Zaymo ads

If you sell D2C subscriptions, your upcoming renewal email might be one of your biggest churn triggers. Here’s how to use this email to get subscribers to stay longer and grow CLTV. Start with what subscribers need. - Some still have plenty of product left. - Others need their next delivery sooner. - Both may want to continue buying from you. Your upcoming renewal email should make that easy. 1. Make it Founder-led. Write it as a short note from the founder, where that fits your brand. Keep it mostly text, with clear buttons and a reply address someone monitors. 2. Be clear about the next order. Show what’s coming, when it ships, the charge date and the amount. If everything suits them, make it clear there’s nothing they need to do. 3. Give them flexibility Put useful options directly in the email: ■ Push it back a week. ■ Push it back two weeks. ■ Change how often it comes. ■ Send it now. 4. Leave the cancellation button out of this email. Give subscribers practical ways to adjust their next delivery, with account access available for anything else. Use an app like Zaymo that allows subscribers make changes to their subscriptions within the upcoming renewal email without have to go click through to the customer subscription portal. Otherwise, take them straight to the relevant action. 5. Reinforce the value. Remind them of their subscriber price, any gifts you'll be sending, free delivery or a genuine benefit attached to the next order. If you offer reward credits, explain their value and how to use them. 6. Given them a route to help. Invite them to reply if something isn’t working. A timing change can address excess stock. Another issue may need a conversation. The aim is to help your subscribers make their subscription work for them before they decide to leave. == If you want to learn more about building A-class subscription experiences I have the 𝗥𝗨𝗟𝗘 𝗢𝗙 𝗢𝗡𝗘, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀’ 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 course, available to pre-order here → https://lnkd.in/eg7i4mT4

Most subscription brands are too scared to send billing reminders... (The ones that fear this might have other underlying issues...) The fear: “if we remind customers before we charge them, they’ll cancel.” So they stay quiet. The charge hits. The customer gets a surprise. The chargeback follows. We tested this for a subscription brand we work with recently. Sent billing reminders 3 days before the rebill. Billing reminders don’t always cause cancellation spikes, in this case, there wasn’t one at all. The customers who did cancel were going to cancel anyway. The reminder just gave them a cleaner path, rather than disputing the charge after the fact. Chargeback rate dropped. Refund rate dropped. LTV improved. One thing we do to make it work: we use Zaymo on the reminder emails. Zaymo lets customers delay, swap product, or send the product early directly inside the email itself. No login. No portal friction. That one change usually makes the difference between a reminder that triggers a cancel and one that triggers a skip or a save. The other thing that matters: how you actually write these emails. Most billing reminders read like bank statements. “Your subscription will be charged on X date for £X.” The way we write them: → Lead with what’s coming, not what’s being charged → If there’s a milestone gift coming, flag it. That turns a billing reminder into a value reminder → Make the price feel like the smallest part of the email, not the biggest → Give them a reason to be excited about the next order, not just prepared for it Done well, the billing reminder is one of the highest-value retention emails you send. If you’re genuinely unsure how it’ll play out for your brand, run a holdout test. Hold back 1,000-2,000 customers and compare cancellation, chargeback, and refund rates against the group who got the reminder. The data will tell you.

Email is 55 years old. It hasn't seen a lot of innovation since it's inception. In ecom, emails are starting to blend together. Same links going to external pages, same design strategies. Plus, asking people to click 3-4 times is a lot from your customers who simply want to add a product to their subscription or swap their variant. Zaymo allows for actions to be taken directly inside the email. One click, no friction, and completely interactive inside the inbox. The numbers back it up too: - 20% reduction in subscriber churn - 50% increase in order add ons It's fun to be on the front lines of email/ecom.

Am I the only one singing Baby Come Back by Player when brands talk about win-back flows? Zaymo makes reactivating churned subscribers as easy as 1, 2, 3. No really, it only takes 3 seconds.

I love Zaymo and it just got even better. Here's what shipped this week: Universal Zaymo Blocks (beta). Build a block once and it lives in Klaviyo as universal content. Drag it into any template and the AMP version syncs in the background. Edit a block and you see every template using it, then choose which ones get the update. Bundle Builder for Recharge. Subscribers can edit their upcoming bundle right in the email. Swap products, adjust what's included, and see it update in place. Your min/max rules and discount tiers still apply. Also new: → AI editor now works in the form builder → Clone and delete flow actions in the flow diagram → Divider and spacer blocks → Zaymo MCP connects to Claude (read-only for now, editing tools coming) Which of these are you trying first? #Zaymo #Klaviyo #EmailMarketing #LifecycleMarketing #RetentionMarketing #Recharge #DTC https://www.zaymo.com/

I think my mind is blown. If you're in ecommerce retention, yours should be too. I've been building AI agents that run Klaviyo accounts the last several months, and a couple of weeks ago, I think I finally cracked the code. It's beautiful. Now I have 7 Klaviyo accounts running completely autonomously. They're not just running, but they're SELF-IMPROVING autonomously... Last week at Commerce Catalyst, I gave an hour-long presentation on what worked, and the people in that room are way ahead of the game now. I want to share a tactical deck from what I walked through. Just comment AUTONOMOUS, and I'll DM you the deck. I think you'll really like it! Do your flows look like the flow below yet? If not, they can this week! Comment AUTONOMOUS below to get the tactical autonomous Klaviyo account deck.