B2B ad examples

We all want to make marketing feel more personal. But there's a big difference between knowing your customers and being able to act on what you know. What if you could do both, in the moment it matters?

SMB + Mid-Market B2B orgs are moving money out of Google ads/Paid Search - Here's why and what I'd recommend instead. Here's what's happening. AI...it's all AI's fault 😂 But seriously the AI overviews are taking over more and more which means more people are getting information without having to click into links and view websites. Great for people, but bad for google advertisers because less clickers means more competition for the smaller pool of clicks that do exist. Now one thing to realize right away that is a flawed way of viewing this. 1. Those who can get their info via AI summary are usually in research mode and net yet buying mode...so theoretically this is mostly taking out lower-intent search traffic which means yes cost per click goes up..but so does quality which could be an ok offset. I wouldn't just assume that rising CPC is inherently bad. Typically in the world of b2b, I've learned higher cost per click/lead/deal means higher value. But the overall read from many is that cost per clicks are rising and yes it does take out a chunk of the pool that was still good to build awareness in and convert later but one thing that is very very clear....the days of Paid Search operating successfuly in a silo is over and sooo many feel it. So much so they are moving big chunks of budget to new channels such as Linkedin, meta, and programmatic. 2. The smart move - Double down on Paid Search but leverage a solid qualify + retargeting framework to squeeze max ROI from the efforts. You don't need fancy tools like DemandBase or 6sense to do this either. This is literally the thing that LinkedIn Ads does better than any other platform out there in the world right out of the box. The LinkedIn insight tag installed on your website can see all website traffic including paid search traffic, SEO traffic, and organic/direct traffic. Then LinkedIn can layer on qualifying filters to pick out the ICP fit prospects out of that warm traffic where we can nurture, build trust, and convert. This gives you the ability to stay in the bidding on paid search with higher cpc knowing you have a better chance to convert it on the backend vs your competitors who rely on that click and landing page to do the job. You can even set up LinkedIn retargeting audiences to collect and hone in on specifcally google ads traffic by setting up website audience such as utm contains source=adwords which would allow you to specifically segment out search traffic and you could even select a specific campaign if you have a hero one. This all comes down to better connected marketing ecosystems where no channel is on it's own..it's flowing in and out of others and each new channel builds on the last vs siloed experiments. I've been driving this idea of marketing ecosystems for years now and more and more it seems siloed channels are collapsing and more and more are looking for the answers. Any one else seeing this?

My favorite Marketing to Sales handoff play using CRM + LInkedIN Ads API + Web ID data all from 1 MCP Marketing runs ads. Sales runs outbound. Most don't connect the two...so reps cold-call accounts that just watched 5 of your videos, and ignore accounts that are three visits deep on your pricing page. Waste on both sides. Here's the weekly play we run to actually close that gap. Steal it. Start with the signals you already have but never combine: Which accounts your LinkedIn ads reached (and how heavily) Which accounts hit your site - down to the page and the person Where those accounts already sit in your CRM Individually, each one is noise. STACKED together, they tell you exactly who to hand sales. The play: Detect - find accounts lighting up across MORE than one signal. Heavy ad exposure is a maybe. Heavy ad exposure + a pricing page visit + an already-open opp? That's a hot account. Reveal - pull the actual buying committee contacts at those accounts. Names, not "a company was interested." Hand off - every Monday sales gets a "Hot 25" list. Who the account is, what they engaged with, last touch, and a one-line talk track. Not a data dump. A call sheet. Close the loop - what sales does with it (booked, dead, not-yet) flows back and sharpens next week's targeting. What makes this actually runnable now: all three signal sources live in DemandSense, and it's wired into AI - so instead of you stitching spreadsheets every Monday, you ask for the Hot 25 and it builds the sheet. A handoff isn't "here's a lead." It's "here's a named account, here's why they're warm, here's what to say." Do that every week and marketing stops being the cost center sales complains about. What does your handoff look like right now - a call sheet, or a shrug? Tomorrow I'm running an event going over this exact flow of how I use DemandSense MCP to pull in sales ready handoffs and make marketing leaders look like heroes - https://lnkd.in/gf9uisr9

Health brands trying to scale Meta ads while navigating compliance: this is for you. Planning 2027? Get your creator strategy ready for Q1. We’re sharing the full playbook we use to scale nine-figure brands with a creator-led strategy—from approved messaging to modular ads you can adapt without starting from scratch. Join the free live workshop on October 28 at 8 AM PT. Get the workflow, slides and compliance workbook. Sign up free.

