B2B ad examples

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𝗟𝗮 𝗿𝗲𝘀𝗽𝘂𝗲𝘀𝘁𝗮 𝗾𝘂𝗲 𝗻𝗼 𝘀𝘂𝗽𝗲 𝗱𝗮𝗿 𝗲𝗻 𝘂𝗻𝗮 𝗿𝗲𝘂𝗻𝗶ó𝗻 𝗰𝗼𝗻 𝘂𝗻 𝗰𝗹𝗶𝗲𝗻𝘁𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 Esta semana visitaba una importante empresa industrial, con varias plantas en Iberia, para presentar una propuesta capaz de generar 𝗺á𝘀 𝗱𝗲 2,5 𝗺𝗶𝗹𝗹𝗼𝗻𝗲𝘀 𝗱𝗲 𝗲𝘂𝗿𝗼𝘀 𝗱𝗲 𝗮𝗵𝗼𝗿𝗿𝗼 𝗲𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝗱𝗮𝗱. Durante la reunión, uno de los directivos me hizo una pregunta tan sencilla como profunda: "¿𝗤𝘂é 𝗼𝘀 𝗵𝗮𝗰𝗲 𝗱𝗶𝗳𝗲𝗿𝗲𝗻𝘁𝗲𝘀 𝗱𝗲 𝗼𝘁𝗿𝗮𝘀 𝗰𝗼𝗺𝗽𝗮𝗻í𝗮𝘀? ¿𝗣𝗼𝗿 𝗾𝘂é 𝗱𝗲𝗯𝗲𝗿í𝗮 𝗲𝗹𝗲𝗴𝗶𝗿𝗼𝘀 𝗰𝗼𝗺𝗼 𝘀𝗼𝗰𝗶𝗼𝘀 𝗽𝗮𝗿𝗮 𝗮𝗰𝗼𝗺𝗽𝗮𝗻𝗮𝗿𝗻𝗼𝘀 𝗲𝗻 𝗲𝘀𝘁𝗲 𝘃𝗶𝗮𝗷𝗲?" Hablamos de tecnología, experiencia, capacidad de ejecución, conocimiento industrial y resultados obtenidos en otros clientes. Todas ellas son razones objetivas y relevantes. Sin embargo, al salir de la reunión sentía que me había dejado algo importante por decir. Algo que sabía, pero que en ese momento no supe verbalizar. Y hoy, reflexionando con más calma, creo que he encontrado la respuesta. Hace unos días leía un artículo sobre Schneider Electric y su reconocimiento como una de las mejores compañías para desarrollar una carrera profesional. https://lnkd.in/e8dafjMi Más allá del reconocimiento, hubo una idea que no se me quitó de la cabeza. 𝗟𝗮𝘀 𝗲𝗺𝗽𝗿𝗲𝘀𝗮𝘀 𝗻𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝗻 𝗲𝗺𝗽𝗿𝗲𝘀𝗮𝘀. 𝗟𝗮𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝗻 𝗲𝗺𝗽𝗿𝗲𝘀𝗮𝘀. Y cuando una organización es capaz de atraer, desarrollar y comprometer talento extraordinario, ocurre algo especial: • Se cuestiona constantemente cómo hacer las cosas mejor. • Aprende cada día de sus clientes y de sus compañeros. • No se conforma con vender productos o soluciones. • Busca generar impacto real y sostenible. Tengo la suerte de trabajar cada día con personas que me retan, comparten conocimiento, cuestionan el statu quo y disfrutan ayudando a los clientes a mejorar. Y eso, más que cualquier tecnología o metodología, es una de nuestras mayores fortalezas. La tecnología importa. La innovación importa. La capacidad de ejecución importa. Pero, al final, son las personas las que convierten todo eso en resultados. Y estoy convencido de que esa es una de las razones más importantes por las que nuestros clientes nos eligen para acompañarlos en sus procesos de transformación. Porque cuando eliges un socio, no solo estás eligiendo una solución o una marca. 𝗘𝘀𝘁á𝘀 𝗲𝗹𝗶𝗴𝗶𝗲𝗻𝗱𝗼 𝗮𝗹 𝗲𝗾𝘂𝗶𝗽𝗼 𝗵𝘂𝗺𝗮𝗻𝗼 𝗾𝘂𝗲 𝗰𝗮𝗺𝗶𝗻𝗮𝗿á 𝗰𝗼𝗻𝘁𝗶𝗴𝗼. 𝗬 𝗲𝘀𝗮 𝗲𝘀 𝘂𝗻𝗮 𝗱𝗲 𝗹𝗮𝘀 𝗰𝗹𝗮𝘃𝗲𝘀 𝗺á𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁𝗲𝘀 𝗾𝘂𝗲 𝗻𝗼𝘀 𝗽𝗲𝗿𝗺𝗶𝘁𝗲 𝗺𝗮𝗿𝗰𝗮𝗿 𝗹𝗮 𝗱𝗶𝗳𝗲𝗿𝗲𝗻𝗰𝗶𝗮. #Leadership #Talento #Industria #TransformaciónDigital #Productividad #Innovación #PeopleMakeTheDifference #SchneiderElectric #AVEVA

