Zitcha ads

We built ZITCHAi because retail media needs to get easier to run and easier to buy. Anyone operating across in-store, off-site, apps and websites knows how much work sits behind every campaign. That work costs money. It also limits how many brands a network can support. So we’re going after both. An 80% reduction in campaign delivery, reporting and optimization time is our target. And self-serve that’s simple enough for someone who doesn’t live and breathe marketing. Because plenty of suppliers have a budget and a product to sell, but need help turning that into a plan. Then there’s the data. Current retailer data powering QBRs, joint business plans and better campaign decisions. Bringing merchandising, marketing and retail media together in one place. The technology is moving fast. Our job is to get to the pointy end and help retailers move with it at their own pace. If you’re ready to scale beyond managed service, come and see what we’re building. Just ask ZITCHAi. Zitcha zitcha.com

I’ve spent years in rooms with retailers and brands, and the conversation around retail media usually comes back to two things: how do we make it easier to run, and how do we make it deliver more value? Those two questions are at the heart of why we built ZITCHAi https://lnkd.in/gS3-GxgT

As we build into 2026, I am sharing with you my perspective of the year that was 2025 with a filter on where we are currently within the Australian market in terms of Retail Media that was published by AdNews Australia prior to the break. The key themes: 🔌 Retail media isn’t a plug-and-play revenue stream — most retailers underestimated the internal business transformation required to build and scale a functioning Retail Media Network (RMN). 📊 While retail media revenues have boomed (Australia’s RMN market ~$2bn+ and growing), top-line numbers alone aren’t enough — the real focus in 2026 will shift to margin and profitability, not just revenue. 💸 Smart retailers are recognising RMNs as high-margin profit engines that should be run more like a core business than a marketing channel, with finance leadership increasingly involved. 👥 Expect more strategic hiring and expertise imported from more mature markets such as the US as Australian retailers refine their RMN operating models and avoid early missteps You can read the full article here: https://lnkd.in/grfGnTY2 #retailmedia #retailmediaAPAC #yearinreview

Retail media revenue gets all the attention. Margin usually shows up later. That’s a mistake. For retailers considering retail media, the temptation is to focus on launch velocity and top-line potential. The harder question is what the business looks like in years two and three. Not all retail media revenue behaves the same. Some products scale efficiently. Others add cost as fast as they add dollars. The difference is whether the network is designed as a profit engine from day one, or treated like an ad business bolted onto retail. The next phase of retail media won’t be defined by who launches fastest. It’ll be defined by who protects margin while delivering results for brands. For a deeper take on why margin will shape the future of retail media, read more in this fantastic piece from our CEO and co-founder, Troy Townsend. https://lnkd.in/gEuT8zFi

A unified Retail Media Platform removes the need for multiple systems, manual workflows, and custom patches. Retailers get a single source of truth for planning, activation, and reporting - making it easier to scale without increasing complexity.

Every month you wait to launch retail media, you leave high-margin revenue untouched. Retailers already own the value - they just need a way to activate it quickly.