WeGrow ads

If you’re still measuring ad success by 'Cost Per Lead,' you’re running a charity for ad platforms 🫣 I audited a business last month spending £20k/month on paid ads. They had a great CPL, but their sales team was calling rubbish leads all day. Why? Because the CRM data on which leads actually closed wasn't being sent back to Google or Meta. They were actively training their ad platform to find bad customers. Your marketing team and sales team might as well be on different planets if you don't have a reliable data feedback loop. It's the bare minimum for B2B profitability, yet 80% of businesses skip it because it’s "too technical." Yes it's technical, but it's also essential. If your CRM isn't talking to your ad platforms, you’re wasting money by the barrel load. Ready to fix the loop? ----- I'm Laura, CRM and data strategy consultant, ex-dunnhumby, Denstu and Wunderman Thompson. I work with brands to turn their customer list into a revenue engine. Book your free 30-minute diagnostic call now to stop the profit leak. https://lnkd.in/gXi79ZJu

Why it’s a good thing if your CRM consultant isn't a platform partner. Sounds counterintuitive, right? You’d assume a platform partner is the safest bet because they know the software inside out. But it also means they have a structural blind spot: they are financially incentivised to promote specific tools, contract tiers, and feature add-ons to hit their own vendor targets. When a consultant is tied to a vendor, they are forced to shoehorn your unique business workflow into that platform's rigid box. I don't accept software commissions. As an independent consultant, I’ve managed and architected systems across HubSpot, Salesforce, Klaviyo, ActiveCampaign, Mailchimp, and Blueshift. I know exactly where these platforms excel, and more importantly, where they fall flat on their face. My independent brain is focused on your P&L, your commercial goals, and your internal capacity. The tech should always serve your process, not the other way around. If you're tired of cookie-cutter tech advice, let's find your true pipeline blockages. Start with a 5-minute diagnostic here: https://lnkd.in/e_MkFA48

All leads are not equal. If your marketing report shows 500 leads from Meta at £2 each and 50 leads from LinkedIn at £20 each, most teams would tell you to double down on Meta. But if you haven't looked at your CRM lately, you might be doubling down on busywork. I see this often: High-volume Meta campaigns that look "efficient" on a spreadsheet but act like a "leak" in the business. They flood the sales team with low-intent queries, clogging up the pipeline and distracting reps from the high-value deals sitting right in front of them. Quantity is a vanity metric. Quality is a commercial one. To scale profitably, you need a CRM that filters for intent before it hits a human's desk. You need to know: - Which source delivers the highest LTV? - Which "cheap" leads never actually progress past the first call? - Where is your sales team actually spending their time? Stop the busywork cycle. I help brands identify which leads are actually worth the effort and setup data feedback loops to ensure lead quality. Book a 30-minute discovery call and let’s audit your lead quality: https://lnkd.in/gMWfMpMY

Your Google Ads aren't broken. Your feedback loop is. This week I was talking to a brand using Google Ads to drive leads. They'd spent a year, tens of thousands of pounds of spend and more than one agency, but were still getting poor quality leads. But the fix wasn't in the ad account itself. Most lead gen businesses optimise to form fills and calls. Google finds more people who fill in forms. You get more leads. Everyone's happy. Except half of them are rubbish. The algorithm isn't stupid, it's just doing what you told it to do. You said "get me conversions." It got you conversions. You never told it which ones turned into money. That's the missing layer. Connect your CRM to your ad platform. Feed back which leads became quotes. Which quotes closed. What they were worth. Now Smart Bidding isn't optimising for volume. It's optimising for revenue. Same budget. Same keywords. Completely different results. The fix isn't a new agency. It's not more keywords. It's not a landing page redesign (although that might have helped too!) It's connecting your CRM to your ad platform so Google (or Meta or LinkedIn) knows what a good lead actually looks like. --- I'm James, a paid media consultant. I work with brands to make their media spend work harder. Book your free 30-minute diagnostic call and let's see how I can help. https://lnkd.in/eCFvy-gu

Most Google Ads accounts are optimising for "Form Completions," but your P&L doesn't care about forms. It cares about sales. I recently spoke with a brand spending £5k+ a month on Google. On paper, the ads were "killing it", plenty of leads, low CPL, green lights across the dashboard. But in reality? The sales team was drowning. The leads were patchy, low-intent, and mostly a waste of time. The problem: Google was doing exactly what it was told. It was finding more people likely to fill out a form, not more people likely to buy. The fix isn't a better ad or a bigger budget. It’s Offline Conversion Tracking. By connecting your CRM directly to Google Ads, we stop telling Google to find "leads." We start telling it: "This specific lead actually turned into a £10k project. Go find ten more people just like them." When your CRM talks back to your ad platform, your "Lead Quality" isn't a guessing game anymore. It's a data-driven feedback loop. ________ I’m Laura, CRM and Data Strategy Consultant. I help brands stop the "patchy lead" cycle by building the bridge between their ads and their CRM. https://lnkd.in/gXi79ZJu

Are you building your Meta audiences on dreams or reality? Most brands spend thousands on acquisition by targeting broad interests or "people who look like our followers." But if you want to scale profitably, you don't need more people. You need more of your best people. In this video, I break down how to identify your "Gold Standard" customer profile to fuel your growth: The Power of RFM Modelling: Who is buying most Recently, most Frequently, and with the highest Monetary value? (RFM). The Average Profile: What does that customer actually look like? How many times have they purchased? What was their total spend? The Meta Multiplier: Once you define this group, they form the basis of a high-intent Lookalike audience. This is how you move from spray and pray on Meta to a data-driven acquisition strategy that actually converts. Stop guessing who your customer is. The data is already in your CRM, you just need to use it as a compass for your ads. I’m Laura, CRM and Data Strategy Consultant. I help brands turn their "expensive list of people" into a high-performance engine for both retention and acquisition. Is your ad spend working as hard as your data? Let’s find out. Book your free 30-minute discovery call here: https://lnkd.in/gMWfMpMY #MetaAds #CRMStrategy #DataStrategy #EcommerceGrowth #LTV #DigitalMarketing