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MORE.... The measure of success that has come to define business and the economy. If we could just generate more profit, grow more quickly, ship more products. Then everything would be ok. Sounds like the ideal antidote to all of our issues, right? In the fragile world we live in, one on the brink of climate collapse, polarised, and pretty systemically unfair. One where an artist can't perform on a global stage because of their views (Yes, Ed we see you!) 👀 If there's one thing the past decade of working decade in the growth and impact space has taught me, it's that we are required to ask better questions of ourselves and others if we have a chance of nudging civilisation in a more fair, just, and sustainable direction. When i set out on this path 10 years ago, words like extraction, and regeneration were on the edges, but more and more I am witnessing institutions and individuals alike treat these as mainstream business priorities. I believe that policy will begin to shift, but it will be slow and painful. And so the area that I am most excited about it, is ensuring that founders, teams, marketers, practitioners (the people building things in the world right now), have the tools, guidance, and community they need to ask the right questions and build better, healthier, businesses that are designed for the greater good, not just an individuals private gain. Questions like "how much growth is enough?" And "what does this growth cost?" And "Who is negatively impacted by this growth?" I had fun in this skit playing "The Extractivist". The leader of Zebra Growth's shadow self, "Unicorn Growth". An agency that supports organisations to grow at all costs, regardless of the negative consequences. Watching it back, I recognised more of myself in the character than I wanted to. Six years into building Zebra Growth, we're still challenging ourselves we can walk the talk, and unlearning on the path. We're mid-way through rewriting our ownership structure so no one, us included, can ever hold majority control. We've doubled down on education and partnerships, and other ways of scaling that allow us to grow our impact, without necessarily scaling our revenue as fast. We also started to double down on accountability systems that we are embedding in our organisation, from new policies to external audits. These are the tough questions that we believe businesses need to ask themselves, and with that we believe that they can become incredible stewards of change over the next decade. All of this to say that.... We've just launched a new course on Regenerative Growth. A self-paced and community guided (un)learning experience centered around healthy organisational growth. You can learn more about the course in the comments below. If you have been wrestling with these tough questions and haven't quite known the first step to take, then i'd encourage you to sign up, or reach out for a chat. Video Featuring: Anton Winters 🦓 Zac Schaap Josie Adams

For the past six years, my team and I at Zebra Growth have been supporting social and mission driven organisations grow through branding, marketing, communications and sales systems design and set up. And in that time, we’ve learned a lot about growth. More specifically, we started to become clearer on what healthy growth can look like for organisations who want to reimagine a post-growth economy. What it asks of people... What it makes possible... But honestly, it hasn’t always been easy. 🌱 While supporting others to grow and scale more ethically, we’ve also had to move through our own growing pains as a company, and were in positions where the support we were providing just didnt land or started to feel uncomfortable as it started to drift away from our core (some would say radical) beliefs. We’ve felt the tension of holding two realities at once: the capitalist system we all have to operate within, and the more regenerative world we believe is possible and are moving towards. That tension has shaped a lot of our thinking and being. Right now, we define healthy growth as growth that energises the people & ecosystems it affects more than it depletes them, and shifts power and wealth in the process. Over the years, we’ve been testing and learning through decolonial and living systems approaches to marketing, sales and organisational growth. Slowly, that work has become something more tangible: a kind of meta blueprint for regenerative growth - something that can take those responsible for regenerative growth from a space of stuckness, to a space of clarity, action and agency. That’s why I’m so excited that we’ve launched the Regenerative Growth Architecture Practitioner Course, our flagship programme for Zebra Growth’s new (un)Learning Lab and Community of Practice. It’s for anyone responsible for growing organisations who wants that growth to contribute to a regenerative economy - one that protects and nurtures all people and living systems: marketers, entrepreneurs, senior in-house sales and marketing teams and intrapreneurs. Guided by experienced regenerative growth practitioners, the course brings together learning, practice and knowledge exchange. After completing the nine core self-paced modules, you’ll become a certified RGA practitioner. Programme co-stewards include Rūta Žemčugovaitė, Ashanti Kunene, sahibzada mayed (صاحبزادہ مائد), as well as the newest two co-stewards that I can't wait to share more about... (soon, I promise!) And because this is still growing too, early enrollment means you’ll play a real role in shaping the programme as it evolves, with access to our community & annually updated self-paced modules until the end of 2027. 🦓 Find more and register through link in comments below. Thanks to those that are building this with us! Odette Bester, Lee Fitzpatrick, Gertie Farenas, Elisavet Lavida #RegenerativeGrowth #EthicalLeadership #NextEconomy #RelationalGrowth #DistributiveGrowth

