LinkedIn video ad examples

Effective marketing starts with asking the right questions. Understanding who your audience is, what matters to them, and when to reach them can make all the difference. At 36, we turn audience behavioural signals into meaningful insights, helping businesses make smarter media decisions.

العميل مش دايمًا بيأجل عشان السعر أحيانًا هو بيأجل عشان التغيير نفسه بقى مخاطرة في الـB2B، دور الـMarketing إنه يقلل الـCost of Change ويخلي قرار الانتقال أوضح، أأمن، وأسهل. لو محتاج Checklist تقلل بيها مقاومة التغيير عند العميل، اكتب Change #B2B_Marketing #Strategic_Marketing #Business_Growth #Marketing_Strategy

في الـB2B، الإعلان مش بيقفل الصفقة هو بيخلي - اسمك مألوف - وخبرتك واضحة - واختيارك أقل مخاطرة وقت القرار لو كل الميزانية رايحة على “احجز Demo”… أنت غالبًا بتكلم أصغر جزء من السوق #B2B_Marketing #Strategic_Marketing #Business_Growth #Marketing_Strategy

Sometimes adblocking isn’t really about the ads. It’s about the experience that came before the block. As heard on Mastering AI, Dan Rua shares a great example of what happened with music fans—and what publishers can learn from it. #Adblock #DigitalPublishing

Respond.io es una plataforma de gestión de conversaciones con clientes para empresas B2C de mercado medio que generan ingresos a partir de conversaciones de alto volumen en WhatsApp, Instagram, TikTok, correo electrónico y llamadas.

A veces, gestionar una empresa se siente como intentar construir un castillo con piezas que simplemente no encajan. Las herramientas no se comunican, los procesos se complican y la estructura se vuelve inestable.

🎧𝐋𝐞 𝐩𝐫𝐞𝐦𝐢𝐞𝐫 𝐞́𝐩𝐢𝐬𝐨𝐝𝐞 𝐝’𝐀𝐫𝐛𝐢𝐭𝐫𝐚𝐠𝐞𝐬, 𝐥𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐪𝐮𝐢 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐥𝐞𝐬 𝐜𝐨𝐮𝐥𝐢𝐬𝐬𝐞𝐬 𝐝𝐞𝐬 𝐬𝐭𝐫𝐚𝐭𝐞́𝐠𝐢𝐞𝐬 𝐦𝐞́𝐝𝐢𝐚, 𝐞𝐬𝐭 𝐞𝐧 𝐥𝐢𝐠𝐧𝐞 ! 🚀 Pour cette grande première notre Directrice Marketing, Julie Kali, a eu le plaisir d’échanger avec Mickael Delinotte, Head of Media & Retail chez KFC France. Dans cet échange, Mickael revient sur le positionnement particulier de KFC, à la fois challenger sur le secteur de la restauration rapide et leader sur le segment du poulet frit en France, ainsi que sur la stratégie mise en place par l'enseigne pour se démarquer et gagner du terrain. 🔗 𝐔𝐧 𝐞́𝐜𝐡𝐚𝐧𝐠𝐞 𝐫𝐢𝐜𝐡𝐞, 𝐜𝐨𝐧𝐜𝐫𝐞𝐭 𝐞𝐭 𝐬𝐚𝐧𝐬 𝐝𝐞́𝐭𝐨𝐮𝐫 𝐚̀ 𝐝𝐞́𝐜𝐨𝐮𝐯𝐫𝐢𝐫 𝐝𝐞̀𝐬 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐭 𝐬𝐮𝐫 𝐥’𝐞𝐧𝐬𝐞𝐦𝐛𝐥𝐞 𝐝𝐞𝐬 𝐩𝐥𝐚𝐭𝐞𝐟𝐨𝐫𝐦𝐞𝐬 𝐝’𝐞́𝐜𝐨𝐮𝐭𝐞 !

