LinkedIn video ad examples

Strategic procrastination can be a superpower in business. Use it when things are ‘interesting’, but the timing is off. It avoids splitting focus and keeps you away from the new shiny object. However this is not an appropriate strategy for AI. Like every major technological shift, correct utilisation and proper adoption is lagging behind within the vast majority of businesses. So for now, it’s only as valuable as the way it’s applied. Too often it gets used for surface-level tasks: automating comments or pumping out generic content. The real opportunity as a starting point is to use it to help leaders make better decisions. AI should be the tool that bridges the gap between insight and action. The clip below is from 12 months ago (when we still had multiple brands and worked in eCommerce) so it feels a little dated, although some things we speak of remain true in how we both still think about proper adoption and true utility. These are the simple 3 phases I believe every B2B legacy business should follow in integrating AI into their business; → Verification Layer → Context Layer → Agentic Layer Feel free to reach out if you’re trying to integrate AI into your B2B legacy organisation today and looking for the best starting point, I’d be happy to walk you through those three phases in greater detail.

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At CPC Healthcare Communications, growing a mustache is just the beginning. This #Movember, we're proud to stand with advocates across the globe to spark conversations that matter around: 🧠 Mental health 🗣️ Suicide prevention 🩺 Prostate cancer ⚪ Testicular cancer As a Canadian agency with deep roots in healthcare advertising, we believe real impact starts with people who care—at work and beyond. So, here’s to the Mos, the Bros, and the conversations that save lives. Let’s change the face of men’s health—together. #MensHealth #GrowAMoSaveABro #ProstateCancerAwareness #TesticularCancerAwareness #MoYourOwnWay #CPCHealthcare #DownToEarthDownToBusiness

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Acorns nailed this brief. Their goal here was to connect with parents on Instagram in a highly authentic way... right in the thick of back-to-school seaso (when routines are being reset etc.). With Cohley, they generated content that felt like real life (not an ad) and shows how Acorns helps parents build healthy money habits with their kids. It's a great example of how creator content does so much more than just drive clicks...It makes a brand's message feel personal and relevant.

The truth is voters don't care about linear versus streaming. They don't care about media plans and definitions. There is no reward for a media plan that just checks off boxes. It's our job as buyers to leverage the consumption habit data of our audiences to understand where they are reachable. Only then will you have media plans that maximize your budget and drive reach. Dive deeper into a great discussion between our CEO Chauncey Southworth and Mike Hahn, President of Digital at Frontline Strategies https://lnkd.in/engx8Hz5

Good creative doesn’t just look good — it drives growth. That’s what Mihan Aromatics proved when they started using Cuttable to generate new on-brand video ads for Meta. In their words: “It's like giving your assets steroids" Cuttable builds ads in minutes, powered by AI and real advertising strategy — so your next winning idea is always just a click away. Your ads are ready.

Yeah this ad looks out of place here, that’s kind of the point. This ad was built for Instagram. Like it was made in Instagram. The kind that stops people mid-scroll and actually performs. Cuttable makes ads like this - fast, platform native and powered by real ad strategy. In fact we make you 20 just like this, in the voice of your audience in 5 minutes. Agency-level creative, in minutes. Even if it doesn't look like it. Because the best ads don’t always look like ads.

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Cognitiv’s deep learning uncovers those hidden audiences. The ones quietly converting, engaging, and driving incremental lift. 📈

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The best content doesn’t feel like an ad. Champs Sports does an awesome job of prompting creators to create content that's highly authentic and relatable. Their hook in this video? A simple, “Get ready with me.” In this campaign, creators showed how CSG Active fits into their real lives — unfiltered, unpolished, and actually relatable. The goal wasn’t to sell. It was to show how CSG delivers on what matters: look, comfort, and value. And naturally it resonated beautifully with their target audience. Speaking of selling, fortunately I don't have to sell the value of UGC anymore. When content integrates naturally into someone's feed, people tend to pay attention. S/O to our friends Tyler Dalzell and Marisa Rivera at Champs for guiding the campaign.

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The political advertising market, especially streaming and digital video altogether, has seen rapid growth over the last decade! Strategy on how to deploy video as dollars has changed dramatically as well. Here is what we see for 2026: - Streaming TV (CTV) is pulling budgets back to the big screen — the highest share since 2016. - Social video is staging a comeback, fueled by more viewable ad formats like Reels and Shorts. - Digital video overall will grow 10% from the 2024 cycle, even as total spend dips 1%. 👉 Dive into the full breakdown of the $11.2B political video ad market here: https://lnkd.in/e7jstWAp And thanks again to Frontline Strategies and Mike Hahn for the great conversation: https://lnkd.in/engx8Hz5

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This year, Astellas Pharma Canada marked 30 years of impact within the Canadian transplant community. 💙 We were excited to help celebrate this milestone and bring this story to life through a series of videos sharing stories and insights from leaders who are shaping the future of transplant care. You can watch the full series on the Astellas Transplant Canada YouTube channel: https://lnkd.in/eAFh-wPe Interested in learning more about our work with Astellas? Visit our website at the link below. ⬇️ https://lnkd.in/enhRwhGA

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