B2B ad examples

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Sometimes the changes that make work better for different minds are simpler than we think. As leaders, one of the most useful things we can do is ask people what makes work harder than it needs to be, and listen to what they tell us. I’ll be exploring this at Everway Unlocked, our free virtual neuroinclusion event on 6 October, in my session with Matthew Higgs and Bianca Bowron-Cuthill (GAICD) We’ll look at how proactive support, leadership behaviours, team norms and technology can strengthen belonging and create better conditions for engagement, retention and performance. Register for free: https://everway.link/8a2

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One of the things I’ve been thinking about a lot lately is how technology can better adapt to the way people actually think and work, rather than expecting people to adapt to the technology. I’ll be talking about this at Everway Unlocked on October 6 with Nyamusi M. Lee, MBA, Executive Director of Neuroinclusion Strategies at JPMorganChase Our session, Minds at work: designing for performance and potential, will look at how workplace design and technology can work together to reduce cognitive friction, give people more choice, and create more neuroinclusive experiences. If you’re interested, registration is free: https://everway.link/50w

🧐 Kennt Dir de Kofinanzement vun der Formatioun an de Betriber? 🇱🇺 Als Gesellschaft, déi legal zu Lëtzebuerg etabléiert ass, kënnt Dir eng staatlech Bäihëllef fir d'Formatioun vun Äre Salariéen ufroen. 📅 Fir méi doriwwer gewuer ze ginn, mellt Iech einfach fir eng vun deenen nächste gratissen Informatiounsveranstaltungen iwwer de Kofinanzement: An der Luxembourg Chamber of Commerce o 05.10 op Franséisch o 07.10 op Lëtzebuergesch An der Chambre des Métiers Luxembourg o 12.10 op Franséisch o 14.10 op Lëtzebuergesch Dës Informatiounsveranstaltunge gi vum INFPC an Zesummenaarbecht mam Ministère fir Educatioun, Kanner a Jugend a mat de Beruffschamberen organiséiert. 👉 D'Participatioun ass gratis, d'Umeldung obligatoresch: 🔗 https://lnkd.in/eNqUB9Ys #lifelonglearning #formationcontinue #competences #skills #softskills #digitalskills #greenskills

I was struggling to find candidates for my open customer success leader role, so I tried something different. This is a unique role at a hypergrowth company at Avoca, so it’s not an easy search. I’m looking for a NYC-based CS leader who has worked in fast-growing startups, can move quickly, is technical enough to work closely with product and engineering, and has commercial experience and building CS operating models. Instead of searching LinkedIn manually, I used Expandi's MCP connector with ChatGPT to look through my existing LinkedIn network and identify people who fit. It gave me a shortlist with context, including people I hadn’t thought to reach out to. Then I kept going. I asked it to help me take that list and turn it into outreach. It drafted messages and prepared the campaign, all directly from ChatGPT using plain language. I still determine the exact content and approve what gets sent. And some things didn’t work perfectly. Some profiles were better matches than others, and I still had to validate location, seniority and whether someone was actually a fit. But it saved me hours of scrolling through my network. I even had people responding within minutes of my initial messages. I’m not looking for AI to replace the judgment involved in recruiting. I’m looking for it to take the repetitive work out of the process so I can spend more time actually talking to the right candidates. I'm also experimenting with how I can get more out of my LinkedIn network. There are lots of new use cases I want to try. This is still in beta, but if you want to try it, you can request access here: https://lnkd.in/eRmaAujw PS - link to the Director of CS role is below. 👇

A solar PPA, a wind PPA, and a BESS tolling agreement can look like the same instrument on paper. They're not solving the same problem. Solar and wind are both about production risk. They just differ in shape: solar gives you a more predictable curve, but real forecast risk still shows up hour to hour. Wind is far more volatile, and the risk sits in the shape as much as the volume. Storage has no production profile at all: the value comes entirely from when you choose to dispatch, which is why standalone BESS is usually tolled rather than PPA'd. That's why understanding all three, not just one, matters more every year: buyers increasingly pair solar or wind with storage specifically to firm the delivery profile, charging off-peak generation and discharging it back to look like round-the-clock supply, and that firming function changes what the PPA itself needs to cover. The Renewable Energy PPAs course now covers the full spectrum: · VPPAs vs. DPPAs, and what actually drives the choice: market alignment, accounting treatment, and physical delivery ·Solar vs. wind: volume risk, shape risk, and how pricing adapts to each ·BESS tolling agreements: revenue stacking, fixed fee vs. revenue share, and why the toller's credit quality decides if the deal is bankable ·Firming / round-the-clock structures: how storage turns intermittent solar or wind into a flatter delivery profile, and what that does to the PPA itself Taught by instructors structuring these deals in the market right now Seats are strictly limited. Comment to receive the full Program details!

