LinkedIn video ad examples

Advice to young marketers: Understand what your organization actually values, not what's on the wall, what gets rewarded. That's the real culture, and it tells you where your effort will land. Then take agency. Not, "wait to be told" agency. The kind where you see the gap and move on it before someone assigns it to you.

𝘏𝘰𝘦 𝘱𝘢𝘬𝘬𝘦𝘯 𝘫𝘶𝘭𝘭𝘪𝘦 𝘥𝘪𝘦 𝘩𝘶𝘮𝘰𝘳𝘷𝘪𝘥𝘦𝘰'𝘴 𝘦𝘪𝘨𝘦𝘯𝘭𝘪𝘫𝘬 𝘢𝘢𝘯? Een vraag die klanten ons de laatste tijd wel vaak stellen. Dus hierbij een breakdown hoe we nu precies bij Crossing Zebra te werk gaan: 𝟭. 𝗗𝗼𝗲𝗹 𝗯𝗲𝗽𝗮𝗹𝗲𝗻 Het draait uiteindelijk om herkenning: je klant moet denken "die snappen precies waar ik mee zit." In ons geval lachen we met marketingclichés, niet met marketeers. Hoe specifieker de situatie voor je niche, hoe sterker dat gevoel van erkenning. En net dat maakt dat mensen blijven kijken. 𝟮. 𝗙𝗼𝗿𝗺𝗮𝘁 𝗸𝗶𝗲𝘇𝗲𝗻 Het format hangt samen met het type humor dat je wil brengen. Droge ironie, absurde sketches of satire vragen elk een andere vorm. Wij kozen voor een satirische mockumentary-reeks: gewaagd, maar het trekt net daardoor extra aandacht. Een vaste reeks is ook herkenbaar en efficiënter. Eens het format staat, vul je telkens een bestaand geraamte in in plaats van van nul te beginnen. 𝟯. 𝗥𝗼𝗹𝗹𝗲𝗻 𝗮𝗳𝗯𝗮𝗸𝗲𝗻𝗲𝗻 Humor ontstaat pas echt wanneer duidelijke karakters met elkaar botsen. Ik ben de naïeve wannabe marketeer, Glenn de brommige boomer en Alix de goedgelovige strever. Hoe scherper die rollen, hoe makkelijker de grappen vanzelf komen. 𝟰. 𝗕𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺 We brainstormen op vaste momenten, maar goede ideeën houden zich niet aan de agenda. Daarom gaat elke flard meteen in een lijst op Notion. 𝟱. 𝗦𝗰𝗿𝗶𝗽𝘁 𝘀𝗰𝗵𝗿𝗶𝗷𝘃𝗲𝗻 Eén keer per maand zitten we samen om de beste topics uit te werken tot volledige scripts, met een attributenlijst. Eén iemand regelt de productie. 𝟲. 𝗢𝗽𝗻𝗮𝗺𝗲 Verrassend genoeg vraagt dit het minste tijd. Voor onze laatste video zijn we hier 2u mee bezig geweest. Hoe meer afleveringen je doet, hoe beter het team op elkaar ingespeeld raakt. 𝟳. 𝗠𝗼𝗻𝘁𝗮𝗴𝗲 Alles aan elkaar knippen, de timing van de grappen juist krijgen, en muziek en ondertitels toevoegen. Voor onze laatste video is hier 3u tijd ingekropen.