A retailer won a C&I deal by bundling a PPA with flexible purchasing. Then billing couldn’t put the PPA on the invoice. Someone built a workaround, but then the margin sales had won went on fixing bills and explaining them to the customer. Most billing RFPs never ask the question that would have caught it.

Arbeite mit uns an innovativen Lösungen für die Wasserwirtschaft. Komm ins Team und gestalte mit uns die Wasserzukunft.

¿Sabes cómo puedes mejorar el rendimiento energético de tu centro comercial? Cada instalación y cada espacio tiene necesidades diferentes. Por eso, en ista combinamos soluciones de medición, optimización y monitorización para ayudarte a conocer mejor tus consumos, detectar desviaciones y mejorar el funcionamiento de tus instalaciones. Una visión más completa de tu energía para tomar mejores decisiones.

Ahorro energético garantizado por contrato para tu centro comercial EnerPilot mejora el rendimiento de tu instalación eléctrica, la calidad del suministro y adapta el uso de la energía a las necesidades reales de tus instalaciones. Además, protege tus equipos frente a posibles alteraciones del suministro, contribuyendo a reducir los costes de mantenimiento y sustitución. Optimiza el consumo. Protege tus equipos. Reduce tus costes energéticos. 👉 Conoce EnerPilot de ista.

Une journée. Des dizaines de solutions. Des centaines d'opportunités. Le 1er décembre, participez au Salon professionnel de la neutralité carbone à La Rochelle, le rendez-vous incontournable des entreprises qui souhaitent accélérer leur transition. Rencontrez plus de 30 exposants, échangez avec des experts, découvrez des solutions concrètes et inspirez-vous de retours d'expérience pour faire avancer vos projets de décarbonation. Conférences, tables rondes, rencontres professionnelles… Tout est réuni pour vous aider à passer à l'action. Ne manquez pas l'événement qui rassemble les acteurs de la transition bas carbone. 🎟️ Inscription gratuite. Réservez votre place dès maintenant : https://lnkd.in/ewDwavVc

Vous vous demandez si un bilan carbone est vraiment utile pour votre entreprise ? Le 1er décembre, participez au Salon professionnel de la neutralité carbone à La Rochelle et découvrez tout ce qu'il faut savoir sur le bilan carbone lors d'une table ronde ponctuée des témoignages de deux entreprises. Pourquoi se lancer ? Quels bénéfices en tirer ? Quelles difficultés rencontrer ? Et surtout, comment transformer un bilan carbone en actions concrètes ? Profitez également d'une journée riche en rencontres avec plus de 30 exposants, des tables rondes inspirantes et des échanges avec les acteurs de la transition. 🎟️ Inscription gratuite. Réservez votre place dès maintenant.

De energietransitie versnelt in hoog tempo. Zonnepanelen, laadpalen, warmtepompen en verregaande elektrificatie veranderen de manier waarop we energie gebruiken ingrijpend. Maar deze veranderen zorgen ook voor een neveneffect die vaak over het hoofd wordt gezien: de impact op onze kwaliteit van energie. In mijn dagelijkse werk zie ik hoe toenemende systeemcomplexiteit leidt tot onverklaarbare storingen, vervroegde slijtage van kostbare apparatuur en onnodig energieverlies. Problemen die niet alleen de continuïteit van bedrijfsprocessen bedreigen, maar ook direct invloed hebben op de totale energierekening. Hoe maak je de elektrische infrastructuur van jouw organisatie écht veerkrachtig en toekomstbestendig? Samen met mijn collega Jeffrey Goverde duik ik tijdens ons webinar dieper in deze materie. We delen praktische inzichten over het herkennen van verborgen risicos en hoe je een risico beter beheersbaar maakt. 📅Dinsdag 10 november 2026 - 11:00 tot 12:00 CET 📅Donderdag 12 november 2026 - 14:00 tot 15:00 CET Wil jij de betrouwbaarheid en prestaties van jouw installatie waarborgen? Meld je aan: https://lnkd.in/ePYy4NBk

Most methane inventories were built for voluntary reporting, not reasonable-assurance verification. Under the EU Methane Regulation, that gap carries a price: exclusion from a verified low-methane market projected to reach $400B by 2031. Briefing 001 examines where inventories fail under audit, and the most durable path to closing the gap.