I've been looking into LinkedIn automation for a little while and my team recently began experimenting with it. The folks at 𝗘𝘅𝗽𝗮𝗻𝗱𝗶.𝗶𝗼 contacted me asking me to try it out. They said I could be totally honest and they would not edit whatever feedback I had to give. I believe in that approach so I said sure, let's do it. I have two important takeaways (with #2 being the most important in today's day and age): 1. Setting up a campaign is super easy. I uploaded a list for one of my rep's (Taylor Ready) territories. Our busy season is upcoming, so it includes a connection request, a friendly message about wanting to connect with partners before the selling season, and a follow up note. All of it is drag-and-drop so workflows are easy to build and campaign tracking is done simply through a single pane of glass. My current campaign is still running but it has already helped me to expand my network. 2. The fun part. I used an MCP Connector to integrate the tool with my ChatGPT account. I've been writing for a long time about how AI can augment the selling experience and this is a perfect example. In a matter of literally 10 minutes, I had integrated ChatGPT and was starting to import good-fit partners (for a second campaign) based on a conversation with a LLM. This largely included individuals who were already talking about what we sell. All this to say...gone are the days of mass spray-and-pray LinkedIn campaigns. You can now integrate your favorite AI model to source and instantly personalize outreach in a highly targeted and relevant way. If you want to try it out yourself, you can do so here: llty.me/-c588ft3axg Interested to hear from others about what their experiences have been like! #sales #AI #outreach #leadgen #personalization #LinkedIn

Fast alle nutzen inzwischen KI. Kaum eine Organisation hat sie produktiv im Betrieb. Genau diese Lücke schliesst der neue CAS KI-TechStrategie und Implementierung am Institut für Wirtschaftsinformatik der ZHAW. Über vier Monate entwickelst du eine KI-TechStrategie für deinen eigenen Verantwortungsbereich und führst sie bis zum Implementierungsplan. Im Programm: Reifegrad und Data Governance, Lösungsarchitekturen von klassischem ML über RAG bis Agentic Workflows, Make-or-Buy, EU AI Act und Responsible AI, KIOps und Change Management. Programmierkenntnisse brauchst du keine. Kursstart am 5. März 2027, 18 Kurstage Fr/Sa in Winterthur, 12 ECTS 👉 Lehrgang ansehen

🔥 Twoja firma jest wysoko w Google. A co mówi o niej ChatGPT❓ Klient B2B coraz częściej rozpoczyna research od AI. Pyta o najlepsze rozwiązania, dostawców i porównania ofert. To zmienia zasady gry w marketingu. Na AI Biznes Forum: Marketing B2B porozmawiamy o tym, jak przygotować markę na nową ścieżkę zakupową. W programie m.in.: → GEO i widoczność w odpowiedziach AI, → AI Search, → reklamy w ChatGPT, → content i dane w czasach AI, → automatyzacje i agenci AI w marketingu. 26–27 października | Warszawa Dwa dni dla CMO, Head of Marketing, Marketing Managerów i zespołów B2B. Zobacz program i kup bilet.

One week in Winterthur. One week at UC Davis in California. Two online modules in between. The CAS in Artificial Intelligence and Data Analysis is an executive certificate developed jointly by the ZHAW School of Management and Law and the Graduate School of Management at the University of California Davis. You finish with two certificates, one from each school. Built for executives and managers in data-intensive sectors: finance, insurance, healthcare, marketing and customer analytics. Starts 18 January 2027, five months alongside your job, 12 ECTS 👉 See the programme

Transmettre son entreprise, ça se prépare ! La CMA Hauts‑de‑France vous accompagne pour structurer votre projet, sécuriser vos démarches et trouver le bon repreneur. 👉 Plus d’infos : https://lnkd.in/eFbx_-XQ 📩 Contactez la CMA Hauts‑de‑France au 3006 ou sur [email protected]

