ChartMogul

2025 was a year of near-endless channel experimentation. The average software company had 5 core GTM channels & another 5.5 GTM channel experiments. It feels like the volume of work keeps piling up just to achieve the same (or worse) results. New data from 700+ companies via ChartMogul shows that the median growth endurance in SaaS is now just 43%. Put differently, a software company that grew revenue 65% in 2024 (the median in the dataset) only grew 28% in 2025. (Top quartile companies see 80%+ growth endurance.) The startups who are winning say they’re getting more mileage out of their best channels by shifting from one-off tactics to recurring campaigns. The highest bang-for-your-buck places to double down right now (via the State of B2B GTM report w/ Maja Voje): Early-stage startups with <$1M ARR: 🥇 LinkedIn* 🥈 Warm outbound 🥉 Founder brand *Ideally all three of these compound: Share POV on LinkedIn > generate pipeline from followers > repurpose best hits off LinkedIn Growth stage co's with $1-10M ARR: 🥇 Warm outbound 🥈 LinkedIn 🥉 Intent-based outbound Scaleups with >$10M ARR: 🥇 Large conferences 🥈 SEO 🥉 Paid ads --- Read the growth inflection report w/ data + real examples from companies that bent the growth curve back up: https://lnkd.in/ergdidsQ

New data: Growth endurance in software is down to only 43%. This is a wake-up call for SaaS 👀 - Fewer than 1-in-5 startups maintained or improved their growth rate from 2024 to 2025. - A startup growing between 25-49% in 2024 had a 1-in-25 chance of accelerating to 100%+ growth in 2025. This data comes from SaaS metrics & growth platform ChartMogul, where I'm an Analyst-in-Residence. We used a dataset of 700+ private software companies that had at least $10k in MRR, had data going back to 2023 or earlier, and that grew at least 20% YoY in 2024. The 2025 growth endurance numbers are a wake-up call, and these numbers were notably worse than in 2024. But, against all odds, some startups seem to be aging in reverse. Sara Archer and I reached out to some of the the exceptional startups that inflected their growth. They did 3 things differently from everyone else: 1. Reset GTM velocity and increased the pace 2. Shifted from one-off marketing tactics to recurring campaigns 3. Took a big pricing and packaging swing I unpacked growth endurance & my favorite examples of anti-aging startups in today's Growth Unhinged newsletter. Read it here: https://lnkd.in/ergdidsQ --- THANK YOU to the startups who shared their growth stories: Alessandro Colombo (influencers.club), Adam Crandall (Benji Pays), Eric Dunn (Aesthetix CRM), Brandon Gell (Every Inc.), James Hinkson (AskElephant), Stacy Schmitz (Liveblocks) & Tanmay Ratnaparkhe (Predis.ai).

Churn isn't one number. It's different by plan, channel, market, and customer segment. Treating it as a single metric means you're flying blind. ChartMogul lets you slice churn exactly how your business is structured, so you can see what's actually driving it.

MRR. GRR. LTV. ARPA. Churn rate. You know the acronyms. But do you trust the numbers behind them? Most SaaS teams are working off metrics that are approximate at best. ChartMogul gives you subscription analytics you can actually stake decisions on.

Still stitching together your ARR from CSV exports, spreadsheet formulas, and a prayer? Manual reporting breaks down fast, especially when your subscription data lives in three places and your board meeting is on Friday. ChartMogul connects your billing data and gives you clean, reliable ARR automatically.

"Spreadsheets couldn't keep up... once we launched self-serve, SaaS metrics reporting was the first thing to break." — Martin Kreienbaum, Co-founder at Kitchn. Sound familiar? When your subscription motion scales, manual reporting doesn't scale with it. ChartMogul does.