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Most AI tools are designed around what the technology can generate. Brands and retailers need production designed around what they have to deliver, across the whole catalog. This is what WIE-AI was built for. WIE-AI is a fully managed production workflow for fashion and lifestyle brands and retailers. It starts with our own studio production, then WIE-AI scales it into product imagery, product videos, campaign assets and social content. Contextualized, localized and personalized, even for large SKU counts. Every article stays product accurate and human authentic, because it all starts in the studio, on real models. Everything runs in a closed system on our own GPU cluster, with client-specific models and no cross-customer training. Our quality assurance checks and signs off every image.WIE-AI has now received Red Dot 2026, Best of the Best: AI for E-Commerce. For us, the award confirms one thing: design carries through the whole production, from the studio to the delivered image. It's WIE-AI's ninth award in 2026, following Gold at the German Brand Award and recognition from ADC, German Design Award, German Innovation Award, Deutscher Digital Award and DPOK Innovation of the Year. Congratulations to the whole team for making this happen. We will share a closer look at the workflow behind it soon. WIE-AI. The benchmark for scaled AI content. Red Dot Design Award

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AS IF NOTHING HAPPENED. Just eight weeks after the fire, everything was back to normal — or even better! Looking at it today, you’d never guess what happened. The studio shines like new, the equipment is back in place, the teams are back at work, and production is running smoother than ever. The rebuild took eight weeks, but we never really stopped. Thanks to our capacity, structures, and processes, we were able to maintain 100% of our production. We were down for only a single day, and even then, only at 25% capacity. Without our foresight and contingency planning, this wouldn’t have been possible. We were prepared for something we still haven’t needed!

AND NO ONE NOTICED. During that time, we delivered around 800,000 images. On time and without changing the way we delivered. A fire damaged part of our studio. Yet for our clients, nothing changed. Because preparation, planning and clear structures had been in place long before the fire. We believe structure beats chaos. It shapes how we build processes, define responsibilities and prepare for the unexpected. That is why no one noticed.

Why is production still built for a different time? Fashion brands need more content than ever across more markets, formats, and channels. But the production model behind it barely changed. More content still means more shoots, more time, and more cost. Most AI tools focus on speed, but lose control over the product. In ecommerce, that matters. If a product looks wrong, customers notice. We believe production should still start with real products. WIEAI extends what already exists. It does not replace it. That is why the German Innovation Award honored Wiethe Content for WIEAI. WIEAI. The scalable content workflow for fashion & lifestyle. German Design Council

TOP 5! Wiethe is now ranked #4 among Germany’s top e-commerce agencies. We were also named one of the fastest-growing agencies in the ranking, with fee revenue up 21% and the team growing by 25.3%. E-commerce and social media continue to increase the demand for content. Brands need more variations, more localized content and faster time to market. They also need to produce content more efficiently. We have built our production model around that demand and now create more than 5 million assets every year. To help brands get more from every production, we developed WIE-AI. It turns a single shoot into content for more channels and formats, helping brands create more relevant content from every shoot. Thank you to our team, clients and partners