On pensait avoir semé quelques indices discrètement…Visiblement, ils n’ont pas échappé à tout le monde. 👀 Même les créateurs de contenu commencent à se pencher sur le cas Anaïs 2027. Pourquoi une agence social media transforme-t-elle sa fondatrice en candidate ?Pourquoi reprendre les codes d’une campagne politique ? Et surtout : qu’est-ce que tout cela cherche vraiment à annoncer ? Entre stratégie de marque, personal branding et bataille pour l’attention, cette analyse soulève quelques pistes intéressantes. Certaines sont proches de la vérité. D’autres… un peu moins. 🤫 Et vous, quelle est votre théorie sur Anaïs 2027 ? #Anais2027 #DigitalPipelettes #SocialMedia #Communication

Humor is de sterkste tool om aandacht te trekken, maar het is voor mij geen doel op zich. Je wil met je bedrijf niet grappig zijn om de flauwe plezante uit te hangen. Aandacht via humor zet bijvoorbeeld de deur open als: • Je nieuwe collega’s wil aantrekken • Je wil groeien met meer klanten • Je bekend wil worden in een specifieke niche • Een nieuw product of dienst aanbiedt In al deze gevallen geldt de regel: humor zorgt voor aandacht, pas daarna staat je doelgroep open voor het aanbod dat erachter schuilt.

Majoritatea companiilor folosesc CRM-ul ca un simplu tool. Puține îl folosesc ca motor real de creștere. Află cum HubSpot poate susține: - generarea de leaduri calificate - lead nurturing care convertește - un pipeline predictibil - alinierea marketing–sales

Titan. Sleeping Giant. Algorithmic Disruptor. Untapped. Your brand is already one of these, and most B2B tech leaders don't yet know which. We scored 100+ B2B tech and telecoms brands against buyer memorability, AI recommendation. The gap between the two is bigger than you'd think. Where's your brand showing up?

We asked AI which B2B tech vendor to shortlist. It answered in seconds, with three names. Was yours one of them? If your messaging is fragmented, gated behind forms, or lost in the sea of sameness, the algorithms will simply leave you off the list, or worse, misrepresent your brand. 👉Book your AI Audit Discovery Call Today

Tu marca no necesita otro post que diga “estamos encantados de anunciar”, necesita que alguien quiera seguir leyendo. Hacemos comunicación. Pero sin el bla, bla, bla. Trabajamos para que las marcas empiecen a provocar conversaciones y aparecer en los LLMs. Estrategia, creatividad y PR. ¿Te atreves a comunicar diferente? [email protected]

Your buyers ask AI first. Does your brand make the answer? See where your brand appears, which competitors show up, and what to work on next with AthenaHQ. Book a demo.

Hur bygger man intern stolthet, stärker ett varumärke och samtidigt attraherar rätt talanger? Det var några av frågorna Alleima hade när de bad oss skapa en employer branding-kampanj med människorna i centrum. Med direkt tilltal till kameran, en dokumentär approach där felsägningar och mänskliga möten fick ta plats, och kortare format inspirerade av trender i sociala medier ville vi skapa något som kändes lika äkta som människorna vi mötte. Och utan Alleimas egna hjältar hade det förstås inte gått. Här möter vi Lotta – underhållsplanerare, strukturexpert och glädjespridare.

Körber had 12 brands and needed one clear story. See how Arketi helped unify the message and bring it to market.

Arketi developed a 12-month program to help Kenco improve awareness. 🤳 70+ earned media placements 📣 57+ million total audience reach 🏆 10+ awards and recognitions 📰 Placements in WSJ, Chief Executive, Inbound Logistics, Food Logistics See what it took; get your free case study!

If every campaign update means creating, exporting, and sending new creatives... You're probably spending more time on production than performance. Boozt decided to change that. See how Boozt streamlined campaign production.

Better performance starts with more opportunities to test. Instead of relying on a single creative, Virgin Voyages can launch multiple versions, learn faster, and optimize what works. That's how they achieved their highest-performing Black Friday ever.

The brands quietly winning on ROAS aren't where you think. Triple Whale's data across 755 shops puts AppLovin 40% ahead of leading social platforms. Book a 30-minute strategy call to see what that looks like for your brand.

