Babel | B Corp™

We’ve all seen the claims that sources like Wikipedia and Reddit are key for getting your brand cited in LLMs. But, we’ve also all seen the subsequent de-bunking of these claims. So what source should B2B brands really be focusing on? Well, LinkedIn has fast become the second most cited source across LLMs, and it’s already a well-established B2B platform to boot. And behind the scenes, algorithmic changes have aligned LinkedIn closer with LLM thinking too. So if executive profiling isn’t already top of your 2027 agenda, it needs to be. Unsure where to get started? Join our Lunch and Learn webinar on 'Executive LinkedIn in the era of AI' with our Head of B2B Marketing Ash Lockett. In this session, he’ll explore: 📈Why LinkedIn matters more than ever 🗣️How to nail your exec talk track 📊What to track to know if it’s working And more! Click the link to sign up 🔗 https://lnkd.in/dyfQfRAp/?utm_campaign=TraffictoLIExecWebinar&utm_source=linkedin&utm_medium=paid&utm_id=1228293003&hsa_acc=505951168&hsa_cam=1228293003&hsa_grp=895816543&hsa_ad=1577202063&hsa_net=linkedin&hsa_ver=3

AI has already influenced your buyer's shortlist, and you don't even know they exist yet. 94% of enterprise buyers now use AI to evaluate vendors. AI does the grunt work, but human bias still makes the final call, so 87% still choose a brand they already recognise. If you're not visible to both, you're already off the list. 👉Book your AI Audit Discovery Call Today

Some of the most famous brands in B2B tech are Sleeping Giants: trusted by people, but ignored by the algorithm when buyers ask ChatGPT, Gemini or Perplexity for a shortlist. Our Mental Av-AI-lability Index maps 100+ tech and telecoms brands on human recall and AI recommendation. Hint: brand fame is no longer enough to get you selected. Find out who's winning and who's lagging.

AI has already shaped your buyer's shortlist. Did you make the cut? 94% of enterprise buyers now use AI to evaluate vendors but human bias still makes the final call, with 87% choosing a brand they already recognise. You need to be visible to the algorithm and memorable to the human, or you're not in with a shot. 👉 See where you stand, book your AI Visibility Audit discovery call

We asked AI which B2B tech vendor to shortlist. It answered in seconds, with three names. Was yours one of them? If your messaging is fragmented, gated behind forms, or lost in the sea of sameness, the algorithms will simply leave you off the list, or worse, misrepresent your brand. 👉Book your AI Audit Discovery Call Today

Titan. Sleeping Giant. Algorithmic Disruptor. Untapped. Your brand is already one of these, and most B2B tech leaders don't yet know which. We scored 100+ B2B tech and telecoms brands against buyer memorability, AI recommendation. The gap between the two is bigger than you'd think. Where's your brand showing up?