Westpack - Europe's Preferred Jewellery Packaging ads

The part of my job that customers see is maybe 20% of what makes it work. I sit with them, we agree on volumes and timing, we shake hands on a call-off schedule. Clean. Straightforward. Once it leaves production, it moves to our warehouse. That's where Cecilia and the team take over. Every pallet tracked. Every call-off picked and out the door on time. And whenever a customer asks where something is, they already know. Stock and release agreements sound simple until the execution falls apart. Ours don't. That's not me - that's them. #Westpack #Teamwork #Warehousing

Steve McQueen never did anything slowly. Neither does Gilles. Last weekend we met at SILMO Paris again. We've known each other for more than 20 years. Last year, he moved his packaging to us. He needed safety stock close to his business, ready to scale. Warehousing and a smarter setup made that possible. Steve McQueen Eyewear - A fast brand can't wait for eyewear cases. It's 20 years since I presented frames at Silmo myself. Eyewear still feels a bit like coming home. I know what a case has to do in a customer's hand. And what a display has to do when nobody's there to sell. What's the one thing that made you switch supplier? #SteveMcQueenEyewear #Westpack #Partnerships

Ten minutes after they said no, my phone rang. Madridjoya, 2024. Cold canvassing. I walked onto the Salvatore Plata stand. Polite “no thank you — we already have a supplier.” Macarena took my business card anyway. Then the phone. Unknown Spanish number. “Can you come back to the stand? We’re doing a re-branding.” Last week at VicenzaOro I met up with Macarena and Javier — catching up rather than pitching. What was a quick no has grown into a great partnership. Ever had a “no” turn into a “yes” before you made it out of the hall? #Westpack #Salvatore #Partnerships

From London to Vicenza — second show, same suitcase. First stop: COEUR DE LION Schmuckdesign GmbH . Marion and her team are the kind of partner you hope to end up with. Clear on what they want, honest when something isn’t working, and always a few steps ahead on the next project. We went through the ongoing ones and added a couple more before the meeting was over. None of that happens over email. It happens when you show up where they are. That’s why I keep showing up in person. How do you meet your customers?

🎯 Ready for trade show season. September is a busy one — I’ll be on the road across Europe meeting brands in both jewellery and eyewear: September 2nd & 3rd: 💎 The Jewellery Show – London, Olympia September 4th: 💎 VICENZAORO – Vicenza September 6th: 💎 Bijorhca – Paris, Porte de Versailles September 25th & 26th: 👓 SILMO – Paris Nord Villepinte Whether you’re a jewellery, watch or eyewear brand thinking about packaging, displays, PPWR-compliance or smarter stock-and-release logistics — I’d love to show you how we work at Westpack. Going to be at any of them? Drop me a message and let’s grab a coffee. ☕ #Jewellery #Eyewear #Packaging #PPWR #Westpack

10 signs you've found the right packaging partner 1. The PPWR headache is fading fast 2. PPWR data is no longer a detective job. 3. Collecting data has become a coffee-break task. 4. Reporting PPWR data is mostly a copy-and-paste exercise. 5. Marketing loves the design. 6. Procurement loves the price. 7. Logistics loves the solution. 8. You don't need a Plan B. 9. You can't remember the last time you had a packaging crisis. 10. Your account manager is ridiculously nice and helpful. 😁 If you're reading this thinking, "I wish I could tick more of these boxes..." ...there's a good chance we should have a chat. Worst case: You walk away with a few ideas. Best case: You find the right packaging partner. Maybe there's really only one sign you've found the right packaging partner. 1. You're with Westpack. 😉 Call me 😉 #Packaging #PPWR #JewelleryBrands #WatchBrands #LuxuryPackaging