WebMD Ignite ads

Today’s health consumers are digitally savvy — and overwhelmed. Traditional brochures and one-way videos can’t keep up. They inform, but they don’t engage or adapt to someone’s questions or next step. It’s time to move from static content to interactive learning. In our latest blog, we explore how active education lets patients and members dive into what matters most — clicking into chapters, asking questions in real time, and accessing content in their preferred language. This intelligent, inclusive approach turns information into a conversation, builds confidence, and delivers real insight into what resonates — all without collecting PHI. The result: better-prepared patients, more informed members, and stronger outcomes across the care journey. When education adapts to the individual, understanding grows. Read the full blog to see what’s next: https://lnkd.in/eVMnM3eu

Healthcare marketers face new challenges: AI Overviews, policy shifts, and ROI pressures. Ignite Pulse gives health systems a smarter, faster, more accountable way to grow by uniting predictive insights, clinically validated content, and omnichannel activation. Engage the right audiences, automate outreach, and tie marketing to real outcomes — not guesswork.

Referral leakage hurts revenue — and care coordination. But it’s often driven by fixable factors: access issues, unclear referral pathways, or simply a lack of visibility into provider patterns. Our latest guide, 3 Strategies for Turning Referral Data Into Results, shows how leading health systems are using referral insights to: • Strengthen provider relationships • Improve in-network utilization • Align outreach, marketing, and operations around shared goals Learn how data can help your health system build loyalty, reduce leakage, and grow smarter. Read the guide: https://lnkd.in/ds-Kha86

Three forces are disrupting healthcare marketing: Policy cuts. AI. And ROI demands. The good news? Your strategic advantage arrives October 30. We’re keeping details under wraps (for now!), but take your best guess at what’s launching for a chance to win some Ignite swag! Post your answer in the comments 👇

Hospitals facing readmission penalties are on the rise, with 8.1% of hospitals set to pay penalties of 1% or more in fiscal 2026. The good news: High-quality patient education can reduce readmissions, protect margins, and strengthen quality outcomes.

Search is changing — fast. AI-driven results mean fewer clicks, less traffic, and more competition for visibility. Our new guide explains how healthcare marketers can adapt to stay discoverable, trusted, and chosen.