B2B ad examples

Packaging artwork rarely starts with perfect data. Briefs change. Information arrives late. Die-cuts are updated. ARTIS helps your team automate artwork processes while managing the changes that happen in real projects. Developed and supported by DAS STUDIO specialists in graphics, IT and project management. Discover ARTIS.

DAS STUDIO + ARTIS: Unser Team setzt mit unserer Automatisierungslösung für Ihr Artwork, die speziell auf die praktischen Anforderungen des Geschäftsalltags zugeschnitten ist, genau dort an, wo Sie in Ihrem Prozess stehen, und hilft Ihnen, schnell kürzere Produktionszeiten zu erzielen!

Quedan pocas semanas de Q4. ¡Aún puedes activar una promoción para alcanzar tus objetivos! Sin desarrollo técnico, sin líos de gestión y lista en días. Activa ya tu promoción con Galanta antes de que se acabe el trimestre.👇 https://lnkd.in/eCqxNKzD

¿Matriculaciones, VO, posventa o financiación? ¿Cuál es tu objetivo de este Q4? Sea cual sea, hay una promoción que lo puede mover en semanas, no en meses. Cuéntanos tus objetivos y lo montamos en tiempo récord. 👇 https://lnkd.in/efTMpR5Y

When social media becomes business-critical, Ignite Social Media are the experts you can trust. We move fast, think strategically, and lead with clarity. From big ideas to daily execution, partner with us to power your brand’s social ecosystem.

GivingTuesday (Dec. 1) is the ultimate catalyst most community foundations rely on to launch their year-end giving season. If your website makes it hard for donors to give — or hard for your team to set up a new fund without calling IT — that’s a problem worth fixing before Dec. 1. Firespring builds websites made for community foundations. See how in a free webinar.

See how Firespring helps community foundations drive year-end giving in a free 15-minute demo — no pressure, no obligation. We’ll send you a free copy of “Captivate and Engage” by Kiersten Hill just for taking the time.

Il passaparola ti ha fatto crescere. Non ti ha fatto scalare. Chi guida una società di consulenza B2B lo sa bene: i clienti arrivano, ma è difficile prevedere da dove arriverà il lavoro del prossimo trimestre. Mercoledì 13 ottobre alle 18:00 ti mostriamo come affiancare al passaparola un sistema di acquisizione e vendita misurabile, costruito sui numeri della tua azienda. In 75 minuti vedrai: → dove una società di consulenza perde margine e quali numeri misurare → come pacchettizzare l'offerta e alzare il prezzo medio → come creare un flusso di clienti che non dipenda dal caso Webinar gratuito, riservato a titolari, soci e decision maker di aziende di consulenza B2B. Posti limitati.

A phone line might be the most modern thing in PR right now.

Congratulations to Hunter Dennis at AlphaSense, our first-ever Sales Superstar of the Month! This award recognizes a Demandbase customer whose work moved a real opportunity forward for their business. Hunter led a pilot program that booked 30 meetings from accounts showing high intent signals in Demandbase, and 75% of those meetings converted to pipeline. Congratulations, Hunter, what a result. Think you've got a sales superstar on your team? Share their win and they could be our next one featured.

Zero outbound opportunities to $3.6 million in pipeline in a single year. That's not a hypothetical, that's what Schoox and CaseIQ actually did. Join our next user group session on October 15 to hear exactly how, from landing a highly-chased target account to building a trustworthy intent scoring system that turned outbound into real pipeline. Link to join in the comments.

"It's work. It's deep work. It's a real job." Lucie Guillerminet isn't talking about a campaign. She means the part you never see on a media plan: getting internal teams, outside partners, and lots of opinions to agree on one direction and stick with it. Episode 2 of Carpool is out now. We recorded it in a Pontiac at Cannes Lions with Jean-Daniel Germain, VP Marketing at Camphouse. Lucie led marketing for Match Group's Match/Meetic division (ex). She started in agencies, moved to media at Dentsu, then AB InBev, and later into tech. This background gives her a unique perspective on how a media background can make a difference. Her answer: it brings the media conversation to the beginning. We think from the start, from the creativity and the message, about how it will be amplified and shared. In just ten minutes, you'll also hear: → Why the trade-off between creative and media planning is really about budget first, not creativity. Production, creativity, and strategy all use the same budget as amplification. → Why having more data isn't useful unless it's comparable. "It's about getting all teams and plans on the same page so you can compare what you're doing. → Why just confirming delivery is only the starting point: "The most interesting thing is, what is the impact of what has been delivered? → What she learned about the long-term value of brands, and what Lucie found in tech when she expected everything to be fully trackable. → And the daily challenge she faces: balancing the need for immediate revenue with the slower process of building a brand. Full episode in comments below 👇🏼 #CarpoolSeries #Cannes2026 #MediaOps #MediaPlanning