Health brands trying to scale Meta ads while navigating compliance: this is for you. Planning 2027? Get your creator strategy ready for Q1. We’re sharing the full playbook we use to scale nine-figure brands with a creator-led strategy—from approved messaging to modular ads you can adapt without starting from scratch. Join the free live workshop on October 28 at 8 AM PT. Get the workflow, slides and compliance workbook. Sign up free.

Gemeenten informeren inwoners steeds weer over werkzaamheden in de buurt. Toch maakt een team vaak een nieuw bericht, terwijl er al een bruikbaar format bestaat. Met de contentbibliotheek in Coosto Publish sla je eerdere berichten op als template. Bij nieuwe wegwerkzaamheden pas je alleen de locatie, data, omleidingen en afbeeldingen aan. Zo bouwen collega's voort op content die al werkt en blijft je communicatie herkenbaar. 👉 Lees hoe je teams laat voortbouwen op bestaande content.

De meeste content van onderwijsinstellingen inspireert. Maar wat helpt een twijfelende student écht om te kiezen? We analyseerden ruim 2.300 social media-posts en websiteberichten van 30 mbo-, hbo- en wo-instellingen. Het grootste deel zit in de awareness-fase, terwijl content die helpt vergelijken en beslissen achterblijft. Daar liggen kansen voor je studentenwerving. 👉 Lees hoe je met een sterke contentfunnel twijfelende studenten beter bereikt.

Der stoppet tommelen din 📲 12. november viser Sanna Berget Bottolfs og Mathilde Brunstad hvordan kundene dine gjør det samme 💜 Begrenset antall plasser 🥯🥤 Velkommen til Påfyll 💜 https://hklink.no/paafyll/

Hey Calance! UserGems is the AI Command Center for go-to-market teams. Powered by the best contact data in the industry, and built to run right inside Claude and ChatGPT through our MCP. Use AI agents to: - Surface high-intent buyers based on 200+ signals - Prioritize and score contacts + accounts - Draft AI hyper-personalized outbound sequences - Instantly sync high-priority contacts to ABM ad audiences

Hey Radiant Digital! UserGems is the AI Command Center for go-to-market teams. Powered by the best contact data in the industry, and built to run right inside Claude and ChatGPT through our MCP. Use AI agents to: - Surface high-intent buyers based on 200+ signals - Prioritize and score contacts + accounts - Draft AI hyper-personalized outbound sequences - Instantly sync high-priority contacts to ABM ad audiences

You shouldn’t have to constantly watch dashboards to know when something needs attention. Iterable’s Monitoring Agent proactively surfaces campaign issues and unexpected changes, explains what’s happening, and recommends next steps so teams can respond sooner. Watch our Fall “What’s New” webinar to see it in action.

📈 Nearly 2X more iOS app installs and 3X more purchase events. That is the average boost our advertisers are seeing simply by fixing their reporting blind spots for their iOS App campaigns. We teamed up with Google to make this happen by partnering on their latest app ads attribution solution: Integrated Conversion Measurement. For a long time, truly understanding your App campaign results on iOS has felt like bidding in the dark. This integration changes that, piping more accurate, near real-time insights directly into your AppsFlyer dashboard so you can finally stop guessing and start growing. Stop leaving your iOS app growth on the table. Grab the playbook in Google’s new guide: bit.ly/4zFpIyb

We constantly lose brilliant ideas to internal politics and operational friction. A bold concept will only work if an organisation is ready to back it up. Without it, even the best campaigns get stalled before launch. #ContentNation #DigitalMarketing #ContentMarketing

AI can generate a video in minutes, but it cannot direct emotion, build narrative depth, or replace human intuition on set. At Content Nation, we work alongside AI rather than against it. Discover how our video team blends human storytelling with digital efficiency to create work that genuinely resonates across regional markets. Read the full article here: https://lnkd.in/gEDP5kqg #ContentNation #VideoProduction #AI

Volgend jaar wél je targets halen? Dat begint met online vindbaarheid. Gevonden worden in Google. Genoemd worden in AI-tools als ChatGPT en Claude. Gezien worden op social media. Met SEO / GEO, Google Ads & Social Advertising zorgen we dat de juiste klanten je vinden. Benieuwd wat dat voor jouw bedrijf kan betekenen?

