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Most companies have no idea how often ChatGPT, Gemini, or Claude mention them. And even fewer know how they stack up against their competitors. So we built a tool that tracked every relevant buying question for our client. Each month, we reported on which searches they appeared in across each AI engine, and periodically benchmarked their performance against their biggest competitors. And along the way, we collaborated with our client on weekly website content creation and broader website updates designed for Generative Engine Optimization (GEO). In December, the client appeared in 19% of the answers we tracked. By July, that number was at 90%. (Today, it’s at 97%) Across 35 questions and three engines (105 possible appearances) our client appeared 90 times. Their two biggest competitors landed 39 and 16. On Claude, our client showed up in 34 of 35 prompts. Every experiment I've ever run starts the same way: define what winning looks like, break the process down into parts, then go build it. So if you can’t define what winning looks like, you can’t optimize for it. If you don’t know your share of AI answers, you’re just playing roulette. You can’t optimize what you don’t measure. So if you don't know your share of the AI answers, you don't know whether you're winning or quietly disappearing. (You can see the full breakdown, including how we built the tracker, linked in the first comment below.)

Bad creative, or bad tracking in disguise? Before you cut an underperforming campaign, make sure your conversion data is telling the full story.

Verified buyer research activity, not inferred interest. See which accounts are actively evaluating your category right now.

Up to 87% of third-party intent signals produce no measurable pipeline. That’s one of five lines on the Platform Tax bill.

24 pytania diagnostyczne, plan pierwszych 90 dni i checklista przed startem. Pobierz bezpłatny playbook i oceń potencjał TikTok Shop dla swojego biznesu.

17 listopada w Poznaniu: warsztaty Harbingers o TikTok Shop. Sprawdzisz, czy Twoja marka ma tam potencjał sprzedażowy, zobaczysz na żywo konfigurację kampanii w TikTok Ads Manager i nagrasz początek własnego TikToka. Tylko 20 miejsc.

We're already an IHG-approved localization vendor. Your team can start this week, no procurement and no MSA.

Already approved. Already in the system. Add your IHG team without a new vendor setup or six-week onboarding.

Starke Marken sind der Antrieb für Wachstum im B2B. Ein klares Markenprofil entscheidet am Ende darüber, ob sich die Zielgruppe für euch und euer Angebot entscheidet. Wir schärfen die Identität und Positionierung gemeinsam mit euch. Das schafft tiefes Vertrauen und gewinnt genau die Kunden, die zu euch passen. Alles fällt leichter mit der Hilfe von Friends ❤️

If every visit matters, every visitor should have a path back to you. Use Feathr to build privacy‑friendly audiences from your year‑end traffic, then launch smart campaigns that show you respect your community’s time and attention. Get more runway to do marketing you’re proud of.

Eine B2B-Website muss messbare Ergebnisse liefern. Wir bauen mit euch Plattformen, die eure Zielgruppe aktivieren und planbar Leads generieren. Kundenzentriert, KI-ready und mit der notwendigen Sichtbarkeit im Markt. Alles fällt leichter mit der Hilfe von Friends ❤️

“Analytical, strategic, and focused on execution.” That's how Growth Bite works with SaaS teams - including helping SnapCall grow monthly users by +500%.

Give the people visiting your website this season a reason to come back. Start building audiences with Feathr now, then reach them with campaigns in the new year. Sign in before Dec. 31 and we’ll add two free months to your term.* *Terms and conditions apply.

Watalook's organic channel took off with Growth Bite. Our team has built data-driven SEO strategies tailored to each client's business.

Want to create more effective AI videos? Discover how to improve video quality and create content that supports your business goals. Join our live webinar, “From AI Slop to AI Videos,” on Thursday, October 29, 2026, at 12:00 PM ET / 9:00 AM PT. In this session, you’ll learn how to: Recognize common challenges in AI video production. Create content that is purposeful and relevant to your audience. Evaluate AI videos based on quality and business objectives. What you’ll gain: ✔️ Practical insights to improve AI video quality ✔️ A clear framework for creating purposeful AI videos Register now to save your spot!

YOU DON’T HAVE TO SHOUT LIKE THAT. We’re right here. 😉 CAPS LOCK can be useful when you want to add a little extra emphasis, but in emails, it’s best used sparingly. Too many capital letters distract from what you actually want to say and can quickly make your message come across as shouty. Especially in your subject line, it’s not about shouting as loudly as possible, but about being clear and relevant. One word in caps for emphasis? Fine. Your entire subject line? Better leave that alone. Ultimately, you don’t grab your reader’s attention with MORE CAPITAL LETTERS, but with a message that’s relevant. A strong message speaks for itself, RIGHT? 😉 #Flexmail #EmailMarketing #CAPSLOCKDAY

Ready to move beyond AI slop? Discover practical ways to make smarter decisions about AI video production. Join our live webinar, “From AI Slop to AI Videos,” on Thursday, October 29, 2026, at 12:00 PM ET / 9:00 AM PT. In this session, you’ll learn how to: 1. Approach AI video production with a clear purpose. 2. Make smarter choices about AI-powered creative workflows. 3. Apply practical insights to your video strategy. What you’ll gain: ✔️ Practical takeaways for your AI video strategy ✔️ The AI Motion Studio Playbook 👇 Register now to save your spot.