We need to move beyond click-through rates. Joining us as a guest in our latest Camphouse Carpool Cannes episode is Mibbie Plouvier, Global Head of Programmatic at SAS Institute. Measuring programmatic results in B2B is uniquely challenging. A click only shows that someone took action, not whether they were interested. That’s why Mibbie’s team focuses on how much time people spend with the brand, valuing engagement quality over quantity. They use their own tools to track this. The conversation also focused on consistency. For fifty years, SAS has managed media buying in-house. They use a shared set of guidelines, so every market follows the same process. A strong ad keeps running, even after the team is tired of seeing it. "There's something beautiful about consistency. If you have a great ad, keep it running even if people get tired of it." Innovation may get attention, but consistency delivers results. Link to the full episode in the comments 👇🏼. #CarpoolSeries #Cannes2026 #MediaOps #MediaPlanning

Everyone is chasing the Retail Media revenue dream, but far fewer are talking about the operational requirements that actually go in to delivering and maintaining it. In my experience, a typical day for any Retail Media team lead presents a chaotic balancing act involving multiple stakeholders. A brand pushing its latest NPD launch, buyers warning of low stock and the need for extra promotional support. Store ops worries about shopper friction, Marketing is planning its latest category event and IT is stuck amongst spiralling integration requests…all while leadership demands to know where all that incremental revenue is... Sound familiar...? 😳 The reality is that establishing a profitable In-store Retail Media Network isn’t just about installing hardware or switching on programmatic pipes. After all, you're building an enterprise grade media company, often right in the middle of a legacy retail business… That's where the friction lives. Your biggest hurdles won’t be the tech; they’ll come from winning the hearts and minds of colleagues. Success ultimately depends on aligning business requirements, managing clashing KPIs, and designing workflows that scale. The winners aren’t necessarily those with the most screens or the slickest installation. They are the operators who mastered the orchestration of data, inventory, and stakeholder management before they ever set out on scaling. Instead of asking how fast can I go live, ask yourself: Is my organisation actually ready to run a professional, competitive media business? To those tasked with building an In-store Retail Media Network: what’s the biggest internal silo or operational headache you had to break down before everything started to gel..? I’d love to hear about those battle scars in the comments. 👇🏼 #retailmedia #instore #stakeholderalignment #operationalsuccess #broadsign

Samen met Venco ontwikkelden we Venco@work: een landelijke merkactivatie die draait om delen. We vertaalden een alledaags moment – samen drop eten – naar een merkactivatie met impact. Benieuwd hoe we dit aanpakten? Lees de hele case via 👉 https://lnkd.in/ec49Wb5M #hokra #venco #merkactivatie #concept #vencoatwork

Cuando una persona a la que respetas comenta una publicación de LinkedIn, no lo ignoras. EGIA hace que profesionales con autoridad sobre tu audiencia objetivo den like y comenten tus publicaciones. Tu contenido llega más lejos y con mayor credibilidad. 𝗘𝗚𝗜𝗔 𝗲𝘀 𝗹𝗮 𝗽𝗿𝗶𝗺𝗲𝗿𝗮 𝗽𝗹𝗮𝘁𝗮𝗳𝗼𝗿𝗺𝗮 𝗱𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝟮𝗕. Regístrate como anunciante: https://egia.digital/c/la

