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Looking to build the reputation of your SaaS platform or enterprise tech brand? Our latest audience insights report – CIO Decoded – reveals how media coverage, reputation and thought leadership influence IT leaders when shortlisting new suppliers. Explore the findings from our research with 100 UK CIOs and IT leaders.

🤖 AI is already influencing which enterprise tech brands CIOs discover and trust. We asked 100 UK CIOs and board-level IT leaders how they use AI, search, analysts and other sources to research new vendors. Explore what this changing buying journey means for your PR and marketing strategy.

Most enterprise tech campaigns start with what the brand wants to say. CIO Decoded tells you what CIOs want to hear. Our new research explores how 100 UK CIOs and board-level IT leaders discover suppliers, assess credibility and make buying decisions. Use the findings to build a more informed PR and communications strategy.

Getting in front of CIOs is only the beginning. Your brand still needs to earn their attention, build trust and give them a reason to put you on the shortlist. For our newest audience insights report – CIO Decoded – we asked 100 UK CIOs and IT decision-makers how they discover technology suppliers, which PR signals build credibility and what persuades them to consider one brand over another. See what it takes to get noticed, trusted and shortlisted.

77% of CMOs have more budget to spend. But the challenge is that 83% are under more pressure than ever to justify every technology purchase. We asked 100 CMOs how they choose, evaluate and decide on tech suppliers. Get the findings.

What do today's CMOs want from technology brands? For CMO Decoded 2026, we surveyed 100 CMOs to understand how they discover new suppliers, what content earns their attention, and what influences buying decisions. Read the report, benchmark your approach against the market, and uncover opportunities to stand out in an increasingly crowded category.