Vocal Video

Actually getting your amazing video testimonials on your website can feel like an impossibly long and technical project. Most marketing folks will need technical and design resources to create a well-designed video gallery from scratch - which are almost always scarce resources. So the videos are delayed making it to your website and landing pages. The reality is: With new technology your team doesn’t need technical expertise to embed a video gallery in a website. There is no technical barrier and you don’t need any coding skills. The carousel I'm showing here was designed in minutes by someone with zero design background. Teams of one are doing this themselves in a couple of minutes. Just drag and drop into any website editor or site code. One line of code that respects your branding and embeds with flexible designs. The videos you've collected should be working for you immediately. How does your team show off customer videos?

Your buyers already know your ad copy was written by AI. 75% of marketers have now adopted AI and most are using it to send generic, one-way campaigns (Salesforce State of Marketing, 2026). Buyers are swimming in it every day and they've noticed: • 31% say visible AI in brand marketing makes them trust a brand less • Only 7% say it makes them trust a brand more (Klaviyo, 2025) An unscripted video from a real customer does something no generated copy can. It's verifiably human. That's what Vocal Video collects. No scripts, no production crew, no editing that makes people wonder if it's real. In an environment where skepticism is the default, authenticity reigns supreme. What's working for your team to build trust with buyers right now?

Want better results from your customer or employee videos? Start with your honest, ultimate goal and work backward. When planning a campaign, it's easy to get caught in daydreaming about something really impressive, like what you saw recently on a F100 website. So, the question you need to ask yourself is: What am I really trying to accomplish with this video? Rarely is the goal to create an *award-winning* video. Most businesses want to sell more products, sell them faster, and build trust with their audience. Social proof plays a huge role in de-risking purchase decisions, and video is the most effective way to do this. That’s why a six-month project with a big budget and a cinematic feel isn’t always the best choice. Instead, what if you collected 5 *real* customer story videos in just a few minutes. That can have a much higher impact on the campaign's success. Potential buyers trust real experiences, and seeing other customers talk about a product can be the push they need to make a purchase. This is exactly what Martha Stoumen Wines did. Without a physical tasting room, they had to find a way to connect with their audience online. Instead of producing one perfect video, they focused on gathering customer testimonials of people sharing real experiences. And it worked. So, before committing to a massive video project, ask yourself: What’s my goal? If it’s building trust and driving conversions, why not make it easier to get the customer testimonials that actually work? Join 30k+ companies who get more effective and easy customer stories. The free plan is linked at the top of this page.

The new way to edit testimonial videos is to not have to manually edit them at all. In fact, draft videos w/your branding can now be created automatically, skipping that whole step. At least that's our opinion. Here's how: 1. You collect the clips by sending out one link. 2. A finished draft comes back to you automatically. 3. Then you can refine it by selecting text (cut a section, pull a clip, tighten the pacing) instead of dragging things around on a timeline or having to be a professional. For some of our customers, the auto-draft that comes back is immediately good enough. For most, it's only a couple small tweaks and then it's live. Why do marketers love it? Getting to a finished video no longer requires editing experience. Why do editors love it? The setup work is already done and they can go straight to making it better. We've heard it from both ends of the spectrum, from early-career marketing managers to video professionals at large universities. The reaction is the same. Want to test it out for yourself for free? Go to Vocal Video for your free plan.

Everyone knows that video testimonials are crucial for building trust but most marketing teams feel stalled out in collecting them. Startups like Rollstack without any video framework in place, can feel it the worst So they did what most companies do - extensive research on video testimonial platforms. Here's what made them choose Vocal Video: It had to be easy for them as the internal team AND their customers. The friction of asking busy customers to figure out how to create and send you video is where most of these projects die. Now video testimonials are part of their full-funnel strategy across sales, marketing, and client support. Nate described it as "the iPhone of video testimonials" - intuitive, everything where it should be, straightforward to publish and edit. Read more about how this YC-backed company uses Vocal Video using the link in the first comment.

Even small teams have no excuse to ignore their global audiences when it comes to collecting video testimonials. Project Drawdown collected 19 videos from people in 12+ countries with one person dedicating just a small portion of their time. Most companies give up on video testimonials the moment their team goes global. The logistics feel impossible when your team spans multiple countries. Customers in New York, employees in Singapore, partners in London. The complexity multiplies with every time zone. So the video project gets pushed to ""someday” when people want to avoid: ↳ Flying people to a single location ↳ Dealing with inconsistent quality and formats ↳ Managing multiple video teams in different regions ↳ Coordinating across time zones for live recordings But that's not how video collection works anymore. No travel. No coordination nightmare. No big team required. Here's what they did differently: They created one video collector and sent a single link to their global network. That's it. People recorded on their own time, from wherever they were. The simplicity of the process meant they actually got hundreds of responses. The result is a gallery that showcases genuine voices from around the world. Real stories from real people in different contexts. This is the shift happening right now in video testimonials. Geography isn't a barrier anymore. Neither is time. Or budget. The friction that used to prevent global video collection has been eliminated. If you've been stalled on getting customer or employee videos because your team is distributed, that excuse doesn't hold up anymore. What's actually stopping you from collecting those stories?