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€163.8𝐌 𝐢𝐧 𝐭𝐮𝐫𝐧𝐨𝐯𝐞𝐫. €27.1𝐌 𝐢𝐧 𝐆𝐆𝐑. That is what WSF Odds’ props only data delivered during the 2026 World Cup across June and July. The tournament did not just bring more betting activity. It also showed how much room there is beyond the final score. We’ve been digging into the numbers across player, team and match props. Full report coming soon. Want to get it first? Comment "World Cup Props" below and we’ll make sure you don’t miss it. #WSFOdds #OddsFeed #WorldCup26

World Cup acquisition is easy to see. What happens a month later is more interesting. Tournament traffic includes plenty of occasional bettors. The commercial question is what gives some of them a reason to return. Players, props and familiar betting patterns can all play a part. We look at the move from tournament interest to club football.

What happens when “Who will win?” is no longer the bet a casual fan wants to make? Shots. Corners. Cards. Goalscorers. Performance markets give bettors different ways to follow a match. The World Cup gave many casual bettors a reason to try them. The question now is which habits stay.

The World Cup ended. Did your casual bettors disappear with it? Big tournaments bring a wave of occasional bettors. Some leave when the final whistle blows. Others return for familiar players, markets and betting moments. We look at what sportsbook teams can learn from that behaviour.

Could one familiar player bring a casual bettor back? A World Cup can turn a player into someone a casual fan actively follows. That interest does not necessarily end with the tournament. Player props give sportsbooks another way to carry that interest into club football. Our latest article looks at how this behaviour develops.

In our latest LinkedIn newsletter, we look at why Betclic Group moved from a limited props offer to a much deeper one, and how props now account for 20% of football stakes. The story covers product depth, official data, UX, and why bettors are no longer only betting on match outcomes.