B2B ad examples

A veces, gestionar una empresa se siente como intentar construir un castillo con piezas que simplemente no encajan. Las herramientas no se comunican, los procesos se complican y la estructura se vuelve inestable.

Crea, prueba e implementa asistentes con inteligencia artificial (IA) en una sola plataforma. Automatiza conversaciones por voz de forma natural, sin necesidad de agentes humanos. ¡Configura tu asistente en minutos y transforma la atención al cliente de tu empresa!

Crise de imagem não se resolve com nota oficial. Veja como uma empresa global recuperou a reputação: 1.633 matérias publicadas

"Mitä katsojan pitäisi tuntea?" on yksi ensimmäisistä kysymyksistä, jonka kysymme videosuunnittelun alkaessa. Pitäisikö videon herättää luottamusta, innostusta, toivoa vai ehkä ylpeyttä? Kun haluttu tunne on selvillä, voidaan kuva, valo, ääni, musiikki, käsikirjoitus ja leikkaus valjastaa jokainen tukemaan sitä omalla tavallaan. Ahooyn ohjaaja-tuottaja Jere Vainikka avaa artikkelissaan, miksi tunteella on niin suuri merkitys videossa: https://lnkd.in/eB2TWj5g

🎧𝐋𝐞 𝐩𝐫𝐞𝐦𝐢𝐞𝐫 𝐞́𝐩𝐢𝐬𝐨𝐝𝐞 𝐝’𝐀𝐫𝐛𝐢𝐭𝐫𝐚𝐠𝐞𝐬, 𝐥𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐪𝐮𝐢 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐥𝐞𝐬 𝐜𝐨𝐮𝐥𝐢𝐬𝐬𝐞𝐬 𝐝𝐞𝐬 𝐬𝐭𝐫𝐚𝐭𝐞́𝐠𝐢𝐞𝐬 𝐦𝐞́𝐝𝐢𝐚, 𝐞𝐬𝐭 𝐞𝐧 𝐥𝐢𝐠𝐧𝐞 ! 🚀 Pour cette grande première notre Directrice Marketing, Julie Kali, a eu le plaisir d’échanger avec Mickael Delinotte, Head of Media & Retail chez KFC France. Dans cet échange, Mickael revient sur le positionnement particulier de KFC, à la fois challenger sur le secteur de la restauration rapide et leader sur le segment du poulet frit en France, ainsi que sur la stratégie mise en place par l'enseigne pour se démarquer et gagner du terrain. 🔗 𝐔𝐧 𝐞́𝐜𝐡𝐚𝐧𝐠𝐞 𝐫𝐢𝐜𝐡𝐞, 𝐜𝐨𝐧𝐜𝐫𝐞𝐭 𝐞𝐭 𝐬𝐚𝐧𝐬 𝐝𝐞́𝐭𝐨𝐮𝐫 𝐚̀ 𝐝𝐞́𝐜𝐨𝐮𝐯𝐫𝐢𝐫 𝐝𝐞̀𝐬 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐭 𝐬𝐮𝐫 𝐥’𝐞𝐧𝐬𝐞𝐦𝐛𝐥𝐞 𝐝𝐞𝐬 𝐩𝐥𝐚𝐭𝐞𝐟𝐨𝐫𝐦𝐞𝐬 𝐝’𝐞́𝐜𝐨𝐮𝐭𝐞 !

Der Mittelstand muss beim Thema Digitalisierung und KI umdenken. Es reicht nicht, nur in Technologie zu investieren. Wer Prozesse nicht versteht und die Mitarbeitenden nicht mitnimmt, verpasst den Anschluss.

