Warmly, (acquired by HubSpot) ads

Now you can use Claude to identify 95% of your person-level website visitors who did not sign up! Today, we're launching Warmly's MCP server and API and you are getting free access Here is our launch offer: You can connect Warmly to your Claude, ask it to find leads visiting your high-intent pages, and ask follow-up questions to build a list of visitors who are ready to buy. Try it completely free, and you can keep your credit card in your pocket because we don’t need it. What this unlocks: Ask Claude "show me ICP visitors who hit pricing today" and we'll get it for you, ready to send into your outreach and newsletter platforms like Outreach, Customer.io, Instantly.ai Add the API to Claude Code or Codex to build GTM apps on top of your website de-anon data. Data is the new electricity for GTM agents and we want to give you the best data, removing every layer of friction for you to access and leverage it. You can start for free, and it’s usage based pricing afterwards. We're starting with giving access to our web de-anon, but be on the lookout for when we do the same for our 3rd party signals and contact/company data We aren’t gating the MCP behind an enterprise pricing package. We want everyone to have access to 1st class signals data at an affordable price that scales with you today and tomorrow. Go and give our API/MCP server a try, if you like it, you keep it, if you don’t it you only wasted 5 mins of your time. Dropping link under comments Tag a founder building an AI agent that needs person-level intent data

AI email generation is live in Warmly's orchestrations. The qualified chat engager who didn't book? Now they get a real follow-up — pulled from chat, enrichment, CRM, and intent signals. Same orchestration, new step. 60-day free trial in Autopilot for every customer.

AI email generation is live in Warmly's orchestrations. The qualified chat engager who didn't book? Now they get a real follow-up — pulled from chat, enrichment, CRM, and intent signals. Same orchestration, new step. 60-day free trial in Autopilot for every customer.

A Marketer's dream: contact-level intent for ads! Ad integrations are live in Warmly. Most B2B companies burn half their ad budget on people who'll never convert. Customers, open opps, competitors, interns. Non-fit contacts that get served ads, and stay in ad audiences. Ad platforms' native filters are too broad. So teams pull CRM lists, clean them, upload them manually, and watch them go stale in 48 hours. There are 3 motions for ad campaigns: 1/ Passive: Triggers based on signals (visitors, intent surges, job changes) 2/ Active: push specific companies/contacts for a campaign (ABM, competitor sunsets) 3/ Evergreen: always-on ICP coverage (total addressable market, personas, lookalikes) Almost nobody runs all three well. The data plumbing is brutal. And then there's attribution. A prospect clicks your ad, hits your site, bounces, and comes back tomorrow to book the meeting. The ad gets zero credit. You attribute the meeting to "direct" or "organic" and assume your ads aren't working. They were. You just couldn't see it. The result: 60% of B2B ad spend hits people who can't or won't buy. And the ones who do convert, you can't tie back to the campaign. Warmly's integration fixes both. It collapses the three motions into one intelligence and execution layer. And because we identify the visitor on your site as the same person who clicked the ad, you can tie paid campaigns directly to pipeline and closed-won, even a week later. Passive (signal-triggered, always on): - Buyer hits /pricing twice → retargeting audience - Form abandon at /book-a-demo → gifting campaign with a personal touch - Bombora research surge on a non-customer → awareness audience Active (campaign-driven, initiative-led): - Competitor just sunset → bulk push every competitor user to a matched audience - Total addressable market minus customers and open opps → cross-channel ABM blast - Closed-lost from 6 months ago → win-back campaign Evergreen (always-on coverage): - Full TAM minus customers → always-on brand awareness - Every head of marketing at SaaS companies $10M-$100M ARR → persona-specific thought leadership - Lookalike audience built from your closed-won → automatic reach expansion The attribution loop: when an ad-clicker hits your site, Warmly identifies them as coming from the ad and tracks every subsequent visit. You see which contacts received ads, visited the site from an ad, and ultimately closed, even days or weeks after the click. Setup: connect your ad account, pick or build the audience, push. Two minutes.

Warmly's Autopilot Agent has been increasing inbound conversion by as much as 33%. Add a script tag, then 30 minutes to set up. That's it. Result: You convert visitors right there, while they're still on your site because it can offer a full demo. Two weeks ago I was on a sales call when the prospect changed her mind mid-sentence: "Actually we're switching from Slack to MS Teams." Embarasssingly... I didn't know if we supported that. But our agent heard her. Pulled up our integrations slide page, while I was still talking. Started walking her through both our MS Teams and Slack integration. It is crazy what these things are capable of doing now. Think of it as a live sales rep that knows everything your best reps know, lives on your site 24/7 to give demos, answer questions, qualify prospects, book meetings, and Slack a human rep when they need to be looped in. It scales for inbound traffic surges from marketing pushes. It knows who's on the site, your offering, how you handle objections, the best slides to show and when, and how you stack up against your competitors. Did you visitor dropped off the chat without booking? The agent automatically sends a personalized follow-up email and adds them to your LinkedIn and Meta retargeting campaigns. That is the power of our #1 best-in-class person-level website de-anonymization. All the work an inbound SDR would be doing, but it scales infinitely and never sleeps. Three things make it "not-a-chatbot": 1. It thinks. Pulls your site, help center, internal docs, and CRM. Picks its own qualification path. 2. It gives demos. Add a trigger in natural language for when key slides or videos should be shown and it does it. 3. It has a face. Optional video avatar. Visitors stop chatting with a widget. They start talking to a person. That person could be YOU or a digital-twin of every AE on the team. Three things that are special: 1. It never forgets. Pulls from our context graph of every interaction you've had with the prospect on or off your website. 2. You can train it before deploying. See how it holds up in a sandbox. Everything is version controlled. 3. It self-improves. Without being asked, it analyzes its own conversations to maximize the goals you set (for the nerds: it uses decision traces in our AI Agent Harness + does LLM-as-a-judge evals to get better). Meetings booked, demos completed, qualified handoffs. The chatbot category is over. Drift sunset 7 weeks ago. Real agents that work end-to-end are what replace it. Here's my offer: 1. Comment AGENT → I'll give you a link to get +500/month free leads (de-anonimizying your website traffic) 2. Book a demo + show up and I'll give you a $20 amazon gift card 3. Try us out, get at least 10%+ lift on your inbound conversion in 30 days or I'll personally train your agent until you do $20 is yours for the demo. The 33% lift is yours when you deploy. Let's go. Warmly, Max

Warmly's Inbound Agent identifies every visitor, qualifies them, answers all questions, in real-time, and books the meeting, fully autonomous, no human in the loop.