LinkedIn video ad examples

En ful annons slår fortfarande en snygg annons i nästan alla case. Anledningen är ganska enkel. Eftersom paid social till stor del verkar på samma mekanismer som organiskt innehåll är det väldigt svårt att distribuera din annons om du inte först får människor att stanna upp och titta. En fulare annons känns mer äkta och genuint. Det liknar det organiska flöde som användarna är där för att följa (det är faktiskt inte annonserna de är ute efter). Problemet med en för producerad annons är ofta att hur bra budskapet än är finns risken att du aldrig får fram det då användaren scrollar vidare på ren intuition direkt när något ser reklamigt och proddat ut. När du väl fått in användaren i din din funnel (På främst Meta eller TikTok) är det däremot väldigt bra att ha en bredd! Producerat och oproducerat. Då har användaren redan ett intresse för din produkt eller varumärke och kan tänka sig att veta mer!

DCO for DOOH isn't new. DCO that doesn't make you sacrifice your creative is. See what Dynamic 3D DOOH looks like.

Bespoke 3D creative. Dynamic copy and creative elements that respond to location, weather, and environment.

A RevOps team once ran a sneaky experiment on their lead scoring model. They pulled a batch of contacts from their database and assigned them lead scores using a random number generator. Then they mixed those randomly-scored leads in with the ones scored by their actual, carefully-built points-based system – and passed both batches over to sales. The result? No difference in close rate. None. Their "sophisticated" scoring model was performing exactly as well as a coin flip. This is a story Dale W. Harrison told on the B2B Effectiveness series – Evidence-Based Marketing Ideas for B2B Practitioners, and it's one of the cleanest illustrations we've come across of why so many MQL scoring models don't actually predict anything. The problem was never the M or the L in MQL. It's the Q – what actually makes a lead "qualified." Check out the full episode here.

Liam Moroney spent six years selling cameras before he ever got into B2B marketing. And what he learned on the shop floor is the same thing most B2B lead scoring gets wrong today. There's always a group of people who show up every single week to play with the gear and never, ever buy it. Ask anyone who's worked a specialty electronics or hobby store – they'll tell you exactly who these people are. There's also a group who only ever ask about price. Turns out that's not a buying signal either – they already know they're getting it cheaper from the big box store down the road. Fast forward 15 years, and Liam's looking at his own company's lead scoring dashboard, staring at accounts who'd read 500 blog posts and never come close to buying. Same pattern. He just hadn't connected the dots yet. Dale W. Harrison calls this out directly: people who engage constantly with your content can be functionally indistinguishable from people who are actually ready to buy. He calls the never-buying group "click monkeys" – and no scoring model, however sophisticated, can tell them apart from a real prospect using digital signals alone. Dale and Liam unpack this in Episode 3 of B2B Effectiveness: Evidence-Based Marketing Ideas for B2B Practitioners. Watch the full episode here.

30 years working with CPG teams teaches you things you can't get from a pitch deck. You learn how large organizations are structured and make decisions. Most importantly, you learn why storytelling is more than a "nice to have" it's the thing that connects a shopper to your product. Our CEO and founder, Chris del Rey, talks about what's changed in those 30 years and what hasn't. See how that shows up in our work. Visit genesisx.com

Is your sales team set up to sell everything you've got, or are they stuck working around gaps in the inventory and creative behind them? Alex Gold, Chief Digital Officer at GenesisX, has seen this play out across dozens of RMNs. The deals that close fast aren't the ones with the best sellers, they're the ones where sellers aren't waiting on someone else to catch up. Scale changes what "closing faster" actually requires. Can your suppliers participate at the pace your sellers need them to? Is unused inventory sitting there because nobody's equipped to fill it and not because nobody wants to buy it? The teams pulling ahead aren't working harder. They're working with tools built to remove that gap entirely. Hear how Alex breaks it down: genesisx.com

Right person ✅ Wrong moment ❌ Missed opportunity 🚫 For years, advertising has focused on getting better at finding the right person. But people aren’t static. What we’re interested in, engaged with, and open to changes constantly. So we built our approach around something more dynamic: Mindset. Our Mindset Graph™ uses AI to understand the signals shaping receptivity in the moment, acting when relevance and performance potential align. Because reaching someone isn’t enough. The moment has to be right, too. That’s the thinking behind GumGum, The Mindset Company™.

Als je dag van vandaag geen boek hebt geschreven tel je niet meer mee. Als Thought Leader moest ik hier dan wel dringend verandering in brengen. 🙃 Mijn verhaal is binnenkort verkrijgbaar in de boekhandel of comment TAUGHT LEADER en pre-order now !

Une bonne candidate écoute le peuple 🫡 Alors la team Pipelettes est descendue sur le terrain avec une mission : savoir ce que les Bordelais veulent VRAIMENT sur les réseaux sociaux ➡️ temps d’écran, marques, créateurs, pubs… On a posé les questions qui comptent. Et fouillé dans quelques téléphones au passage 👀 Parce qu’avant de vouloir changer les réseaux sociaux, autant commencer par écouter ceux qui les scrollent. La parole est au peuple ! 🎤

91% van je doelgroep kiest liever voor een merk dat inzet op humor. Je merk wordt 3 keer sneller herkend en het engagement en aantal conversies stijgt met 47%. Humor is dus absoluut een must als je graag merkvoorkeur opbouwt op langere termijn en ja zeker ook in B2B.

