B2B ad examples

New data: Growth endurance in software is down to only 43%. This is a wake-up call for SaaS 👀 - Fewer than 1-in-5 startups maintained or improved their growth rate from 2024 to 2025. - A startup growing between 25-49% in 2024 had a 1-in-25 chance of accelerating to 100%+ growth in 2025. This data comes from SaaS metrics & growth platform ChartMogul, where I'm an Analyst-in-Residence. We used a dataset of 700+ private software companies that had at least $10k in MRR, had data going back to 2023 or earlier, and that grew at least 20% YoY in 2024. The 2025 growth endurance numbers are a wake-up call, and these numbers were notably worse than in 2024. But, against all odds, some startups seem to be aging in reverse. Sara Archer and I reached out to some of the the exceptional startups that inflected their growth. They did 3 things differently from everyone else: 1. Reset GTM velocity and increased the pace 2. Shifted from one-off marketing tactics to recurring campaigns 3. Took a big pricing and packaging swing I unpacked growth endurance & my favorite examples of anti-aging startups in today's Growth Unhinged newsletter. Read it here: https://lnkd.in/ergdidsQ --- THANK YOU to the startups who shared their growth stories: Alessandro Colombo (influencers.club), Adam Crandall (Benji Pays), Eric Dunn (Aesthetix CRM), Brandon Gell (Every Inc.), James Hinkson (AskElephant), Stacy Schmitz (Liveblocks) & Tanmay Ratnaparkhe (Predis.ai).

2025 was a year of near-endless channel experimentation. The average software company had 5 core GTM channels & another 5.5 GTM channel experiments. It feels like the volume of work keeps piling up just to achieve the same (or worse) results. New data from 700+ companies via ChartMogul shows that the median growth endurance in SaaS is now just 43%. Put differently, a software company that grew revenue 65% in 2024 (the median in the dataset) only grew 28% in 2025. (Top quartile companies see 80%+ growth endurance.) The startups who are winning say they’re getting more mileage out of their best channels by shifting from one-off tactics to recurring campaigns. The highest bang-for-your-buck places to double down right now (via the State of B2B GTM report w/ Maja Voje): Early-stage startups with <$1M ARR: 🥇 LinkedIn* 🥈 Warm outbound 🥉 Founder brand *Ideally all three of these compound: Share POV on LinkedIn > generate pipeline from followers > repurpose best hits off LinkedIn Growth stage co's with $1-10M ARR: 🥇 Warm outbound 🥈 LinkedIn 🥉 Intent-based outbound Scaleups with >$10M ARR: 🥇 Large conferences 🥈 SEO 🥉 Paid ads --- Read the growth inflection report w/ data + real examples from companies that bent the growth curve back up: https://lnkd.in/ergdidsQ

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For the 3rd year in a row, Gartner® has named Chronosphere, a Palo Alto Networks Company, a Leader in Observability Platforms! We're proud to be recognized for our Completeness of Vision and Ability to Execute.

Getting data into Databricks is one thing. Keeping it moving is another. For large, complex organisations, legacy data can quickly become the bottleneck in a Databricks migration. Cirata Symphony helps enterprises migrate and continuously move data into Databricks while source systems remain operational, reducing migration risk, disruption and time to value. See how Cirata Symphony can help Citi maximise its move to Databricks. Learn more →

Getting data into Databricks is one thing. Keeping it moving is another. For large, complex organisations, legacy data can quickly become the bottleneck in a Databricks migration. Cirata Symphony helps enterprises migrate and continuously move data into Databricks while source systems remain operational, reducing migration risk, disruption and time to value. See how Cirata Symphony can help Citi maximise its move to Databricks. Learn more →

🤔 Is your IT monitoring setup overloaded or limiting? Checkmk Enterprise minimizes manual work for your team and improves 👁 visibility across your on-premises hosts and dynamic container services. Here’s what makes it effective: ◆ Unmatched scalability. ◆ Centralized agent management. ◆ Powerful, customiazable dashboards. ◆ Automated reporting. ◆ Technical support and more. 👉 Try Checkmk Enterprise for free and see how it fits your setup: https://lnkd.in/dvatHH33

☁ Checkmk Cloud is a state-of-the-art monitoring platform for hybrid IT infrastructures. 🔎 Monitor cloud services and containers out-of-the-box, along with on-premises networks and servers 🌐 all from a single platform voted a G2 customer satisfaction leader. ◆ Monitor cloud services, including cloud-native tech such as managed databases, functions, and microservices, across AWS, Azure, and GCP. ◆ Add and remove hosts automatically to keep up with your Kubernetes and OpenShift environments. ◆ Visualize clouds and containers on out-of-the-box dashboards. #Checkmk #CloudMonitoring

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Is Your Oracle Cloud Transformation Faster, Smarter, and Risk-Free? Meet us at Booth #5027, Oracle AI World. With ChainSys + Oracle, migration isn’t just tech—it’s real results. Our automated, templated, and parallelized approach cuts time and cost by up to 70%. We address the toughest migration challenges head-on: 🔑 Protect Your Data: Automated validation and reconciliation safeguard integrity, keeping your information accurate and complete. 🔑 Zero Business Disruption: Phased migrations minimize downtime, so your operations continue without a hitch. 🔑 Simplify Legacy Complexity: 4,000+ smart data templates with mappings and transformation rules make moving from legacy systems to Oracle Cloud seamless. Turn your migration challenges into a competitive advantage. Book a 1:1 Consultation Today - https://lnkd.in/dNeDzh7h #DataMigration #AIWorld #OracleDataMigration #ChainSys #SmartDataPlatform