Meet the Extractavist. Chief Innovation Officer at Unicorn Growth. An agency dedicated to growth at all costs, particularly other people's. 👀 ... Obviously this is satire, but it's also a reflection of Zebra Growth's alter ego, and a bit of a mirror to my shadow self and some of the systemic and toxic traits that i have been trying hard to unlearn over the past decade since i set out on the path of purpose. I'm sure we can all see elements of ourselves in the Extractavist character, and that's exactly the point. I'm looking forward to creating more content and building the Extractavist world in the coming months, so if you found this funny (even in the slightest) then keep an eye out. Watching it back, I recognised more of myself in the character than I wanted to. Six years into building Zebra Growth, we're still challenging ourselves we can walk the talk, and unlearning on the path. We're mid-way through rewriting our ownership structure so no one, us included, can ever hold majority control. We've doubled down on education and partnerships, and other ways of scaling that allow us to grow our impact, without necessarily scaling our revenue as fast. We also started to double down on accountability systems that we are embedding in our organisation, from new policies to external audits. These are the tough questions that we believe businesses need to ask themselves, and with that we believe that they can become incredible stewards of change over the next decade. All of this to say that.... We've just launched a new course on Regenerative Growth. A self-paced and community guided (un)learning experience centered around healthy organisational growth and how to build profitable, sustaining organisations that nourish the planet and are good for humanity. You can learn more about the course in the comments below. If you have been wrestling with these tough questions and haven't quite known the first step to take, then i'd encourage you to sign up, or reach out for a chat. Video Featuring: Anton Winters 🦓 Zac Schaap Josie Adams

How many times have you caught yourself thinking, if we could just do a bit more, we'd actually fix this? 🫠 Trust me. Me too. But what if the urgent question isn't about doing more, but about how to imagine and do differently? In times of systemic collapse, more is rarely the answer. If there's one thing the past decade in impact and growth strategy has taught me, it's that we're not just being asked to want less "growth/impact at all costs". We're being called to ask an entirely different kind of question altogether. Researchers are getting louder about this too. Timothée Parrique keeps making the economic case for degrowth in public, loudly enough that the Financial Times ran "The shrinking arguments for degrowth" this year trying to argue him down (ineffectively, if you ask him). Researchers and economists are finding that our own economic models don't even know how to count the kind of damage already headed our way. People like Jason Hickel, Kate Raworth, John Fullerton, Gaya Herrington, Melanie Rieback, amongst many others, have been arguing some version of this for years. Actually, its what most faith and indigineous traditions arguecd for ever. One of the questions we've started bringing into our own work, and into the consulting work we do with organisations everywhere: how much is enough? And: Growth/impact, at who's cost? These questions, and the "growth at all costs" instinct underneath it, is exactly what we've been unlearning ourselves. In this short film, my cofounder Lee Fitzpatrick plays the Extractivist, the one who takes and calls it ambition, inspired by our own shadow-self. Watching it back, I recognised more of myself in him than I wanted to. Six years into building Zebra Growth, we're still proving to ourselves we can walk the talk, and unlearning on the path. We're mid-way through rewriting our ownership structure so no one, us included, can ever hold majority control. We've doubled down on education and partnerships, and other ways of scaling that allow us to scale our impact, without necessarily scaling our revenue as fast. We also started to double down on accountability systems that we are embedding in our organisation, from new policies to external audits. And most importantly, we've started to integrate redistributing wealth and power into what we mean with regenerative growth. All of that flows into The Regenerative Growth Course that we just pre-launched. A self-paced and community guided (un)learning experience centered around healthy organisational growth. Alongside co-stewards delivering the main content and holding space, Ashanti Kunene, Rūta Žemčugovaitė, sahibzada mayed (صاحبزادہ مائد), and a couple more we are excited to announce very soon), we've built a course for those courages and kind enough to reimagine how organisational growth can be part of building a post-growth economy. Learn more about the course in the comments. CC: Anton Winters 🦓 Zac Schaap Josie Adams

Moh co-founded Zebra Growth and co-authored the Regenerative Growth Architecture™ methodology, built to help organisations move beyond extractive growth models toward ones that circulate value and build lasting trust. 🌿 The methodology forms part of the Regenerative Growth Architecture Practitioners Course, and is Zebra Growth's flagship certification. The self-paced, on-demand programme is for people rethinking how organisations grow in a post-growth economy. 🤔 It combines recorded sessions from experienced practitioners and applied exercises to help you design growth that circulates value rather than extracting it. Regenerative growth isn't something you figure out in isolation. Alongside the course, you'll get access to live monthly Community of Practice sessions with fellow practitioners, guest speakers and the Zebra Growth team. This is a space to apply what you're learning to real work, challenge each other, and stay accountable to a different way of growing. Sign up early for free access until end of 2027.

For six years, 🦓 Moh Al-Haifi •🇾🇪🍉🇵🇸 and I have been listening closely to the ecosystem of founders, funders, and marketers around us. A community of purpose-driven people trying to grow organisation without losing what they stand for. That listening has now developed into something you can join. What began as practice, experimentation and learning has become something more tangible: a blueprint for regenerative growth. It didn't start here. in 2025, It started as a cohort-based course called "decolonising marketing" which was born out of a webinar where we had 350 people join to discuss the topic. That first course was a success: 👉 54 people applied 👉 20 completed it 👉 95% said they would recommend it to peers However, what we kept hearing, over and over, was that marketing was never really the problem people came to us with. Growth was. How to grow a mission-driven organisation without drifting from the mission itself. For decades, growth has been measured by revenue and reach, and often exit. While power, value, and equity have been left out of the equation. That is the old playbook, and it has caused an unbelievable amount of extraction over the past 100 years. Our new course is a blueprint for building healthier businesses that contribute more to the ecosystem than they take. Its very early days of launch, but I'm very excited to share that The Regenerative Growth Architecture Practitioners Course is now live. Its the flagship programme from Zebra Growth’s new (un)Learning Lab and Community of Practice. If you have been wrestling with the idea of doing growth differently, this is an invitation to come and build it with us. Learn more about the course at https://lnkd.in/eb3EvtvN