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We’ve been talking to a lot of creative and marketing teams about AI, and a similar story keeps coming up. Everyone is moving quickly, but a lot of teams are still figuring out what’s actually useful and what’s just noise. That showed up in our research too. 52% of the leaders we surveyed are still testing and learning, while only 13% feel AI is really embedded in the way their teams work. The creative teams getting the most out of AI aren’t necessarily using the most tools. They’re being more deliberate about where AI helps, where it doesn’t, and how to make it work for the people actually using it. See how your team compares in our 2026 Creative Impact Report: https://lnkd.in/gi9ATb4i #AI #CreativeLeadership #CreativeOperations #ElasticTeams

AI is helping creative teams move faster, but speed alone is not the measure of success. In our latest blog, we explore how creative leaders can measure AI’s value beyond speed by looking at both productivity and quality metrics, from workflow efficiency and usable output to brand fit and performance. Read the blog: https://lnkd.in/ge4ZFxMi #AI #CreativeTeams #InHouseCreative #CreativeOperations

The question isn’t whether creative teams are using AI. It’s whether they’re set up to use it effectively. In our latest blog, we explore why structure, clarity, and alignment are essential as AI becomes part of everyday creative work. When teams move quickly without shared expectations, clear workflows, or a consistent way to measure success, it becomes harder to capture the benefits of AI without creating new friction. Read the blog here: https://lnkd.in/g8pgspCK #AI #CreativeOperations #CreativeTeams #MarketingLeadership #FutureOfWork #ElasticTeams

One thing we keep coming back to in conversations about AI is that adoption isn't a one-size-fits-all. A copywriter, designer, strategist, project manager, and creative leader are all dealing with different challenges. So it doesn’t really make sense to train everyone to use AI the same way. That starts with understanding where time is being lost, where feedback gets stuck, and where AI can help people make better decisions. We shared more on how to build an AI-ready creative team here: https://lnkd.in/gYx8nbyy #AIForCreativeTeams #CreativeOperations #AIReadyTeams #CreativeLeadership #ElasticTeams

Creative teams are using AI, but not always in the same ways. This is just one snapshot from our AI Creative Impact Report. The full report dives deeper into how leaders and talent are using AI, where expectations are shifting, what concerns are growing, and where alignment still needs work. Download the report to see what’s changing and what creative teams need next. https://lnkd.in/gCNJsw_Z #AI #CreativeOperations #MarketingLeadership #CreativeLeadership #FutureOfWork #AICreativity #InHouseCreative #MarketingOps

AI is everywhere. Clarity isn’t. Get the AI Creative Impact Report to see how creative and marketing leaders, and the talent behind them, are navigating AI right now. https://lnkd.in/gBaP6yPR #AICreativeImpact #CreativeLeadership #MarketingLeadership #CreativeOperations #InHouseCreative #AIMarketing #FutureOfWork #TeamAlignment #ElasticTeams