NL De showroom is niet verdwenen. De weg ernaartoe is digitaal geworden. Voor Bram Van Schuylenbergh en astara - Van Mossel Automotive Group is Search Engine Advertising (SEA) daarom geen los kanaal. Het is waar lokale zichtbaarheid vandaag begint. Voor Hyundai, MG, Maxus, Suzuki en Isuzu bouwden we één Always-On Search-ecosysteem. Nationale strategie, gekoppeld aan lokale relevantie. Vijf merken. Verschillende regio's. Eén performant systeem. Geen campagnes die elkaar kannibaliseren. Geen verspild budget. Wel een structuur waarin merk, regio en budget elkaar versterken. Het resultaat? +20% conversies in één maand -18,5% kost per conversie +35% websiteklikken na het eerste kwartaal Maar performance begint niet bij Google Ads. Ze begint bij begrijpen hoe automotive vandaag verkoopt. Hoe klanten zoeken. Hoe dealers werken. En waar je lokaal het verschil maakt. Precies daar zit onze rol. Dank je wel voor het vertrouwen, Bram. 🤝 Benieuwd naar de volledige case? Link in de comments. 👇 FR Le showroom n'a pas disparu. Le chemin pour y arriver est devenu digital. Pour Bram Van Schuylenbergh et Astara - Van Mossel Automotive Group, le Search Engine Advertising (SEA) n'est donc pas un canal isolé. C'est là que commence aujourd'hui la visibilité locale. Pour Hyundai, MG, Maxus, Suzuki et Isuzu, nous avons construit un écosystème Search Always-On. Une stratégie nationale, reliée à la pertinence locale. Cinq marques. Plusieurs régions. Un seul système performant. Pas de campagnes qui se cannibalisent. Pas de budget gaspillé. Mais une structure où marque, région et budget se renforcent. Le résultat ? +20% de conversions en un mois -18,5% de coût par conversion +35% de clics vers le site après le premier trimestre Mais la performance ne commence pas avec Google Ads. Elle commence par comprendre comment l'automobile se vend aujourd'hui. Comment les clients cherchent. Comment les concessionnaires travaillent. Et où vous faites la différence au niveau local. C'est précisément là que nous intervenons. Merci pour ta confiance, Bram. 🤝 Envie de découvrir toute l'histoire ? Lien en commentaire. 👇

ARe You Updated? 📲 This week's update: Google AI Max. Our take? Skip it. It sounds like a shortcut, but it can strip away the control and precision your campaigns actually need. Stay tuned for more updates worth knowing (and some worth skipping) 👀

Daily vs. lifetime budget in Meta Ads Manager? We'd go lifetime every time 💰 It gives you control over how much is spent across a specific timeframe, so your budget goes exactly where you planned. Fewer surprises, better pacing 🎯

NEW PODCAST EPISODE: Why does AWS believe in letting customers try before they buy? Our latest episode of ‘All Colors vraagt door’ with Barbara Baeyens, Head of BeLux at Amazon Web Services (AWS), takes us behind the scenes of how AWS helps organisations turn technology into business value. Barbara leads the AWS business in Belgium and Luxembourg: strategy, people, customer relationships and growth. She gives us a glimpse of what it means to be responsible for a local market inside one of the world’s biggest technology companies. We discuss why POCs are such a powerful tool at AWS, building a local strategy inside a global company, the impact of local teams, the challenges of AI innovation and the uncertainty created by geopolitics. Listen to this episode: 🎙️ Apple Podcasts: https://lnkd.in/eNAhHQ92 🎙️ Pocket Casts: https://pca.st/xnb8lcks 🎙️ Spotify: https://lnkd.in/eteJ2H78 Who should we invite next on ‘All Colors vraagt door’? Barbara suggests Dirk Deroost from De Cronos Groep. We’d love to welcome him to our studio.