The market for verified low-methane gas is projected to grow from $160B today to $400B by 2031. Verified emissions data is the entry requirement. Waiting on EUMR compresses the timeline and risks market access. Briefing 001 examines what is at stake, and where the most durable path lies.

Distribution grids are changing faster than ever before. As electrification, distributed energy resources, and digitalization reshape power systems, the industry is adapting to new operating realities and growing complexity. Join us on November 11 for the next edition of Transformer Connect: "Uncovering the New Operating Reality of Distribution Grids." ✅ Explore the trends reshaping distribution grids ✅ Understand the challenges facing today's power systems ✅ Discover what the future of distribution networks could look like 👉 Register now: https://lnkd.in/gYq8b39S

I still remember the first time I watched a child in the Ecuadorian Amazon sit down in front of a computer. It was 2001, and SLB was supporting schools in communities around Lago Agrio through the SEED program, a cornerstone of support for education, technology, and inclusion. For many students, the screen, keyboard, and mouse were completely unfamiliar. But uncertainty quickly turned into curiosity, and then excitement. You could almost see a new world opening in front of them. That experience has stayed with me for 25 years. What began with computer labs and internet access grew into something much bigger. We supported schools with technology, training, and innovative learning methods like robotics workshops and digital literacy programs. But the goal was never simply to provide equipment. It was to inspire confidence and help young people imagine a future that once seemed out of reach. One of my proudest memories was bringing teachers from SLB-supported schools together to present exciting projects inspired by their learning experiences. Seeing educators become agents of change within their communities demonstrated the multiplying impact of education. That impact has also included a commitment to fostering inclusion, both within our workplaces and through initiatives like educational centers serving people with disabilities—all dedicated to ensuring that every individual has the opportunity to contribute and succeed. The lessons I've taken away from these experiences? Talent exists everywhere, but opportunity is what unlocks it. Inclusion is not only a value, but a responsibility that strengthens both communities and organizations. As SLB celebrates its centennial, I'm proud to have been a part of promoting education and inclusion to create meaningful and sustainable change. I still remember those students seeing a computer for the first time, 25 years ago. What I didn't imagine then was the remarkable success many of them achieved. Some of the kids who once studied in the schools we supported are now professionals, leaders, and innovators. Some are even my colleagues at SLB! It's a powerful reminder that when we invest in young people, we are also investing in the future of our communities, our industry, and our company. Because technology and innovation matter. But so do the lives that are transformed along the way. To me, the greatest legacy of SLB across 100 years is creating opportunities in our communities for people to learn, grow, and build a better future for themselves and others, today and for future generations. That's the real power of opportunity: It keeps growing long after the first door is opened. #SLB100 #OurCenturyOurStories #CommunityService

When people think of energy innovation, they often picture towering wind turbines or vast solar fields. Yet one of the most remarkable energy stories I’ve witnessed in Türkiye has been unfolding quietly beneath our feet. I’ve worked closely with the geothermal industry through much of its growth, watching it evolve from a niche resource into an important part of Türkiye’s energy mix. Twenty years ago, the country's geothermal power capacity was barely in the single-digit megawatts. Today, it stands at nearly 1.8 GW. That’s 1,800 megawatts! That change didn't happen overnight. It was driven by ingenuity, investment, and the determination to overcome complex technical challenges. It was also about much more than simply generating electricity: It was about turning an untapped resource into long-term value for communities and industries. Today, Türkiye stands among the world's leading geothermal power producers, demonstrating the important role that renewable baseload energy can play in strengthening energy security. The most rewarding aspect of this journey for me? Watching the impossible become possible. We often talk about game-changing technologies. In geothermal, I've had the privilege of seeing several of them transform the industry firsthand. In the early days, carbonate-rich reservoirs created severe scaling challenges, quickly making wells unprofitable and requiring lengthy workovers to keep production flowing—until a better understanding of reservoir behavior and more effective scale inhibition practices changed that reality. I also remember when finding downhole pumps that could operate reliably at high temperatures and limited setting depths was a significant challenge. Today, modern electric submersible pump (ESP) systems can operate much deeper and withstand temperatures of up to 250°C. Drilling technology has evolved just as dramatically. We can now drill multiple directional wells from a single location, expanding reservoir access while reducing the surface footprint. Türkiyes geothermal journey demonstrates what can be achieved when natural potential meets supportive government policies, long-term vision, and technological innovation. It's a story of resilience, collaboration, and the courage to invest in solutions that may not always be visible on the surface. As SLB marks 100 years, geothermal gives me a different way to think about time. The heat we are learning to use has been beneath us for millions of years, while the technologies that make it accessible efficiently are improving dramatically. And I believe we’re just beginning a new chapter of even greater transformation. Around the world, vast geothermal resources remain untapped. By building on our achievements and scaling them globally, geothermal energy can become a cornerstone of a sustainable energy future. #SLB100 #OurCenturyOurStories #Innovation