94% of employees who post on LinkedIn say it has helped their career, but only 44% of employee advocacy programs benchmark their results against peers. The 2027 Employee Advocacy Benchmark Survey is now open. It takes just a few minutes, and youll get early access to the report and the chance to be quoted. 🔗 Take the employee advocacy benchmark survey: https://dsmn8.org/3VnzEgV

Hyvä video ei kerro kaikkea. Eikä sen tarvitsekaan. Varsinkin, jos aikaa, budjettia ja katsojan huomiota on rajallisesti, yksi videotuotannon tärkeimmistä taidoista on valita mitä jätetään pois? Mitä korostetaan? Ja mikä on se yksi asia, joka katsojan halutaan muistavan vielä huomenna? Tiedämme, että kaiken mahduttaminen samaan videoon kutkuttelee. Usein vaikuttavampaa on kuitenkin uskaltaa kertoa vähemmän ja viestiä vain olennainen niin, että vatsanpohjassa kutisee. Meidän Film & Video Crew’n Jere Vainikka kirjoitti blogin siitä, miksi kaiken keskellä pitäisi uskaltaa kertoa vain se olennainen: https://lnkd.in/eB2TWj5g

Marketing Procurement is getting more complex. The noise is constant. And most reporting just adds to it. More dashboards. More numbers. Yet still no clear view of what to do next. In a world full of disruption, RightSpend reveals the possibilities hiding in plain sight. The opportunities buried under the noise everyone else is drowning in. We don't just provide reporting. We provide real-time intelligence, built to show you what's next, not just what happened. Because reporting is never going to be enough. You need real intelligence. #marketingprocurement #marketingprocurementdisruption #marketingprocurementtransformation #Futureofmarketingprocurement

Il CRM sta cambiando. E non si tratta solo di nuove funzionalità. Con gli AI Agents e dati sempre più unificati, il CRM può interpretare informazioni, suggerire priorità e supportare Marketing e Sales nel momento in cui serve. Le novità presentate a UNBOUND26 mostrano che questa trasformazione è già iniziata. Nel nostro prossimo webinar parleremo di come AI Agents, dati e CRM stanno ridisegnando Marketing e Sales, e di cosa serve alle aziende per trasformare queste possibilità in valore concreto. Il 27 ottobre alle 11:00, insieme ad Andrea Poretti e Daniele Delle Donne, partiremo dalle novità di UNBOUND26 per andare oltre le singole feature e capire cosa sta davvero cambiando. 📆 27 ottobre 🕙 11:00 Scopri come il futuro del CRM può trasformare Marketing e Sales. Iscriviti al webinar 👇 #CRM #AIAgents #UnifiedData #Marketing #Sales #HubSpot

Everyone’s the main character. But what happens when everyone wants to be the main character? Gen Alpha are growing up in a world built around personalisation, self-expression and being unapologetically you. But when being yourself becomes the default, standing out can start to feel like the bare minimum. For brands, that means “different” needs to mean something. The question is what makes them want to listen? Download our infographic to meet this radically real generation or connect with us at [email protected] https://lnkd.in/eX39xUf5 #AffinityCollective #SocialMediaMarketing #DigitalMarketing #BrandStrategy #Insights #GenAlpha

AI Agents + dati unificati: il CRM sta entrando in una nuova fase. La vera evoluzione non riguarda soltanto l'intelligenza artificiale, ma la capacità delle piattaforme di comprendere il contesto e trasformare i dati in azioni. Nel webinar del 27 ottobre alle 11:00 analizzeremo cosa cambia concretamente per Marketing e Sales, partendo dalle novità di UNBOUND26. Un'ora dedicata a: ✓ AI Agents ✓ Self-Updating CRM ✓ Smart Deal Progression ✓ dati unificati ✓ governance e processi ✓ applicazioni concrete per le aziende Speaker: Andrea Poretti, CEPAR e Daniele Delle Donne, HubSpot. 👉 Iscriviti

Thousands of loyalty members. But how many are actually coming back? 👀 Getting customers to join your loyalty program is only the first step. The real challenge is keeping them engaged long after sign-up. Because a loyalty card sitting unused in someone's wallet doesn't drive repeat purchases. That's where BRAME comes in. Turn your existing loyalty program into an interactive experience that gives customers a reason to return. ✅ Reactivate inactive loyalty members ✅ Drive repeat visits with engaging games and challenges ✅ Reward customers for meaningful interactions ✅ Build lasting engagement without replacing your existing loyalty platform You've already invested in acquiring those members. Now make that investment count. 👉 Discover how BRAME can help you bring customers back.