NEW PODCAST EPISODE: Why do some people thrive in the chaos of a startup? After years at companies like SentinelOne, Check Point Software, TrendAI and Inetum-Realdolmen, Christof Jacques chose a very different environment: a fast-growing cybersecurity startup. As Senior Sales Engineer at Horizon3.ai, he sits right at the intersection of technology and business. His job is not just explaining how a product works. It’s translating complex technical challenges into something customers can act on: what does this mean for the business? What risk does it reduce? What decision does it enable? In the latest episode of ‘All Colors vraagt door’, we talk about the lessons that come from experiencing both good and bad quarters, why the best technical solution is not always the right business decision, and why understanding the customer's reality matters more than having the perfect product. It’s a fascinating conversation about cybersecurity, startups and what it takes to grow without losing your agility. Listen to this episode: 🎙️ Apple Podcasts: https://lnkd.in/ewzZDXwR 🎙️ Pocket Casts: https://pca.st/daiv1o9e 🎙️ Spotify: https://lnkd.in/eaeaA4CW Who should we talk to next on All Colors vraagt door? Christof suggested Xavier Duyck and Frédéric Nakhlé. We'd love to welcome them to the studio.

Everyone wants to automate first. It's the fastest way to break your GTM with AI. You can't automate a process you've never run. Automation doesn't create judgment. It encodes it. If you haven't done the work by hand, there's nothing to encode. You're just scaling a guess, faster. So do it manually first. The unglamorous version. Research the accounts yourself. Write the messages yourself. Send them. Watch what lands, what gets ignored, where the real objection shows up, the moment a human quietly makes the right call. That messy phase is where you learn what "good" actually looks like. You can't automate good before you've seen it. Then automate the proven path. Now the system encodes real decisions, not assumptions. Every step has a reason behind it. And when it breaks, and it will, you'll know exactly why, because you ran it with your own hands first. We've killed plenty of automations that looked perfect on a whiteboard and fell apart the second they hit the real world. The ones we kept? We ran them manually first. Manual-first feels slow. It isn't. Automating a process you don't understand just gets you the wrong outcome faster, at scale, and buys you a quarter of untangling it. Earn the right to automate. Then let it fly.

SDRs spend 70% of their week on research, lists and follow-ups. That's not selling. Katie was built for that work so your team can finally close.

I am betting my entire company on this launch. Introducing Ami - the AI GTM agent. We’ve spent 3 years building it. 2.5M+ emails, 17k+ campaigns, 20k+ meetings booked, 1.2k customers served across 27 industries - all this data and more is what it took to create an AI agent that actually knows what good outbound looks like and LEARNS. AI SDR market overpromised and underdelivered. We automated lead search, personalization, sending, replies - but it didn’t work, because most buyers didn’t have the fundamentals in place - ICP, offer. They were shooting blind and AI was helping them do it faster. When AI SDR market players realized this - they pivoted to human+AI and moved upmarket to sell enterprise, where companies allegedly know the basics. I’ve always felt that this is an easy way out. The real opportunity for AI in sales is and always have been in SMB - companies, who can’t pay $100k+ for a consultant to “figure it out” for them. Replit and Lovable made starting a software company easy - Ami is meant to make distribution for these new companies equally easy. Give it your website and Ami: - will figure out your ICP, relevant signals and suggest GTM strategies, based on what we’ve seen work in the market; - once you approve - Ami launches a campaign for you and monitors it; - if something is not working - it will fix it or stop it; - if the campaign is performing - it will scale it and create lookalikes; - new event coming up - Ami will spot it for you and create an outreach campaign; - new deal closed - Ami will analyze it and find prospects, who look like the one that closed; - deliverability is dropping - it will replace the mailbox. In 3 months of beta-testing Ami brought in $697M of pipeline for our customers. An AI SDR that was promised - has finally arrived, so you can finally focus on the most exciting part of entrepreneurship - building. Try it at: https://lnkd.in/efkivEZb First 50 sign ups today are on me with a promo code: AMILAUNCHFREE Next 200 - get 50% off with a promo code: AMILAUNCH50

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