Iterable

You shouldn’t have to constantly watch dashboards to know when something needs attention. Iterable’s Monitoring Agent proactively surfaces campaign issues and unexpected changes, explains what’s happening, and recommends next steps so teams can respond sooner. Watch our Fall “What’s New” webinar to see it in action.

Every time you ask a customer to tap a link, wait for a browser to load, and log in, you’re more likely to lose them. Iterable’s RCS and WhatsApp channels let users browse, select, and confirm choices without ever leaving their messaging app. Fewer steps between interest and action mean fewer abandoned journeys. Watch our Fall “What’s New” webinar to see it in action.

We’ve all seen it happen: a customer cancels on Monday, but an automated workflow still blasts them an upgrade offer on Tuesday. With Iterable’s new Journeys Live Data, your workflows pull in live signals as they run, keeping your messaging accurate to the minute. Watch our Fall “What’s New” webinar to see how it works.

When customer replies don't shape future conversations, your recommendations will miss the mark. Iterable’s Nova Conversations ensures every customer interaction informs the next, creating smart conversations that evolve as customers engage. Watch our Fall “What’s New” webinar to see how it works.

I’ve been through my share of Salesforce acquisitions from the inside. This week, I got to watch one from a very different seat. And I have to say, a nearly $6B bet on customer engagement is a pretty strong statement about where this market is headed. But I’ve also been through enough acquisitions to know that the integration roadmap and the actual integration aren’t always on speaking terms. 😉 Here in London this week, I’ve been spending time with Iterable customers and prospects. And the conversations aren’t about acquisitions. They’re about AI, innovation, moving faster, and getting more value from the platforms they’ve already invested in. That’s exactly where we’re focused at Iterable. Two major product releases in a matter of weeks, more innovation coming, and a team that’s moving fast because we can. To our customers and future customers: you have our attention, a voice in what we build, and a team that’s accountable to your success. The future of customer engagement isn’t waiting on an integration roadmap. Neither are we.

Salesforce plans to acquire Braze, so congrats are in order to Bill Magnuson, Jonathan Hyman, Ed McDonnell and the entire Braze team. $5.7B is a serious number and they earned every penny of it. This deal confirms what we’ve known for a long time: customer engagement drives company growth. That’s the focus at Iterable. And Salesforce is making a nearly $6 billion bet on that opportunity. Marketers are accountable for results. Full stop. In turn, they need durability in the purchasing decisions made to drive those results. Iterable has one platform, one roadmap, and one team focused on driving growth. We work with the stack you already have. And our roadmap answers to our customers, not to some platform strategy that you didn’t intend to buy. We compete on speed, focus, innovation, and customer success. Case in point: our October release just went live (link in comments). It builds on everything we’ve shipped - so far - this year. And there’s lots more where that came from. No 47-slide integration strategy required. The next few months will be interesting to watch for our entire industry. Integration is a long march, and the customer is rarely the first priority while it's underway. We’ll spend those months relentlessly shipping products and delivering for our customers. To steal a quote from our CRO Teri Hatfield: Salesforce just put a giant spotlight on our market. And we get to show the world why Iterable deserves to win it. The market just got more interesting. We like it that way. Teri and I are currently in London with the Iterable EMEA team doing exactly that. LFG 🚀