WOW ads

OUR NEW YEAR’S RESOLUTION: KEEP THE TALENT ON THE SPECTACULAR. We made it six seconds. Apparently, “make it jump off the screen” was taken literally. Two Street Fighter heavyweights escaped, landed in the middle of Inglewood traffic, and turned the intersection into a bonus round. To Inglewood drivers: sorry about the dust. To the City: technically, the light was green. To Paramount Pictures: your campaign officially broke through. The next round is on us—as soon as our insurance company starts returning our calls. 🎮💥 #StreetFighter #paramount #DOOH #OOH #Inglewood #OutOfHome

WORLD CUP FOOTBALL HAD ITS MOMENT. NOW THE OTHER FOOTBALL IS BACK. 🏈 For a few glorious weeks, Los Angeles learned that “football” can apparently be played without shoulder pads. Cute. Now Paramount+ is bringing the NFL back, and judging by the 60-foot player casually appearing in traffic, American football has no interest in returning quietly. FIFA had the world watching. The NFL brought a giant man to Inglewood. Different sports. Different energy. Welcome back, football. The one with helmets. #Paramount #NFL #DOOH #OOH #IconicMedia #LosAngeles

IN THE EVENT OF NUCLEAR FALLOUT, PLEASE PROCEED TO THE NEAREST WOW SPECTACULAR. ☢️ According to our latest—and completely unscientific—15-second simulation, it may be the safest place in the city. One moment, Inglewood is surrounded by blue skies, beautiful scenery and the comforting illusion that everything is going to be fine. Then comes the nuclear blast. The landscape is leveled. Civilization is apparently cancelled. And somehow, the WOW spectacular is still standing. Because when the world ends, your media plan shouldn’t. Our latest display for Fallout turns a peaceful scene into a full-scale apocalypse—proving once again that great out-of-home advertising can survive almost anything. Disclaimer: WOW spectaculars are not certified nuclear shelters. They simply have excellent survival instincts. #Fallout #amazon #Iconicmedia #DOOH #OutOfHomeAdvertising #BillboardAdvertising

WE MAY HAVE EXCEEDED THE SCOPE OF OUR PERMIT. 🚨🎧 For the record, all WOW spectaculars are fully permitted for full-motion content. Very fully permitted. Extremely compliant. What we’re slightly less certain about is whether that permit covers a DJ physically launching himself out of the spectacular. We’re going to assume it does. Live Nation Entertainment John Summit - CTRL ESCAPE TOUR took over our spectaculars and, somewhere between “full-motion” and “please don’t forward this to the city permitting department,” things escalated into an airborne DJ performance. Hopefully, nobody from the City of Inglewood noticed anything unusual. To be clear: The animation? Permitted. The full motion? Permitted. The gentleman jumping off the spectacular? We’re checking...Quietly. If anyone asks, this was all part of the creative. #LiveNation #CTRLEscapeTour #DOOH #OOH #IconicMedia

Apologies to the white Audi for the impromptu car wash. 🚙🌊💦 When The Coca-Cola Company-Powerade and FIFA World Cup 2026 teamed up and asked us to help them make a massive splash in LA's sports and entertainment capital, Inglewood, we might have taken it a little too literally. As the premier OOH digital runway for the World Cup, it is our job to make sure the City of Champions is fully prepped and hydrated for the global stage. Stay hydrated, Inglewood. 🏆💧 #OOH #LosAngeles #iconicmedia #AdTech #Innovation

WELL, THIS IS COMING OUT OF OUR SECURITY DEPOSIT.🙄🔥 At WOW, we pride ourselves on building the strongest, most resilient digital structures in the industry. But admittedly, they were engineered for high winds and earthquakes—not for being ripped into the underworld by a 50-foot demon hand. When Warner Bros. Entertainment, "Evil Dead Burn" took over our screens, we expected killer ROI. We didn’t expect our actual spectacular to be dragged to the underworld before the afternoon commute. To our competitors: this is what a real disruptive media takeover looks like. To our maintenance guys: we are so, so sorry. Grab a shovel. #outdoormediagroup #iconicmedia #DOOH #OOH #evildeadburn