk, der ligger bag. Der er mange detaljer, man nemt kan undervurdere, når man ser en færdig løsning i Københavns Zoologiske Have eller på SAS’ nye kontor i Kastrup. Samtidig er tempoet højt, og der er meget at holde styr på. Noget af det sværeste har været at lære at bruge værktøjerne rigtigt og ikke have det hele i hovedet. Men mine kolleger er gode til at gribe mig og hjælpe mig videre, når jeg spørger. Og så er der plads til at lave fejl. Det gør, at man tør tage ansvar. For mig har Effection givet et helt andet billede af, hvordan en arbejdsplads kan være. For mig har Effection vist, hvordan en arbejdsplads også kan være. Her handler det ikke kun om opgaver og resultater, men om at behandle hinanden ordentligt og ville hinanden det bedste. Det betyder mere, end man lige tror.

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Deux failles critiques touchent PHP, le langage de WordPress, PrestaShop, Magento ou Sulu. Si votre site en dépend, il faut agir vite. Ces failles permettent de prendre le contrôle d’un serveur à distance, sans identifiant. Et elles touchent beaucoup de monde : PHP fait tourner près de 70 % des sites dont le langage serveur est connu (W3Techs). Pour régler le problème, tout dépend de votre version de PHP : → PHP 8.2 ou plus récent : le correctif est sorti le 21 octobre. L’opération est rapide : demandez dès aujourd’hui à votre hébergeur ou à votre prestataire web de l’appliquer. → PHP 8.1 ou plus ancien : il n’y a plus de version officielle corrigée. Un correctif d’appoint existe parfois chez l’hébergeur, mais la vraie solution est une migration. Vous ne savez pas quelle version fait tourner votre site ? Dans notre article, nous vous montrons comment la vérifier et ce qu’il faut faire selon le résultat.

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No buscamos celebrities. Buscamos referentes como tú. Tu opinión tiene peso sobre tu red profesional. Y en EGIA lo sabemos y lo valoramos. Comenta y recomienda contenido de LinkedIn alineado con tu perfil. Tú eliges siempre con qué interactúas. 𝗘𝗚𝗜𝗔 𝗲𝘀 𝗹𝗮 𝗽𝗿𝗶𝗺𝗲𝗿𝗮 𝗽𝗹𝗮𝘁𝗮𝗳𝗼𝗿𝗺𝗮 𝗱𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝟮𝗕. Regístrate como influencer: https://egia.digital/c/la

Same disapprovals in Merchant Center every week? You fix them. Your store syncs. They’re back. Set a rule once in GoDataFeed. It runs on every update.

The hardest part of designing a homepage is often getting started. Not because there aren't enough options. Because there are too many. Introducing Design Generator, Dealer.com's new AI-powered experience that helps dealerships go from a blank page to a tailored homepage recommendation in under 60 seconds. Answer a few questions about your dealership goals, and Design Generator recommends a homepage layout built around them. You'll also see why each section was selected, helping you understand the thinking behind every recommendation. It's a faster way to move from a blank page to a plan, while staying in control of every decision. Learn more in our latest blog: https://cox.auto/utMnC

Still cleaning product data by hand? Rewriting titles. Filling in GTINs. Fixing the same errors on every channel. Set a rule once. Stop doing it by hand.

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A physio I know has patients turning up with a treatment plan they got from ChatGPT. He is frustrated. Anyone in a service profession recognises the feeling. I think the situation is better than it looks. People still weigh experience and human judgement when they make a decision that matters. The ones who act on whatever an engine tells them, without question, were rarely going to respect the profession or become good clients. What we bring is context. An answer can be technically correct and still wrong for this person, in this situation, at this moment. Seeing that takes cases, not a corpus. So the move is to go where those conversations are happening now. That means publishing, on camera, answering the questions your buyers are actually asking. Video is harder to produce than written content. That is the whole reason it carries authority. Your experience is the asset. It is doing nothing sitting in your head.

See how Brill Media helped a restaurant reach hungry tourists near Broadway and Times Square, turning $19,718 in ad spend into $396,657 in sales and delivering a 2,006% ROAS.

Only 5% of a B2B market is in market at any given moment. That's the 95-5 rule, from Professor Dawes. The other 95% aren't ready to consider your offer yet. Most B2B marketing still chases the 5%. Search ads catch someone at the exact moment of intent. That's why the clicks cost $7, $10, $20 each, and why you might only reach a small share of the people searching. The trust work has to happen before that moment. I think about the car dealerships now sitting inside Westfield shopping centres. Most of us buy a car every five or six years. But every week we walk past those cars on the way to the supermarket. When the time comes to buy, that brand is already on the list. That's the job for B2B brands. Be in front of the 95% early, so you're shortlisted when they finally are in market.

🐾 Tu marca no necesita que le tiremos la pelota, necesita que sepamos dónde lanzarla. En FlandeCoco sabemos mucho de 𝗽𝗲𝘁𝗰𝗮𝗿𝗲, pero aún más de estrategia, creatividad, digital y negocio. No se trata solo de hablar de 𝗺𝗮𝘀𝗰𝗼𝘁𝗮𝘀, se trata de conectar con quienes las quieren. https://lnkd.in/e-vQX58E #petcare #petparent #mascotas #sectormascotas #flandecoco #agenciadepublicidad #backtocool

Zelf een marketeer aannemen, een freelancer inhuren of een bureau inschakelen? Elke route heeft eigen voor- en nadelen, en de juiste keuze hangt af van je budget, ambities en huidige team. In onze besliswijzer zet je de opties eerlijk naast elkaar. Je vergelijkt ze op kosten, flexibiliteit en specialisme, en met een paar vragen kom je bij de route die bij jouw bedrijf past. Download de besliswijzer en maak een keuze waar je achter staat.

I still see too many marketers making decisions based on their own taste instead of their audience's. Yesterday a client looked at one of my ads and said "I don't think I would ever click on this." And in my head I thought: cool, but you are approximately 60.000 kilometres away from your target audience…. Separating what you personally find appealing from what actually resonates with your ideal customer is something I still see people in marketing struggle with. And yes, human expertise and creative instinct 10000% matter because marketing is not an exact science. But gut feeling should never replace the data that is already sitting there waiting to be used. Your ad hooks, your creative performance, your CTRs, they are all telling you exactly what your audience responds to. Even when the answer is boring or when the winning creative is the one you personally found most boring in the review. So my mantra for my fellow creative marketing kings and queens today: guide more with data and less with preference. 🧘🏻♀️

Que si el branding, que si el propósito, que si el storytelling y luego se tardan 🙃 4 días en responder a una incidencia. Aviso: la 𝗽𝗼𝘀𝘁𝘃𝗲𝗻𝘁𝗮 también es publicidad. 👇 https://lnkd.in/eqz_Uz6R

This is a rough visualization of how I work when I'm strategizing for a client. It's never actually this tidy, though. However, one thing for me is very clear: the goal comes first, always. After that it's judgment: what matters for this particular client, what I can skip, what order it goes in. Two clients with the same goal still end up going down different roads, depending on their business, their history, what their team can realistically handle, and how we can make the difference for them. As always with flowcharts and templates, I always find them quite simplified and in need of your own sauce. Yet, it's a starting point (and hopefully, inspiration). Again, most of the time I'm mixing and matching, dropping boxes, doubling back halfway through. It's my favourite type of puzzle.