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Inclusion and accessibility is how meaningful communications happen. This week on PR In the Real World, Tony Garner speaks with Louise Gibson - Social Media, Design, Advertising & Sponsorship Team Manager at Sheffield City Council - to discuss why all of us as communications professionals must put empathy at the heart of everything we create. Louise explains why knowing your audience is key, how listening to real people drives better outcomes and why simple changes in language, recruitment and team processes can make communications more inclusive and effective for all. We talk audience insight, bias and building communication practices that work for everyone. Listen to the full episode with Louise now. YouTube: https://lnkd.in/eRZqCkYA Spotify: https://lnkd.in/dBXuQAiT Apple: https://lnkd.in/d7qz2anu

Viva has an exciting opportunity for a Senior Account Manager to join our client services team. Become part of our award-winning PR agency in the heart of Lancashire, where we deliver meaningful, high-impact campaigns for organisations across defence, manufacturing, the public sector and more. This role calls for someone with strategic vision and practical skill - a strong storyteller who leads with creativity, takes initiative and drives results. What you’ll be doing: ➡️ Acting as the senior day-to-day contact for a range of clients, offering proactive guidance and trusted expertise. ➡️ Leading the development and delivery of multi-channel campaigns that make a measurable difference. ➡️ Creating high-quality content - from sharp press releases and features to strategic thought-leadership pieces. ➡️ Guiding and motivating your team to deliver exceptional work, on time and on budget. ➡️ Spotting opportunities, solving challenges early and keeping projects running smoothly. ➡️ Contributing to pitches, proposals and new business development. ➡️ Supporting the growth and direction of the agency with energy and ideas. Who we’re looking for: ➡️ 5+ years’ experience in PR, communications or content marketing — ideally within an agency. ➡️ A confident communicator who’s calm, collaborative and commercially aware. ➡️ Strong writing skills with a knack for turning complex stories into compelling narratives. ➡️ Experience managing senior clients and delivering work to KPIs and deadlines. ➡️ Someone curious, creative and motivated by meaningful, purpose-led work. ➡️ A full UK driving licence. What you’ll get in return: ✅ A genuine voice and stake in our employee-owned agency. ✅ Purpose-driven work with clients who make a positive impact. ✅ Hybrid working from our vibrant Rossendale HQ. ✅ Competitive salary (£34k–£40k depending on experience). ✅ 25 days’ holiday plus a comprehensive wellbeing package. Applications close on Monday 1st December 2025.

Well, let’s keep the measurement month momentum going, shall we? Today’s guest is a very familiar one. Our first ever guest – one year on – is back to update us on the world of PR measurement. Steph Bridgeman, one of the UK’s leading PR measurement specialists, is back in the hot-seat to discuss what’s new in measurement that all comms professionals need to know about. Accurate and up-to-date measurement techniques are the key to proving the success of public relations, so it’s no wonder Steph’s first episode is one of our most popular ever. In this one, Steph discusses the evolving role of AI in measurement and shares her love for the smaller numbers. If you want the latest on PR measurement and how you can prove the impact of your work, it’s time to listen up. Spotify: https://lnkd.in/eY6AaWBu Apple: https://lnkd.in/ecyFpaHK YouTube: https://lnkd.in/eEJvd2Rv

Measurement Month is among us, and we’re asking the question on everyone’s mind… What does great measurement look like in the age of AI? From the days of press clippings to today’s predictive analytics, Liam Kelly’s 25-year journey through media intelligence reveals how technology can sharpen our insights, but never replace our judgment. This week on PR in the Real World, Tony Garner sits down with the Vice-President of Product Marketing at Onclusive to explore how AI is reshaping the way we measure success in PR. We talk data, AI, and how meaning still matters more than metrics. Watch or listen to the episode now 🎧 YouTube: https://bit.ly/437f05K Spotify: https://bit.ly/47EWlzo Apple: https://bit.ly/3JBR9nW AMEC Measurement and Evaluation

When you’re leading from the front you must lead with heart, and few people embody that more than this week’s guest. Bolton Wanderers Football Club’s Chief Strategy Officer Paul Holliday joins Tony to share the inside story of redefining what football means to a community. From steering Bolton Wanderers’ communications through administration to reshaping Lancashire County Cricket Club's comms, Paul shares the power of the passion and humanity in communications. He reveals how hard work, humility and teamwork turned survival into revival and why for the Wanderers, success is measured in loyalty. This week’s episode is all about riding the wave and weathering the storm, staying grounded through the highs and lows of the sporting world. Listen or watch our conversation with Paul Holliday MA MCIPR and Tony Garner now. YouTube: https://lnkd.in/e9yPU-Vp Spotify: https://lnkd.in/eg4syGpe Apple: https://lnkd.in/ek3dzP5G

Success isn’t measured by awards. But if it was, this week’s guest is the man to listen to… Graham Goodkind is back in conversation with Tony Garner, sharing the inside story of his sale and buy-back of Frank, and what that wild ride taught him about resilience and happiness. He talks about why awards don’t define success and why creating a culture that uplifts and inspires is just as important as making campaigns people can’t stop talking about. This week’s episode is a masterclass in leaving a legacy that matters, so consider this mandatory listening 👂 Listen or watch as Graham reflects on 25 years of bold ideas, and leadership. Spotify: https://lnkd.in/eukSnYVF Apple: https://lnkd.in/eQjBkati YouTube: https://lnkd.in/euYmAcf9