Someone just asked AI about you. Do you know what it said? Generative AI is now where people ask, compare, and decide. And 84% of AI citations come from earned media, not paid placements. That's why we built two offerings that work together: 1. AI Visibility AI Visibility tracks your mentions, citations, visibility and sentiment across multiple AI assistants, market by market. 2. LLM Perception adds human-validated analysis and recommendations from our analysts, delivered in an Insights Roundtable. Find out what AI says about you, and what to do about it. carma.com/ai-visibility | carma.com/llm-perception #AIVisibility #LLMPerception #PublicRelations #Communications #GenerativeAI

Getting customers to sign up for your loyalty program is one thing. Getting them to actually use it? That's the real challenge. 🎯 Too many loyalty programs lose momentum after the initial sign-up. Members stop engaging, rewards go unnoticed, and repeat purchases never happen. BRAME helps you change that with gamification. ✅ Turn passive members into active participants ✅ Give customers exciting reasons to return ✅ Drive repeat engagement with interactive games and rewards ✅ Launch gamified campaigns without coding Because loyalty isn't built at sign-up. It's built with every reason to come back. 👉 Discover how BRAME can help you boost loyalty engagement.

The most useful thing you can do in a budget meeting isn't to push back on a number. It's to translate it. Marketing talks about a campaign in terms of reach, relevance, creative ambition. Finance talks about cost per outcome, returns, risk. Whilst neither side is wrong, they just aren't speaking the same language. Budget meetings can end up heading towards a stalemate where the only lever left to pull is usually "cut the budget". That's where Procurement can step in. Translating Marketing's ambition into terms Finance can get behind commercially, and Finance's constraints into terms Marketing can still work with creatively. The budget doesn't need to get smaller. It needs to get approved. With Marketing Procurement involved, both sides are able to understand what the other is actually asking for. #procurementefficiencies #marketingprocurement #marketingprocurementtransformation #Futureofmarketingprocurement

KI ist aktuell noch ein nützliches Werkzeug, doch das wird sich rasant ändern. In wenigen Jahren wird die Technologie in der Lage sein, die allermeisten Jobs zu ersetzen und nur eine kleine Minderheit zur Kontrolle und Freigabe übrigzulassen. Doch letztendlich ist die Frage, was sind 'wenige Jahre' für die (Weiter-)Entwicklung von Gesellschaften?

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Deine Reichweite auf LinkedIn sinkt und alte Benchmarks gelten nicht mehr? Bianca Kollwitz zeigt dir live, was sich am Algorithmus wirklich geändert hat und wie du dich mit KI abhebst, statt unterzugehen. Masterclass, Interview und Live-Q&A. Keine Zeit? Melde dich trotzdem an, wir schicken dir die Aufzeichnung. 📆 Oct 20, 2026 🕙 11:00 Uhr (MESZ)

Het is weer die tijd van het jaar. Overal worden de plannen voor 2027 gemaakt, en steeds komt dezelfde vraag terug: hoeveel omzet, hoeveel winst, en welk budget zet je op welk kanaal? Een ambitieus plan is snel geschreven. Een plan dat je ook kunt onderbouwen, is een ander verhaal. Wij geloven dat je niet hoeft te kiezen tussen de lat hoog leggen en realistisch blijven, zolang je je plan bouwt op data in plaats van op onderbuikgevoel. Daarom laten Peter Maas en Marco Koghee op dinsdag 3 november aan de hand van een praktijkcase zien hoe wij een jaarplan voor 2027 opbouwen. Daarin komen onder andere deze vragen aan bod: Hoe vertaal je bedrijfsdoelen naar een concreet marketingplan? Hoe voorspel je met data omzet, winst en kanaalbudgetten? Hoe onderbouw je de verwachte inzet en opbrengst per kanaal? Wanneer werkt één prognose, en wanneer kun je beter met meerdere scenario’s werken? Hoe leg je de lat hoog zonder dat je plan onhaalbaar wordt? Geen losse planningstips dus, maar een concrete aanpak waarmee je 2027 ingaat met een plan dat je met vertrouwen kunt presenteren. De webinar is live op dinsdag 3 november om 13.30 uur en duurt 30 minuten.

