Wicked Reports ads

Most attribution tools ask you to trust them. We decided to prove it — and back it with a guarantee most SaaS companies would never offer. The Wicked 3× Guarantee: Within 90 days of signing up, Wicked will help you log 3× your subscription cost in documented, verified budget decisions. Or your subscription is free until you do. At $750/mo subscription → threshold: $2,250 Typical time to hit it at $50K spend: ~2 weeks We can offer this because of how Wicked calculates the value. Every kill and scale decision is logged with a dollar figure calculated from your own verified campaign data — math you can check yourself. Kill a $4,200/month campaign → counter goes up $4,200. Scale a channel at 4.1× verified ROAS by $1,500 → counter goes up $6,150. The Decision Value Counter builds in your log every week. Every decision in it is one you can defend to your boss, learn from the following month, and use to make the next call smarter. Triple Whale and Northbeam don't offer this guarantee. A reporting dashboard can't. A decision operating system can. See it in 90 seconds and book a call if it makes sense 👇 wickedreports.com/demo

At $50K/month ad spend, the typical attribution gap costs $8,000–$15,000 per month. Not money lost. Money misattributed — budget credited to platforms that didn't drive the sale, while the channels that introduced the customer get zero recognition. Here's the formula: (Meta claimed − Wicked verified) × AOV × 4 weeks = $8K–$15K/month at $50K spend = $266–$500/day of incomplete data The gap isn't a measurement error. It's structural. Every platform you advertise on measures itself — Meta measures Meta, Google measures Google. Neither can see what the other drove. Neither can tell you whether the conversion was a new customer or a repeat buyer. Wicked shows you the verified number across every channel — paid, email, SMS, affiliates — with an unlimited first-party lookback window. We also guarantee 3x your subscription cost in logged decisions within 90 days. Or it's free until you do. See what the gap looks like in your account 👇 https://lnkd.in/eFCE8XFJ

Bullseye Sellers dropped new customer acquisition cost 40% in one month. Here's the one thing they changed. They stopped sending Meta a "purchase" event. Instead, they started sending a "new customer purchase" event — one that only fires when Wicked has verified the buyer has no prior purchase history. Meta's algorithm now had a specific target: find people who look like verified new customers, not people who look like any purchaser. What happened next is exactly what you'd expect when you give the algorithm the right signal: Before: $116 new customer acquisition cost After (30 days): $69 new customer acquisition cost Change: −40% nCAC Brand: Joanna Vargas skincare Agency: Bullseye Sellers · November 2025 The creative didn't change. The budget didn't change. The audience targeting didn't change. The signal changed. Meta's algorithm is only as good as the success metric you give it. Most brands have been giving it the wrong one for years. This is what Wicked's Advanced Signal does — and it comes with a 30-day free trial on any plan. See how it works in 90 seconds 👇 wickedreports.com/demos

Your Meta ROAS is healthy. Your new customer growth is flat. You're not doing anything wrong. Meta's algorithm is doing exactly what you told it to do. You told it to optimize for purchases. It found the easiest purchases — your existing customers, your warm retargeting audiences, people who were already going to buy again. They convert faster. They cost less. Your ROAS looks great. What Meta can't tell you: what percentage of those "prospecting" conversions were actually new customers. Here's what we see across the accounts we track: Meta reports new customer %: ~65% Wicked verifies new customer %: ~31% The "prospecting" campaign driving 4.2× ROAS? 71% of its conversions are existing customers. This isn't a bug. It's the algorithm working as designed. The only fix is changing what success signal you send to Meta — training it on verified new customer purchases instead of all purchases. That's what Wicked's Advanced Signal does. And we guarantee it delivers 3x your subscription cost in 90 days or it's free. See your actual new vs repeat split 👇 https://lnkd.in/eFCE8XFJ

Every budget decision you've made in the last 90 days — do you know what any of them were worth? Can you defend them to your boss or your client with a number? That's what the Decision Value Counter solves. Every time you make a budget decision using Wicked's data — kill a campaign that isn't driving new customers, scale a channel with verified ROAS, hold spend while an observation period completes — Wicked logs it with a dollar value and adds it to the counter. Kill a $4,200/mo campaign → +$4,200/mo (compounds monthly) Scale Google +$1,500/mo → +$6,150 projected (validated at 30 days) 3 months of weekly decisions → $47,000 total Subscription cost: $750/mo × 3 = $2,250 Counter: $47,000 ROI: 20.9× The math is transparent — every number is calculated from your own campaign data, shown inline. You can verify it by looking at your own account. This is also the basis of our guarantee: 3× your subscription cost in logged decisions within 90 days — or Wicked is free until you hit it. At $50K/month ad spend, the typical brand hits 3× in the first two weeks. Every decision in the log is one you can defend, learn from, and point at when someone asks what you did with the data. See how the counter works 👇 wickedreports.com/demos

Every Monday, Rajesh would open three dashboards: • Facebook Ads ✓ • Google Ads ✓ • Shopify ✓ Every Monday, they told different stories about the same campaigns. 10+ hours later, he'd make a decision based on... honestly? Gut feeling. "Sometimes it paid, sometimes it backfired." Then he discovered that not every campaign should be measured by ROAS. New customer campaigns need different KPIs than retargeting. Cold traffic needs different metrics than warm. The result? • Attribution analysis: 10 hrs/week → 15 min/day • Decision confidence: 0% → 100% • Platform conflicts: Eliminated His entire company now uses this framework. Even operations.