Web Marketer ads

“Chasing the lowest cost per lead will put you in scaling jail.” Going cheap on leads feels like a win at first. But the moment you try to scale your costs will climb, results drop, and you find yourself stuck. That’s why we always set a target cost per lead. It keeps campaigns stable when budgets increase, and gives the platforms room to work. PS: Want a clearer view of where your ads are leaking profit? Get your free b2b ads audit here: https://lnkd.in/eNkRqkzk Or, if you're not ready for an audit yet, listen to our podcast here: https://lnkd.in/ePEH7nE6

Budgets and targets are usually plucked from thin air without any grounding in the real world (from a marketing performance sense) EP010 drops Wednesday - covering how to switch to a data-backed approach #WebMarketerPodcast #B2BMarketing #AdStrategy #MarketingPodcast

Ad strategy doesn’t need to be complicated. Here’s the 10-second rule of thumb we use to steer channel decisions: 👉 Search = demand exists 👉 Social = demand needs creating 👉 Paid = when you’ve got cash 👉 Organic = when you’ve got time Episode 9 drops Wednesday. Hit Notify so you don’t miss it. https://lnkd.in/ePA8FiB6 #WebMarketerPodcast #B2BMarketing #AdvertisingStrategy

A lot of teams treat strategy like a buzzword. But when it’s done right? It cuts through the chaos. 🎧 Episode 9 wraps up with this: “The right strategy simplifies and guides your approach and, most importantly, makes it more effective.” Full episode here → https://lnkd.in/ePA8FiB6 #WebMarketerPodcast #MarketingStrategy #B2BMarketing

It’s not difficult. But almost nobody does it... Following this process puts you ahead of your competitors. Episode 10 has the first 3 steps of building a B2B advertising strategy (+ free workbook in the show notes). This includes a breakdown of how we run competitor analysis to spot gaps and opportunities, looking at: ✔ Budgets ✔ Targeting ✔ Ad copy ✔ Landing pages ✔ Conversion hooks Listen here: https://lnkd.in/ePA8FiB6 and work through it with us #MarketingPodcast #B2BMarketing #AdStrategy #CompetitiveEdge

If you’re part of a small marketing team, or even a one-person team, and you know your content is strong but struggle to get it in front of the right people, you’re not alone. Watch the video to see a testimonial where we partnered with a small marketing team and helped amplify their efforts to average 50+ quality leads a month, with peaks close to 100. If you want more high quality leads without adding extra weight to your workload, we can help. Book your free strategy call.