Hé marketeer… alsjeblieft, een aardiggeitje. Voor als je het hele jaar zichtbaar wilt zijn, maar content maken er steeds bij inschiet. Weer een losse post. Snel een foto regelen. En volgende week begint het opnieuw. Hoe bouw je zo aan een herkenbaar merk? Met Het Geitenplan ontdek je hoe je met vier slimme opnamedagen content voor een heel jaar kunt maken: • Breng een duidelijke lijn aan in je boodschap en content. • Haal meerdere foto’s en video’s uit één opnamedag. • Verspreid je content slim voor consistente zichtbaarheid. Meer rust in je planning. Een herkenbaar verhaal op social media. Je krijgt het plan gratis en voor niets, omdat we graag willen dat je go Goat leert kennen. Om eerst zelf mee aan de slag te gaan. Kun je vervolgens wat hulp gebruiken? Dan staan we graag op je shortlist. Let’s go Goat

8.2% vs 80% sold rate — which odds do you want for your brand? 🤔 There’s a clear winner here because when Jerry Reynolds talks, people listen and take action. 🗣️👂 CarPro isn’t an algorithm. It’s the most trusted voice in automotive, delivering your brand to 4.3M+ qualified auto buyers, sellers, and collectors across 183 stations nationwide. 🚗📻 The numbers don’t lie. Let’s put that 80% CarPro sold rate to work for your brand! ✅🙌 https://lnkd.in/eqjH_G8A

Jess Carr, Senior Paid Acquisition Manager at Bitly, is focused on knowing which campaign actually drove what sale. Bitly's 2026 Marketing Visibility Report showed her she's not the only one chasing that answer. Her takeaway was to stop digging data across six different tools and bring it all into Bitly instead. Now, every link and QR code scan lives in one place, so Jess can trace each sale straight back to the campaign that drove it.

Une information confidentielle vient malheureusement de fuiter au sein de l’agence 👀 Les Pipelettes prépareraient quelque chose pour BIIIIIP. Un programme serait déjà prêt. Des affiches auraient été imprimées. Et un meeting serait même prévu pour BIIIIIP 🤫 Pour le reste, nos sources refusent de s’exprimer. Rendez-vous très bientôt pour BIIIIIP 🔎

Big podcast download numbers can still mean zero target accounts listening. CoHost shows you the four data points that actually matter in B2B podcasting: the companies, industries, job functions, and seniority of your listeners. Know if buyers are tuning in, build content for the audience you really have, and walk into leadership meetings with proof instead of play counts.

10 dealers die om beelden vragen is vervelend. 100 dealers die elk de juiste beelden, merken en formaten nodig hebben? Dan heb je geen mappenprobleem meer. Dan heb je een workflowprobleem. All Sport verdeelt merken als Speedo, Nike, Jordan en Dakine. Maar achter de schermen kostte het beheren en verdelen van duizenden assets steeds meer tijd. Vandaag krijgt iedere dealer gepersonaliseerde toegang tot precies de content die voor hem relevant is. Speedo-dealer? Dan zie je Speedo. Simpel voor de dealer. Veel minder handwerk voor marketing. 👉 Bekijk hoe All Sport het organiseerde.

Rex is back, and he's not going anywhere. 🦖 Meet ACM Insurance's newest (oldest?) brand asset. He's officially more than a campaign character, and that's a story we're proud to keep writing.

Health has shifted from a state to an obligation. Track your steps, your sleep, your stress. Fall behind? Well, apparently, that's on you. What if CM, as a health brand, could take that pressure away instead of adding to it? Not by telling people how to live better, but by making sure they feel supported enough to just... live. That insight became a brand platform. And a line that works equally well on a festival poster as beneath a letter about palliative care: Feel free to live. 👉 https://lnkd.in/ev956FGN

You worked hard to build your brand. Don't let AI make up the narrative. Bluefish helps brands understand and improve how they're represented by AI.

AI can generate content. It can’t generate conviction. For SaaS brands, the next advantage will not come from sounding like everyone else, faster. It will come from sharper positioning, stronger identity and a brand personality your audience can actually recognise. Dodgems and Floss helps SaaS teams find the brave, human edge that makes them stand out.

Anthropic's Claude models, Opus 5, Sonnet 5 and Haiku 4.5, are now live with in country inferencing on #AmazonBedrock in India. Combined with OpenAI's GPT-5.6 Terra and Luna, which have been running locally since mid August, two of the worlds most advanced #AI model families now offer full in-country #data processing on a single #platform - Amazon Bedrock. Jasjeet Singh Praveen Sridhar Pankaj Gupta Kiran J. sriram santhanam Amit Anshu Saurov Sarkar Harpreet Sachdeva Satinder Singh Mukund R Pandey Abhinav Banerjee Biswajit Das #AWS #AI #Anthropic #OpenAI

43% of Australian 🇦🇺 shoppers say Amazon is their favourite place to shop online.* That's a big opportunity for sellers. But more shoppers also means more keywords, more products and more daily decisions. When we built Autopilot, the goal was simple: you set a daily budget, and it finds high-potential keywords and adjusts your bids for you. It relearns from your data daily, so you can spend less time managing Sponsored Products campaigns and more time on your business. 👇 Autopilot is free for Australian advertisers until 31 Dec 2026 → https://lnkd.in/ef_xPVcM Amazon Ads #AD *Source: Amazon Ads E-Commerce Shopping Survey with GWI. Fielded Q2 2026. Data reflects Australia shoppers who visited Amazon, Temu, or eBay in the past month. N=669

How do you learn our investment thesis well enough to actually target the right companies? Most vendors send you a form, hand it to a list builder, and hope for the best. The result is what a lot of buyers have experienced: conversations with companies that have nothing to do with their criteria. Our process is different. Before any list is built or any message is written, we run a full onboarding call that goes deep on your thesis: what disqualifies a business immediately, what revenue proxies to use when EBITDA isn't visible, what ownership structures or geographies to exclude. Then we apply a detailed internal questionnaire at the list building stage so every company we reach out to is already filtered against your criteria before the first email goes out.