Et lite glimt av hverdagen vår – uten filter - midt i en stor omstilling💙 Vi går fra ti driftsselskaper mot ett samlet BK. Det krever hardt arbeid, utfordrende valg og flinke folk som står på hver dag. Jeg er stolt av BK-laget og vil dele litt om hva vi jobber med – og hva det skal bety for kundene våre. Vi samler fagmiljøer, moderniserer produksjonen og digitaliserer systemene våre. Gjennom oppkjøp, rekruttering, omorganisering og tettere samarbeid bygger vi et sterkere nasjonalt BK. For kundene våre skal det bety enklere bestilling, tydeligere kontaktpunkter og bedre oversikt. Vår nye digitale bestillingsportal, BK NeXT, er en viktig del av dette. Samtidig tar vi vare på det viktigste: folkene, fagkunnskapen og evnen til å stille opp og levere. Mange kjenner oss som et trykkeri. I dag er vi 120 medarbeidere som leverer alt. fra rådgivning, trykksaker og produktemballasje til skilt, dekor, profilartikler, messemateriell, teknologi og logistikk. Jeg håper dere vil utfordre oss på hele bredden! Omstilling innebærer også krevende valg. Vi tar dem for å bygge en sunn virksomhet som kan investere og utvikle seg om 5, 10 og 15 år. Med rundt 300 millioner i omsetning og et resultat som foreløpig ligger foran plan, har vi god motivasjon til å fortsette arbeidet. Ambisjonen er å bli den best drevne grafiske virksomheten i landet. Vi har fortsatt mye å gjøre, men jeg har stor tro på retningen – og på BK-laget. Tusen takk til medarbeiderne våre for innsatsen, og til kundene og samarbeidspartnerne våre for tilliten. Sammen bidrar vi til å beholde produksjon, arbeidsplasser og fagkunnskap i Norge. 2027-utgaven av BK skal bli den beste og mest konkurransedyktige dere har møtt. Jeg gleder meg til fortsettelsen! Og en oppfordring til slutt: Velg norsk når dere kan. Det betyr noe. 🇳🇴

When we discuss improving levels of distinctiveness and utilising DBAs, we are generally talking about what happens beyond the logo. In most cases, the logo and a consistent application and elevation should simply be a given. That said, because so much of a brand's identity cascades from that primary mark, it can significantly influence a brand's direction when planning for long-term distinctiveness. The logo debranding trend seen in recent years, which has focused on the paring back of logos, highlights the negative knock-on effects a poorly thought-out design can have on the rest of a brand. In addition, relying solely on words within a logo to communicate a brand is a misguided perspective. The Dual Coding Theory, for example, suggests that the brain processes verbal and visual information through two distinct channels. When a logo utilises both text and a distinctive graphic element, the brain creates two separate "memory traces": one for the word and one for the image. I like an even simpler example of this to paint the picture. Which would stick more in your mind if you were driving down the road: the word “Shell” written out in plain letters on a big poster, or the iconic brand icon?

Ever wonder why some “qualified” leads go absolutely nowhere, even after ticking every box on the checklist? Here's a story about enterprise procurement that explains a lot. Large companies often already know exactly who they're going to buy from before a formal process even starts. But procurement policy requires five, six, seven competing bids. So someone gets sent out to find other vendors, run them through sales calls, let them believe there's a real opportunity – and never intend to buy from any of them. It's just there to get procurement off their back and approve the deal everyone already agreed to. Every box on the checklist gets ticked. Budget: yes. Authority: yes. Timing: yes. But for the vendor, the deal was never real. This is why frameworks like hashtag#MEDDIC can't save you. You can have budget, authority, and urgency all confirmed, and still lose the deal – because the buyer never intended to buy from you in the first place. Dale W. Harrison unpacks this on the B2B Effectiveness series: Evidence-Based Marketing Ideas for B2B Practitioners. Watch the full episode here. Have you ever been the “sacrificial vendor” in a bid process like this?

Did you know, the Apollo spacesuit was built by a bra company? When NASA needed a spacesuit flexible enough for astronauts to work on the Moon, aerospace companies struggled to solve it. Yet Playtex had already developed the ability to make latex both airtight and flexible – exactly what NASA needed. It’s a great example of something we often miss in B2B: the best opportunity isn’t necessarily the biggest account, the most recognizable name or the one showing the strongest engagement signals. It’s the opportunity where what you sell – and how you sell it – is the strongest fit for what the buyer needs. Dale W. Harrison tells the full story in Episode 5 of B2B Effectiveness: Evidence-Based Marketing Ideas for B2B Practitioners. Check out the full episode.

Skip the passive training day. Your team gets in front of real scenarios, has more meaningful customer conversations, and builds pipeline while they're still in the room. This is solution selling with your actual products, co-sell motion activated in real time, and partners who leave accountable, not just informed. High energy, hands-on, and effective. Your team won't just sit through it, they'll compete in it.

Because we bridge the gap between enablement and execution. We turn standard meetings into measurable results and scale partner impact across the board. Action, not theory. That's what strengthens partner relationships where it actually matters: in the field. It's time to stop hoping partners will act, and start creating the conditions where selling happens right now.

Real talk: everyone is talking about AI right now, but how many businesses are actually ready for it? It’s easy to get caught up in the hype. But before you start rolling out new tools, you need to know if your team, goals, and data are actually aligned. We put together a quick, no-BS guide that covers everything from setting up for small wins to staying in control of your data and proving real value. Find out if your organization is truly AI-ready. Grab your free checklist below! 👇

P&C connection rates have decreased 33% in three years. See where you stand.