ChainSys – The Leader in Data Quality Solutions Transform scattered Oracle data into trusted, actionable intelligence. The Value We Bring: ✅ 99.9% Data Quality & Governance ⚡ Real-Time Insights & Continuous Optimization 🔗 Seamless Integration across Oracle & 200+ Apps How We Do It: 🥉 Bronze Layer – Raw Ingestion: Capture all data—Oracle, SAP, Salesforce, PDFs, images—structured or unstructured, securely. 🥈 Silver Layer – Cleansing & Governance: AI cleans, catalogs, traces lineage, and enforces policies—fully automated and compliant. 🥇 Gold Layer – Curated & Business-Ready: Analytics-ready, trusted data—ideal for BI dashboards, ML, or CRM systems. See it all in action at Booth #5027, Oracle AI World. Book your 1:1 consultation today: https://lnkd.in/dNeDzh7h #AIWorld #DataManagement #OracleAIWorld #ChainSys #SmartDataPlatform #DataQualityManagement #DataSolutions

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Não é só sobre padronização. É sobre transformar desafios em eficiência e confiança nos dados! A Marcela Franco, líder de Master Data de Materiais na Natura, contou como, em apenas três meses, a implementação da CH | Astrein revolucionou os processos de materiais indiretos. De uma base despadronizada e complexa para um sistema organizado, confiável e conectado! O resultado é uma operação muito mais fluida e inteligente. 🚀 Na CH | Astrein acreditamos que quando o dado mestre funciona, toda a empresa funciona melhor. Fale com os nossos especialistas: 📩 [email protected] | 📞 (11) 2824-5148 #CHMasterData #Natura #MasterData #TransformaçãoDigital #SAPMDG #GestãoDeDados #EficiênciaOperacional #Inovação

O Daniel Ferreira da UPL do Brasil, compartilhou como a CH | Astrein tem sido um pilar de eficiência nos processos de cadastro e padronização de materiais, apoiando a empresa há mais de 3 anos na jornada de transformação digital. 🚀 Com uma plataforma robusta, atendimento técnico especializado e qualidade nas tratativas, a UPL tem ampliado o uso das soluções CH | Astrein para suas fábricas e áreas indiretas, evoluindo rumo a um futuro com automação, RPA e IA aplicadas à gestão de compras. 🤖✨ Na CH | Astrein, acreditamos que dados bem estruturados são a base da inovação e da performance. Fale com nossos especialistas: [email protected] | 📞 (11) 2824-5148 #CHAstrein #UPLdoBrasil #MasterData #TransformaçãoDigital #Inovação #SupplyChain #RPA #IA #GestãoDeDados #Agronegócio #EficiênciaOperacional #CHMasterData

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🎯 The #1 predictor of TikTok Shop revenue (revealed!) What separates winning TikTok Shops from the rest this holiday season? We analyzed every single metric — content, spend, engagement, discounts, even follower count and found one clear predictor 👇 💡 The more videos a shop puts out → the higher its revenue 📈 The more video views → the more unit sales It all comes down to creator activity. Brands that consistently collaborate with the right creators and guide them to produce great content are seeing explosive growth across TikTok Shop. As we head into the holiday rush, this insight couldn’t be more timely. Using Charm’s data, brands can: ✨ Identify top-performing creators driving real sales 📊 Track the link between video volume, views, and conversions 🎥 Benchmark creator strategy vs. competitors 📦 Forecast which products will move fastest this season Want to dive deeper into what drives TikTok Shop success? 📊 Explore The TikTok Shop Trend Report: https://lnkd.in/eqhX_qgN #TikTok #TikTokShop #SocialCommerce #Trending #SocialTrends #HaloEffect #Viral #VideoViews #TikTokData #TikTokShopData #CharmAnalytics #DTC #EcommerceData

💄 Tarte Cosmetics generated $22M in just two months on TikTok Shop during Black Friday 2024. But their success wasn’t luck — it was strategy. Tarte mastered what many brands overlook: smart sequencing. 🎥 They built visibility through creators first, giving TikTok’s algorithm the data it needed to identify winning content. 💰 Then they amplified with ads once performance signals were clear, maximizing ROI through TikTok’s AI-driven GMV Max ad format. This “creator-first, ads-second” playbook is what separated top performers from everyone else last year, and it’s exactly the kind of strategy brands will need heading into Holiday 2025. As you build out your winning TikTok Shop strategy, remember to… ✨ Use Charm to uncover creator and product trends driving conversions 📊 Benchmark your ad-to-creator ratio across top-performing categories 💡 Identify when to launch creator content before scaling ads for the best ROAS 👉 Dive into The TikTok Shop Trend Report to uncover the hashtags behind $200M+ in sales: https://lnkd.in/eGFd3aSE #TikTok #TikTokShop #SocialCommerce #Trending #SocialTrends #TikTokData #TikTokShopData #CharmAnalytics #DTC #EcommerceData #tarte

Powered by agentic AI, digital coworkers are far more powerful than chatbots. They watch data, recognize patterns, follow workflows, and deliver insights automatically. In Episode 2 of our “AI in 2026” series with Qlik, we break down what agentic AI really is — in simple business terms — and how it fits into your team like a focused, well-trained junior analyst. Take 15 minutes to watch now.

Agentic AI doesn’t wait for a prompt. And it does more than just answer questions. It monitors KPIs, analyzes trends, creates summaries, and routes insights to your teams based on trusted, governed data. In Episode 2 of our AI in 2026 series, we walk through real examples of what agentic AI can do across revenue management, supply chain, and CX. And we explain how guardrails make it safe and scalable. If you’ve wondered what AI can safely own in your organization, Episode 2 is for you.