Biggest Challenges Helium Suppliers Are Facing For helium suppliers, having product available is only part of the challenge. Storage capacity, transportation, logistics, and getting helium where it needs to go all influence how efficiently suppliers can operate. Bryan Kelley shares some of the challenges facing the helium market today and why the infrastructure behind the molecule matters. #Hydria #Helium #HeliumLogistics #GasTransportation #IndustrialGas

Three generations later, the equipment looks very different. Jack Kelley spent his career looking for ways to improve compressed gas transportation. His son Ken carried the business forward. His grandson Bryan entered the industry in 2006 and later became president of the family business. In 2023, that history entered its next chapter through Hydria. Today's Type IV composite systems are a long way from the steel tube trailers Jack worked with in 1961. But innovation doesn't happen by simply preserving what worked before. It happens by continuing to ask what could work better. More capacity. More efficient transportation. Fewer limitations between where helium is available and where it's needed. Continue the legacy of innovation with Hydria. Connect with our team to explore how our high-capacity Type IV gas transport solutions can help you move more helium per load. Learn more about our Helium solutions at : https://lnkd.in/gcGZhViF #Hydria #Helium #CompressedGas #GasTransportation #TypeIV

La mobilità aziendale richiede efficienza, flessibilità e soluzioni pensate per le esigenze della flotta. Con BYD ATTO 2 DM-i, la tecnologia Super Hybrid DM-i incontra una formula di Noleggio a Lungo Termine dedicata a flotte aziendali. Da 319€ al mese*, 48 mesi, 40.000 km e anticipo di 4.000€. Scopri le soluzioni BYD RENTING per la tua azienda e parla con un nostro specialista flotte.

Elettrificare la flotta significa guardare avanti. Con BYD SEALION 7, tecnologia elettrica, design e comfort entrano nella mobilità aziendale con una formula di Noleggio a Lungo Termine dedicata ad aziende. Da 549€ al mese*. Scopri BYD SEALION 7 e trova la soluzione BYD RENTING più adatta alla tua flotta.

Less waste. More efficiency. Denali helps busy restaurants simplify food recycling so teams can stay focused on service.

Your EPD, your DPP, your PPWR declaration and every customer questionnaire need the same product data. Yet most manufacturers still collect it from scratch each time, usually in spreadsheets and often more than once. Our upcoming webinar with Florian Fesch, Co-Founder & CTO at Emidat, shows how to break that cycle. We'll cover: → What a product data model looks like: identity, composition, production and supply chain → How to collect supplier data through structured requests instead of email chains → How one product record feeds your EPDs, DPPs and PPWR declarations → What AI agents can do once your product data is structured, shown live 📅 11 November 2026, 15:00–15:45 CET (in English) Whether you work in product, quality, sustainability or IT: if the same data requests keep landing on your desk, this one's for you. Bring your questions, we'll take them live.

Identify the origin and supplier evidence needed to support due diligence for products placed on the EU market.

Identify the products, supply chains and supplier information in scope before the 30 December 2026 application date.

- I forsøget på at blive uafhængig af USA og Mellemøsten vil EU nu fordoble elektrificeringen på kun 14 år. Men politiske og praktiske realiteter kan gøre målet urealistisk. Læs hele klimajournalist Christoffer Frendesens artikel og find flere i artikelserien om klima på andel.dk/klima. 🌍Klimakrisen har aldrig været større. Og man skulle tro, at det var alt, vi talte om. Men siden 2021 er mediernes klimadækning faldet 38%. Og det vi ikke læser og taler om, det stopper vi langsomt med at handle på. Derfor har vi givet vores annonceplads i landets største aviser til artikler om klimaet. 📣Det er svært at løse klimakrisen, hvis ikke vi taler om den.