WorkMagic ads

Get the latest jobs and industry news

A 40.7% halo effect means two-thirds of immi's Axon-driven sales were happening on Amazon — and were being missed by traditional attribution completely. WorkMagic's geo lift solution let immi: 1️⃣ Accurately measure Axon's 40.7% halo effect on Amazon 2️⃣ Recalculate CPA to be 46% lower as a result 3️⃣ Scale Axon up and increase channel revenue by 4.2x Want the same for your brand? Get your copy of our Axon.ai Incrementality Report here: https://bit.ly/43LnYWj

A key part of incremental growth is understanding whether your channels are driving better customers — not just more customers. We analyzed Axon.ai performance across 100+ brands, and found a clear pattern: 57% of Axon orders came from net-new customers Those new customers had a 6.5% higher AOV than the average Axon order This matters because: Higher AOV → higher predicted LTV Higher LTV → stronger margins You’re expanding the quality of your customer base — not just the size of it Want our full Axon Incrementality Report? Download your copy here:

Over 1-in-5 WorkMagic brands now use Axon.ai by AppLovin in their marketing mix. Here's what True Classic and Bryan Cano saw: - 3x higher iROAS than last-click suggested - 56% of Axon sales came from new customers - A 3.14% halo lift on Amazon orders The clarity WorkMagic provided True Classic is having impact beyond just reporting — it's reshaping how teams plan, test, and scale their spend. Get your copy of our Axon Incrementality Report here: https://bit.ly/43LnYWj

𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗼𝘂𝗿 𝗻𝗲𝘄 𝗔𝘅𝗼𝗻 (𝗯𝘆 AppLovin) 𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆 𝗥𝗲𝗽𝗼𝗿𝘁! The true value of a channel isn’t Day 1 ROAS — it’s what those customers do over the next 365 days. When we indexed 365-day LTV across acquisition sources, we found: 79% of Axon advertisers saw higher LTV at Day 365 than other channels; Axon-acquired customers had 5% higher LTV overall. What this means: - Axon.ai brings in stickier, higher-value customers - Repurchase rates are meaningfully higher - Value compounds long after the click If you’re aiming for profitable growth and not just growth-at-all-costs, Axon creates real durable revenue, and not just short-term wins. Thanks Cathy,Shirley, and the rest of the Axon team for providing some of the data we evaluated against incrementality, and for your continued partnership! Get the full report with data, insights, and case studies: https://bit.ly/43LnYWj

Our Axon.ai by AppLovin Incrementality Report is finally here. It looks at ad spend and incrementality tests across 100+ brands to get to the bottom of how Axon is performing. If you're spending on Axon or thinking of testing the channel, this is a must-read. The report includes insights on: - Incrementality test results vs. attributed performance - Cross-channel comparisons for key metrics - The omnichannel halo effect quantified - New vs. returning customer breakdowns - Case studies from True Classic and immi And so much more... Read the report here: https://bit.ly/4oSUhuN