Web Scribble

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For most of the last three years, STEM career centers were selling into a shrinking market. STEM job postings fell 56% from 2022 to 2025. It was hard to grow a job board through that. That is no longer the case. STEM postings are up 25% year over year, and they have risen eleven months in a row. The overall market is flat. Here is what I keep coming back to. A market recovery does not lift a job board on its own. Employers come back to the career centers that go and get them. So the question this quarter is not whether the market is back. It is whether your job board is back with it.

Career behavior tells you a lot about what your members are trying to do. A job search, job alert, salary lookup, resume update, or credential search can provide useful context about where someone is in their career. That doesn’t mean every action should trigger another email. It means your association has useful signals that most organizations aren’t doing enough with. Career data can help identify when someone may need education, career support, networking, or a different kind of member experience. The goal isn’t to collect more data. It’s to use the data you already have to make the member experience more relevant. We took a deep dive into the member journey: https://lnkd.in/eKAxqefd

Your members are making career decisions all the time. Career support begins before a member starts looking for a job. They are comparing compensation packages, building their skillset, considering credentials, exploring industry specialties, and planning for what’s next. 💙Associations are perfectly positioned to support those decisions because they already understand the profession, the companies, the education, and the community. ✅Your career center should absolutely help members find jobs. 📈But its value should be much broader than that. Career support should follow the member’s career, not just their job search. What Members Expect From Career Support in 2026: https://hubs.ly/Q04yzzKZ0