🎧𝐋𝐞 𝐩𝐫𝐞𝐦𝐢𝐞𝐫 𝐞́𝐩𝐢𝐬𝐨𝐝𝐞 𝐝’𝐀𝐫𝐛𝐢𝐭𝐫𝐚𝐠𝐞𝐬, 𝐥𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐪𝐮𝐢 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐥𝐞𝐬 𝐜𝐨𝐮𝐥𝐢𝐬𝐬𝐞𝐬 𝐝𝐞𝐬 𝐬𝐭𝐫𝐚𝐭𝐞́𝐠𝐢𝐞𝐬 𝐦𝐞́𝐝𝐢𝐚, 𝐞𝐬𝐭 𝐞𝐧 𝐥𝐢𝐠𝐧𝐞 ! 🚀 Pour cette grande première notre Directrice Marketing, Julie Kali, a eu le plaisir d’échanger avec Mickael Delinotte, ex-Head of Media & Retail chez KFC France. Dans cet échange, Mickael revient sur le positionnement particulier de KFC, à la fois challenger sur le secteur de la restauration rapide et leader sur le segment du poulet frit en France, ainsi que sur la stratégie mise en place par l'enseigne pour se démarquer et gagner du terrain. 𝐀𝐮 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 𝐝𝐞 𝐜𝐞𝐭 𝐞́𝐩𝐢𝐬𝐨𝐝𝐞 : 👉 Comment construire une stratégie média performante lorsque l’on est challenger 👉 Comment faire les bons arbitrages dans la répartition de ses investissements média 👉 Les coulisses des campagnes KFC qui ont rencontré les plus gros succès 👉 La guerre des prix : un enjeu marketing majeur dans le secteur de la restauration rapide 👉 La place des tendances émergentes et virales dans la stratégie marketing et produit de KFC 𝐔𝐧 𝐞́𝐜𝐡𝐚𝐧𝐠𝐞 𝐫𝐢𝐜𝐡𝐞, 𝐜𝐨𝐧𝐜𝐫𝐞𝐭 𝐞𝐭 𝐬𝐚𝐧𝐬 𝐝𝐞́𝐭𝐨𝐮𝐫 𝐚̀ 𝐝𝐞́𝐜𝐨𝐮𝐯𝐫𝐢𝐫 𝐝𝐞̀𝐬 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐭 𝐬𝐮𝐫 𝐥’𝐞𝐧𝐬𝐞𝐦𝐛𝐥𝐞 𝐝𝐞𝐬 𝐩𝐥𝐚𝐭𝐞𝐟𝐨𝐫𝐦𝐞𝐬 𝐝’𝐞́𝐜𝐨𝐮𝐭𝐞.

With a lot of media hype around AI impacting jobs, it’s interesting to see that CMOs report they are hiring MORE because of AI, not less…. (Special note: every episode we choose a different object to clip our microphones to. This episode it was butter knives). 😃 I’ll drop a link to the full study in the comments section below. It’s definitely worth a read. Rob Garf Cordial Susanna Cole Dr. Janet Sherlock

Im tired of endless, white background product grids... Dont get me wrong, theyre perfect if you know what you want. But around 83% of shoppers dont. So, how can a retailer make better landing pages for those 83%? Danish electronics retailer Elgiganten’s 30-year birthday sale landing page is a white grid with 25 total pages. And thats okay - if everyone landing there knows what theyre looking for. If not? It could be beneficial to create a curated, more inspiring landing page. Heres how in 2 minutes:

(not) hot take: everyone should be optimistic and fail forward I have learned the most when I have failed No one wants or likes to fail But hating losing and learning through failure is not the same as being pessimistic In fact, optimism and a glass half full mentality are the key to success It is what allows people to fail forward and learn from it In the comments, tell me what you use to fuel your optimism

Capture. Validate. Convert. Measure. See how automotive marketing teams turn every lead into tracked vehicle sales.

Performance marketing can drive quick sales, but relying on it alone will not secure long-term company growth. This is especially true as the pressure to lower prices from global e-commerce giants continues to intensify. Our CEO Andrej Mitas sat down with Michal Kral on the Eshopový kráľ podcast to discuss how to break out of this cycle. A strong brand is a tangible business asset that protects your margins and reduces dependence on paid advertising platforms. The conversation explores exactly how to build one. Andrej explains the role of community and trust, identifies the right moment to consider rebranding, and addresses the rising impact of artificial intelligence. AI is fundamentally changing the way brands must build their mental and digital availability. Customer decisions depend on much more than the lowest price tag. Listen to the full episode to learn how to build a competitive advantage that your competitors cannot easily copy. 📽️ Watch the full episode: https://lnkd.in/dtr4Cain 🎧 Listen to the full episode: https://lnkd.in/eNv5YKsV #GaltonBrands #BrandingAgency #BrandBuilding #Ecommerce #EshopovyKral #Podcast #Rebranding

Da 27 anni, connettiamo i brand al mondo. Cultura dopo cultura. Piattaforma dopo piattaforma. Secondo dopo secondo. Oggi abbiamo un nome che dice tutto. Benvenuti in 87seconds. Connettiamo il tuo brand al mondo. Ora. Visita il nostro sito web : www.87seconds-group.com

A premium property development needs a brand that communicates its value before the first question about price. Karpatská Trenčín brings together high-quality living, a peaceful setting by the Váh River, panoramic views of Trenčín Castle and the Považský Inovec mountains, the city centre within walking distance, a nearby golf course and modern smart solutions. The common thread connecting these benefits is the balance between an active urban lifestyle and the calm of nature. We captured it in the brand idea “City pace, peaceful place.” This balance was translated into the visual identity through rhythm, geometry and the use of space. Its central symbol is the letter K, formed by fine vertical lines that bring structure and order to the identity. Emerald green, mineral beige and anthracite reinforce the development’s premium character and give it a timeless, elegant feel. The brand idea and visual identity became a shared foundation for the website and online campaign, supported by media planning and targeted PR communication. Every interaction with the development therefore builds the same understanding of its character and value. The result is a consistent brand that helps prospective buyers understand and experience the premium value of Karpatská Trenčín before they begin comparing prices. How can the benefits of a property development be transformed into a brand that strengthens its value and supports sales? Link to full case study in comments 👇

For 27 years, we've been connecting brands to the world. Culture after culture. Platform after platform. Second after second. Today, we have a name that says it all. Welcome to 87seconds. We connect your brand to the world. Now.