300 zł za cały dzień praktycznego szkolenia z AI w marketingu🔥 ❌ Nie webinar. ❌ Nie 2 godziny online. Cały dzień pracy warsztatowej na żywo. Już 26–27 października spotykamy się na AI Biznes Forum by BUZZcenter Marketing w Warszawie. Pierwszego dnia czeka nas konferencja poświęcona temu, co dziś naprawdę zmienia marketing B2B: → nowej ścieżce zakupowej i zmianom w zachowaniach klientów, → GEO, AEO, SEO i widoczności marki w ChatGPT oraz innych narzędziach AI, → lead generation i wykorzystaniu sygnałów zakupowych, → ICP, danych i personalizacji, → contentowi i budowaniu zaufania do marki, → automatyzacji, agentom AI i marketingowemu AI stackowi, → governance i temu, co warto wdrażać już dziś, a co nadal jest przede wszystkim hype’em. Ale na konferencji nie kończymy❗️ Drugiego dnia uczestnicy wezmą udział w całodniowym szkoleniu prowadzonym przez Radosław Mechło Mechło, podczas którego będziemy pracować praktycznie nad wykorzystaniem AI w codziennej pracy marketingowej. I teraz najważniejsze! Przy zakupie biletu dwudniowego dopłata za cały dzień szkolenia wynosi obecnie tylko 300 zł netto. Dlatego jeśli rozważasz udział w AI Biznes Forum Marketing, warto zarezerwować sobie oba dni. 26–27 października 2026 Warszawa, Airport Hotel Okęcie Do końca września obowiązują obecne ceny biletów. Później wzrosną.

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Observer un jeune enfant, comprendre ses besoins, ajuster sa posture : cela s’affine avec le temps et la formation. Notre initiation à la pédagogie Montessori de la naissance à 3 ans débute le 4 novembre 2026. Elle est ouverte aux professionnels de la petite enfance, mais aussi aux parents et à toute personne souhaitant mieux accompagner les jeunes enfants. Session 100% à distance · Financement possible par un OPCO ou France Travail selon votre situation. Programme et inscription : https://tr.ee/_IKE3Y57JF

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Je wilt ruimte maken voor wat er leeft in jouw klas. Ook als een onderwerp gevoelig ligt of verschillende reacties oproept. Fawaka biedt praktische ondersteuning voor wereldburgerschap: van materialen en werkvormen tot trainingen, leertrajecten en programma’s in de klas. Ontdek wat past bij jouw onderwijspraktijk.

Je wilt geen onderwerp uit de weg gaan. Maar hoe maak je het bespreekbaar? Fawaka geeft je werkvormen en een pedagogische aanpak waarmee je morgen verder kunt in de klas. Fawaka, wereldse leerkracht.

Regels veranderen. Gelukkig hoef jij niet iedere update zelf uit te pluizen. Met Permanent Actueel van Impact krijg je bij relevante wijzigingen direct een praktische uitleg. Kort, duidelijk en vooral: wat betekent dit voor jouw dagelijkse adviespraktijk? ✓ Flexibele contracten – je zit nergens onnodig aan vast ✓ Altijd inzicht in je opleidingsdossier en PE-verplichtingen ✓ Permanent Actueel, mét praktische uitleg ✓ Studeren waar en wanneer het jou uitkomt Wij houden de ontwikkelingen bij. Jij hoeft ze alleen nog maar te lezen.

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Vakbekwaam blijven zonder dat het een vak apart wordt. 😉 Met de digitale leeromgeving van Impact heb je alles op één plek. En verandert er iets in jouw vakgebied? Dan schrijven wij direct een praktische uitleg. ✓ Flexibele contracten – je zit nergens onnodig aan vast ✓ Altijd inzicht in je opleidingsdossier en PE-verplichtingen ✓ Permanent Actueel, mét praktische uitleg ✓ Studeren waar en wanneer het jou uitkomt Wij houden de ontwikkelingen bij. Jij hoeft ze alleen nog maar te lezen.

Todos los años se arma el presupuesto de RR.HH. pensando en beneficios, herramientas, capacitaciones técnicas... ¿Pero cuántas empresas incluyen el inglés como una línea estratégica, y no como un curso más? Un reporte global con más de 1,300 directores de RR.HH. encuestados tiene una respuesta que probablemente no esperas. 📖 Te lo contamos en el artículo. En Berlitz Business tenemos el programa diseñado para tu industria. #RRHH #Liderazgo #BerlitzBusiness #InglésCorporativo #Presupuesto2027