Een website, een Google-profiel, een paar posts op LinkedIn. Online aanwezig ben je zo. Maar aanwezig zijn levert geen klanten op. Bovenaan staan, opvallen en gekozen worden wel. Met online marketing die stuurt op je targets: SEO / GEO, Google Ads & Social Advertising. Benieuwd waar jouw winst zit?

Ready for a networking event that feels like a proper night out? Join fellow B2B marketers for palm readings and Jo Malone pampering.

There are usually a lot of people involved in a B2B purchase, and let’s be real, only a few of them are the main characters who drive the deal forward. And an account-level view tends to blur everyone together and can’t really tell the main characters (aka your buying group) apart from the rest of the cast. We brought this take to the stage at the Forrester B2B Summit, where Jon Miller, one of the most influential voices in B2B marketing, joined Influ2 co-founder and CEO Dmitri Lisitski for a fireside chat called “Orchestrate Your ABM Around the Main Characters, Not the Extras” (moderated by Doug Madey). They talked about how B2B marketing has evolved, why ABM was the right idea but the technology of the time wasn’t precise enough, and where account-level orchestration falls short, like delayed signals and personalization without context. ▶️ Press play: https://lnkd.in/d46CEafg

𝗢𝗻𝗲 𝗱𝗮𝘆. 𝗙𝗿𝗲𝘀𝗵 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗱𝗮𝘁𝗮, 𝗔𝗜 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆. Join the MarTech ’26 community on 18 November at Technopolis: https://lnkd.in/gpkkmxAV

More tools do not automatically mean more impact. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗰𝗮𝗻 𝗰𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝘃𝗮𝗹𝘂𝗲 at MarTech ’26.: https://lnkd.in/gr_zuZ7j

18+ million members. Weekly personalized offers. Days of manual campaign production turned into just a few hours. That is the power of MoEngage’s Merlin AI custom agents in action at Loblaw Digital. 🚀 Cut build and QA time by over 60% 🤖 Automated draft assembly and multi-profile quality checks 🎯 Unlocked capacity for deeper creative strategy and true 1:1 personalization Hear straight from Charumitra P. (SVP, AI & Engineering), Megan Kwon (Director, Digital Customer Communications), and Tessa Chin (Senior Manager, Digital Messaging) on how they built a faster, smarter MarTech pipeline. 👇 Watch the full story in the video below.

“Meine Reichweite ist eingebrochen…” Wir haben 8.000+ Beiträge aus 4 Jahren Agentur analysiert. Damit bringen wir neue Kunden im Schnitt auf 220.000+ (relevante) Impressions im ersten Monat (selbst bei wenig Followern). Wenn deine Posts 2026 kaum noch Impressions bekommen, liegt es nicht am Algorithmus. Sondern an einem dieser 4 Fehler: - Deine Hook verliert nach 0,4 Sekunden die Aufmerksamkeit - Deine Texte-Muster schaffen kein Vertrauen bei deiner Zielgruppe - Deine Bilder sind nur Beiwerk und kein Scroll-Stopper - Deine Beiträge klingen wie von ChatGPT In meiner 5-teiligen Masterclass (inkl. PDF-Version für Vielbeschäftigte) schenke ich dir nun alle Frameworks, Vorlagen und Prompts zum Kopieren. Willst du den Zugang? Ich schick ihn dir kostenlos: https://lnkd.in/ezr_WrKi (es öffnet sich automatisch dein Postfach)

Your team has the ideas. But getting campaigns off the ground can take longer than anyone would like. What if you could spend less time building and more time creating, testing and improving? Meet Imogen. What if AI could change that?

Creado para partners que gestionan varias cuentas de cliente. Desde $300/mes + tarifa por canal.