Straffe ideeën bedenken is één ding. Ze waarmaken? Da's helemaal jouw ding. 💪🏼 Bij Impuls werk je aan communicatie die écht raakt. Je denkt mee, houdt projecten op koers en krijgt alle ruimte om te groeien in je skills, met een ervaren collega als sparringpartner. Klinkt als iets voor jou? Check de vacature! 👀

Communicatie in je vingers? Aanpakken in je DNA? 💥 Impuls zoekt een accountmanager die denkt, doet en doorpakt. Je werkt aan projecten met impact, krijgt ruimte voor initiatief én staat er niet alleen voor. Goesting om mee het verschil te maken? Check de vacature! 👀

Kasım ayında artan rekabet ve reklam bütçeleri, hesaplarda küçük görünen problemlerin daha büyük maliyetlere dönüşmesine neden olabiliyor. Bu yüzden Kasım kampanyaları devam ederken yalnızca genel performansı takip etmek değil, bütçenizi ve satışlarınızı etkileyen sorunları zamanında tespit etmek de önem taşıyor. Bu yayında, Kasım kampanyaları boyunca reklam hesaplarınızı kontrol altında tutmak için hangi alanlara odaklanmanız gerektiğini konuşacağız. - Kötü çalışan reklam görsellerinizi, - Rekabette geri kalan kampanyalarınızı, - Reklamlarda satmayan ürünlerinizi, - Yanlış hedef kitleye gösterilen reklamlarınızı nasıl tespit edersiniz? Canlı yayında heybooster üzerinden örnek analizler paylaşacağız. Sorularınızla eşlik edebileceğiniz yayında görüşmek dileğiyle. Kayıt Linki: https://lnkd.in/drgpS9Wf

If it can be done, and should be done, we’ll do it. And if we’re doing it, we’ll do it better than anyone else. That’s why we always push ourselves to spot the next opportunity, to look for improvement, to go beyond ‘that’ll do’. Not because it sounds ambitious – but because without this, why would our clients choose to work with us?

By combining brand and performance to create desire, and capture demand, we help deliver the repeatable revenue that fuels growth. - SEO & AI Search. - Paid Media (Search & Social) - Web Design & Development. - Account Based Marketing. - Organic & Influencer. - Creative Design. - Photography, Videography, and Animation. Working across B2B, B2C, and eCommerce - we help ambitious brands chase more momentum and more return, going after it with them - curious, driven, and commercially awake.

Wie viele lukrative Direktmandate entgehen Ihnen aktuell über LinkedIn? Erfahren Sie es in unserem kostenlosen Profil-Audit für Berater & Interim-Manager. Exzellente Fachkompetenz und langjährige Erfahrung nützen wenig, wenn das eigene Profil auf LinkedIn nicht als Lösung für akute Management-Herausforderungen wahrgenommen wird. Genau hier setzt unsere kostenlose Profilanalyse für Berater & Interim-Manager an. Wir prüfen: • Positionierung: Werden Sie als teure Fachkraft oder als unersetzlicher Problemlöser wahrgenommen? • Ansprache: Fühlen sich relevante Entscheidungsträger direkt abgeholt? • Conversion-Elemente: Gibt es unnötige Reibungspunkte oder einfache Kontaktwege für Direktanfragen? Finden Sie heraus, wie viel ungenutztes Mandatspotenzial in Ihrem Profil steckt. Klicken Sie jetzt auf „Mehr erfahren“ und sichern Sie sich die kostenfreie Analyse Ihres LinkedIn-Profils.

Te invitamos a un encuentro exclusivo de 𝐌𝐨𝐯𝐢𝐦𝐢𝐞𝐧𝐭𝐨 𝐍𝐞𝐱𝐨, una iniciativa de 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐄𝐬𝐩𝐚𝐧̃𝐚 y 𝐆𝐨𝐨𝐝 𝐑𝐞𝐛𝐞𝐥𝐬, para analizar el papel en redes sociales de los CEOs y presidentes de las principales empresas españolas, y conocer las claves del liderazgo conectado. ¿Qué líderes destacan por su comunicación en LinkedIn? ¿Qué hacen para convertirse en referentes y cómo pueden los líderes de tu organización aprovechar su presencia en esta red para impulsar su reputación e influencia? Presentaremos los principales insights de𝐥 𝐈𝐈 𝐒𝐜𝐨𝐫𝐢𝐧𝐠 𝐝𝐞 𝐥𝐚 𝐂𝐮𝐥𝐭𝐮𝐫𝐚 𝐝𝐞 𝐥𝐚 𝐂𝐨𝐧𝐞𝐱𝐢𝐨́𝐧, basado en datos de LinkedIn y en el análisis de más de 50 organizaciones, para descubrir cómo las conexiones pueden impulsar la reputación, el talento y el negocio. 📅 𝟒 𝐝𝐞 𝐧𝐨𝐯𝐢𝐞𝐦𝐛𝐫𝐞 𝐝𝐞 𝟐𝟎𝟐𝟔 🕒 𝟗:𝟑𝟎 𝐡 📍 𝐆𝐨𝐨𝐝 𝐑𝐞𝐛𝐞𝐥𝐬, 𝐌𝐚𝐝𝐫𝐢𝐝 Las plazas son limitadas. ¡Inscríbete ahora y descubre las claves del liderazgo conectado junto a otros profesionales!