02Agencies · sales

Find who’s spending. And who isn’t.

Build a prospect list from ad activity. Filter the library by industry, country and buyer persona, then keep the companies already running LinkedIn ads, or the ones with none recorded.

Ad presence
With ads or none recorded
Filters
Industry, country, persona
Also
Size, format, impressions

Who it’s for

Agency new-business teams, SDRs and AEs who sell ad services, creative, ABM or marketing software, and need to know who already buys ads and who doesn’t yet.

The problem

Ad libraries start from a company name. You can’t ask them which cybersecurity companies in Germany don’t advertise on LinkedIn. So prospect lists get built by hand, one search at a time.

How to do it in adsrunning

  1. Open Companies

    In the app, Companies lists every advertiser in the library, with its LinkedIn ad counts.

  2. Narrow the market

    Add filters: LinkedIn industry or AI sector, country, employee count, business model, target market (B2B, B2C, B2B2C) and buyer persona, from developers and IT to marketers, sales and finance.

  3. Pick a side

    Set ad presence to With ads for companies with recorded LinkedIn ad history, or No recorded ads for companies we checked and found none.

  4. Qualify the advertisers

    Add a minimum ad count, minimum reported impressions, an ad format or person-led ads to find the most active ones.

  5. Open each company

    See its formats, top countries and network activity before you reach out.

Companies · filters
Industry        Software Development
Country         Germany
Buyer persona   Marketers
Ad presence     No recorded ads
Plays

Five lists worth building

  1. “Your rivals are on LinkedIn. You aren’t.”

    Filter a sector for No recorded ads, then name two advertisers from the same sector in your first email. Each company page lists who else advertises like it.

  2. The thought leader pitch

    With ads plus No person-led ads observed finds advertisers with no sponsored employee or founder posts in the last year.

  3. The video gap

    Pick advertisers in a sector and check their format mix. Companies running only image ads are leads for video work.

  4. Persona match

    Selling to marketers? Buyer persona Marketers with ad presence With ads gives companies that sell to marketers and have LinkedIn ad history.

  5. Wait for the first ad

    Add non-advertisers to your watchlist of 50. When one starts running LinkedIn ads, it shows up in your feed.

What it uses

Pricing →

Questions

Does “No recorded ads” mean they never advertise?

It means we hold no LinkedIn ad history for the company, and a check within the last 15 days found none.

Do you show ad spend?

No. You get ad counts, formats, run dates and, where LinkedIn publishes them, impression ranges and targeting.

Can I filter by where ads are targeted?

Yes. Target location and target language select ads by their own targeting, which can differ from the company’s headquarters country.

Use cases

Same library, other jobs

All use cases →