Can Claude, ChatGPT, or GitHub Copilot manage your email campaigns? Yes. The Elastic Email MCP server connects any MCP-compatible assistant in agent mode to your Elastic Email account, so you create campaigns, send transactional or bulk email, and manage contacts, lists, and segments by describing what you want instead of clicking through a dashboard or writing API calls. What that looks like in practice, using the examples from our article: • "Provide the contact lists from my account." • "Send a welcome email to [email protected] from [email protected] using the Welcome template." • "Create a new campaign called October Launch to the VIP list from [email protected]." For a campaign, the agent asks for what it still needs (subject, content, sender) before it does anything. In tools that support it, such as Copilot in VS Code, you can review each request before it's sent, which is the setting we'd leave on. Two things we tell everyone: be specific in the prompt, because a vague request leaves room for the model to guess, and start a new chat if the agent gets stuck retrying an old instruction. How it works and how to connect your tool: https://lnkd.in/d4g-DX9k

Het is weer die tijd van het jaar. Overal worden de plannen voor 2027 gemaakt, en steeds komt dezelfde vraag terug: hoeveel omzet, hoeveel winst, en welk budget zet je op welk kanaal? Een ambitieus plan is snel geschreven. Een plan dat je ook kunt onderbouwen, is een ander verhaal. Wij geloven dat je niet hoeft te kiezen tussen de lat hoog leggen en realistisch blijven, zolang je je plan bouwt op data in plaats van op onderbuikgevoel. Daarom laten Peter Maas en Marco Koghee op dinsdag 3 november aan de hand van een praktijkcase zien hoe wij een jaarplan voor 2027 opbouwen. Daarin komen onder andere deze vragen aan bod: - Hoe vertaal je bedrijfsdoelen naar een concreet marketingplan? - Hoe voorspel je met data omzet, winst en kanaalbudgetten? - Hoe onderbouw je de verwachte inzet en opbrengst per kanaal? - Wanneer werkt één prognose, en wanneer kun je beter met meerdere scenario’s werken? - Hoe leg je de lat hoog zonder dat je plan onhaalbaar wordt? Geen losse planningstips dus, maar een concrete aanpak waarmee je 2027 ingaat met een plan dat je met vertrouwen kunt presenteren. De webinar is live op dinsdag 3 november om 13.30 uur en duurt 30 minuten. Meld je nu aan!

Die OM Success im Oktober dreht sich rund um das Thema: Was, wenn KI deine Produkte übersieht – und die Konkurrenz empfiehlt? 👀 📅 Datum: 29.10.2026 📍 Ort: clicks digital GmbH Eventraum, Dresden 👥 Sessions von Christian Rohde & Martin Heinemann 👋 Welcome ab: 17:00 Uhr | Sessions ab: 17:30 Uhr 🎟️ Kostenfrei | limitierte Teilnehmerzahl Jetzt Platz sichern!

Deine Reichweite auf LinkedIn sinkt und alte Benchmarks gelten nicht mehr? Bianca Kollwitz zeigt dir live, was sich am Algorithmus wirklich geändert hat und wie du dich mit KI abhebst, statt unterzugehen. Masterclass, Interview und Live-Q&A. Keine Zeit? Melde dich trotzdem an, wir schicken dir die Aufzeichnung. 📆 Oct 20, 2026 🕙 11:00 Uhr