Go and split your conversion rate by device. If the gap bothers you, Craig Smith has an explanation. Buy something from your own store on your phone. One hand, standing up. Congratulations, you’ve just met your average customer. Whatever annoyed you in those ninety seconds is what Craig Smith is spending an hour on. He’s been optimizing retail stores for twenty years and puts the gap between mobile and desktop at about half. What’s in it: → Why the gap exists. Thumb reach, load times, form friction, payment options. → A framework for hypotheses that are genuinely mobile-specific, rather than desktop ideas on a smaller screen. → Why blended conversion rate hides the problem instead of showing it. → An OuterBox case study on reworking checkout flow, auto-fills and one-click payments for mobile traffic. → Live Q&A. Craig’s Chief Strategy Officer at OuterBox and teaches web optimization at Harvard and NYU. 21 October, 1:00 PM EDT / 7:00 PM CEST Register today: https://lnkd.in/djt_Z7sS

37% of consumers are now starting their searches on AI tools instead of Google. That number has doubled in less than a year. When someone asks ChatGPT or Claude to recommend a business like yours, what determines whether you're the answer they get? It comes down to three signals: accurate business listings across the web, a steady stream of recent reviews, and content on your website that AI can actually read and cite. Shannon and Krystal break down exactly what it takes to be recommended by AI — not just found — in the latest episode of Digital Marketing ROWhy?. Here's the full conversation: https://lnkd.in/gbpeYjDG

Být jednička na Googlu už dnes nestačí. Pokud AI modely jako ChatGPT, Perplexity nebo AI Overviews váš web neznají, pro nové zákazníky prostě neexistujete. V Effectixu dokážeme zjistit, jestli k vašemu webu mají LLM modely přístup, a upravíme obsah tak, aby příště doporučily právě vás. ⚡ Chcete komplexní analýzu viditelnosti v AI zdarma? Ozvěte se nám.

Chris Clark, Founder and CEO of Toss & Spin, on how SMS automation handles the questions so his team doesn't have to ✅

Hvornår tænker jeres kunder på jer? 🧭 Ikke når de ser en annonce, men når behovet opstår: en sulten aften, en tom kalender, en vaskemaskine, der pludselig går i stykker. Den slags situationer kalder vi category entry points. De er de døre, som kunderne træder ind i en kategori igennem, og jo flere af dem jeres brand er koblet til, jo oftere bliver det valgt. Udfyld formularen, så finder vi sammen ud af, hvilke category entry points der har størst potentiale for jeres brand, og hvordan I kommer videre derfra.

Hvad hvis din AI ikke bare skrev e-mailen, men også sendte den? ✉️ Det er forskellen på en chatbot og agentic AI. Chatbotten giver dig et svar, som du selv skal gøre noget ved. Agentic AI har adgang til jeres værktøjer og kan selv handle, fx booke mødet, opdatere jeres CRM eller svare kunden. Spørgsmålet er, hvor det giver mest mening hos jer. Vi finder det sammen med afsæt i jeres opgaver, jeres værktøjer og der, hvor I står i dag. Udfyld formularen, så tager vi snakken videre om jeres muligheder.

Should you focus on exclusivity, or on broad recognition? For luxury brands, this isn’t just a theoretical question. It’s a choice they revisit every season. Milan-based Giulia De Rosi leads global media at Pomellato, the jewelry brand. During the Camphouse Carpool at Cannes Lions, Jean-Daniel Germain asked her if she prefers focusing on exclusive, small-scale events or reaching a wider audience. Her answer was honest. Both, and it's a constant debate. "We do some niche activities, but then we are surprised that maybe some people don't know Pomellato has to be big. But we are also not Cartier." That last point sums up the challenge. If you’re not the biggest name, staying niche makes you desirable, but it may mean fewer people know you. Reaching a wider audience builds fame, but it can take resources away from your loyal fans. Pomellato’s solution is to let the calendar guide them. They focus on niche activities at certain times of the year and go broad when it makes sense, like the exhibition that filled Paris with Pomellato while we were in Cannes. And as she said with a smile, sometimes it just depends on what the boss wants. Giulia also shares her experience moving from ten years at Dentsu to working on the brand side, managing markets from the Americas to Asia, and explains why she thinks luxury is "the long tail of AI." Listen to the full episode on Spotify, link in comments below 👇🏽 #CarpoolSeries #Cannes2026 #MediaOps #MediaPlanning

These days, everyone's talking about making an impact. But if your job is developing innovations that save thousands of lives worldwide, you're truly making the world a better place. That's why we love medtech. And that's why we've spent ten years creating campaigns for the organizations behind some of the most amazing medical technology out there. So we know our way around this complex market. We know what goes on in an HCP's mind, and what it takes to pull off a global product launch or congress communication that really works. You'll see it in our portfolio, full of diverse campaigns for national and international medtech companies. Made with love, energy and craftsmanship by a dedicated core team of medtech specialists. Learn more about how Emotion can help and request our portfolio.