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Where is RGM today and where is it really heading? In this episode of 10‑Minute RGM, I had the pleasure of speaking with Murtaza Mansoor CA, MBA, FCCA , currently part of The Coca-Cola Company, with seven years of hands‑on RGM experience across Coca‑Cola and Kraft Heinz Canada. What stood out to me in our conversation was how practically he frames some of the biggest questions RGM teams are dealing with right now. We spent time unpacking affordability (not as a pure pricing question, but as perceived value) and why that naturally brings RGM and marketing much closer together than many organizations still assume. We also discussed why, as pricing headroom narrows, intentional mix management becomes non‑negotiable: deliberately choosing which packs, channels, and customers to grow, rather than discovering mix challenges after the fact. On automation and AI, Murtaza talked about speed, agility, and what changes when teams can model scenarios faster, work from a single source of truth, and make better decisions together. If you’re interested in grounded conversations with people who are deep in the work, navigating real trade‑offs, and helping shape what RGM is becoming, this series is a great place to start. https://lnkd.in/eTzuSPPA

Where is RGM today? And where is it really heading? I recently had a conversation with Marc Kennedy RGM Director at Land O'Frost What stood out is how he connects the big RGM themes with the reality of execution. From precision pricing to channel-specific strategies, it really comes down to how decisions are made at retailer level, and how different those decisions can be across channels. A big part of this is alignment. Sales, finance, and supply chain all play a role, with RGM sitting in the middle to balance volume and profitability. One idea in particular stuck with me: growth isn’t just about volume, it only matters if it comes with the right quality of revenue. As Marc pointed out, you can always create volume if you’re willing to make the trade-offs. But those decisions have consequences, shaping retailer expectations and often locking you into patterns that are hard to reverse. It shifts the question from “How much can we sell?” to “How are we growing, and is it sustainable?” That’s where RGM becomes more than pricing or promotions. It becomes a way to help the business make better long-term choices. If you’re interested in how RGM is evolving, this conversation is definitely worth a watch. 👉 https://bit.ly/3SfZNwj

Where is RGM really heading after a few years where pricing did most of the work? I had the pleasure to speak with Gurkan Munsuz Global RGM leader at McCain Foods. What I found particularly interesting in our conversation is how he zooms in on the shift we’re all seeing, moving away from price-led growth towards a more balanced approach between volume and mix. But more importantly, how that plays out in practice. We spent quite a bit of time on occasion-based thinking, and how it connects to classic RGM levers. The idea that pricing, packs, and promotions should be designed around how people actually consume, not just around the product itself, really stood out to me. Another point I took away is how much broader the RGM scope is becoming. It’s no longer just about your own category, but about understanding the full consumer basket and the constraints people have when they spend within a specific occasion. If you want a practical look at how teams are rethinking growth today, and what that means day-to-day. This conversation is definitely worth a watch: https://lnkd.in/eM_JKGSD

Where is RGM today and where is it really heading? That’s the idea behind 10‑Minute RGM: short conversations with people across the industry who deal with RGM every day and aren’t afraid to share what’s working, what’s not, and what’s changing. To kick things off, I had the chance to speak with Stuart Hartley, Global Technology Director for RGM & Global Travel Retail at Bacardi. With 30+ years in commercial roles, Stuart has seen RGM evolve in ways most of us have only heard about. What I appreciated most is how he connects the big shifts we keep talking about to the reality inside organizations: pressure from changing consumer behaviour, the need for teams to work better together, and the growing role of tech in day‑to‑day decisions. He doesn’t just talk about trends; he explains what they feel like for the people doing the work. If you want a grounded look at how RGM is changing, from someone who’s been in the thick of it, this series is a great place to start. Subscribe to the newsletter and learn more about the key takeaways of my conversation with Stuart https://lnkd.in/eDy5hKxc

I had the opportunity to kick off season 2 of 10-Minutes RGM with Laida Monarres, business lead for TPM and TPO implementation across Latin America at Nestlé. With a background spanning multiple commercial and sales roles, Laida brings a practical perspective on how commercial organizations are evolving and what that means for the people working in them. What stood out to me most during our conversation was Laidas view of RGM as a connector across the organization. We often talk about sales, finance, supply chain, and marketing as separate functions, but her point was that RGM can provide the common language that brings those pieces together around a shared understanding of the consumer. We also discussed how organizations can react faster to market changes, why commercial teams need increasingly strong financial and analytical capabilities, and how the shift from sell-in to sell-out thinking is changing the way many companies approach planning and decision-making. Finally, we explored the role AI could play in accelerating insights and helping organizations move beyond traditional silos. If youre interested in how commercial organizations are adapting to a more data-driven and cross-functional way of working, this conversation is for you: https://bit.ly/4jzgCOJ

Where is RGM today and where is it really heading? That’s the idea behind 10‑Minute RGM: short conversations with people across the industry who deal with RGM every day and aren’t afraid to talk about what’s working, what’s challenging, and what’s changing. For the second episode, I had the pleasure of talking to Enrique García Sevilla Garcia Sevila, Global Senior Revenue Growth Manager at Arla Foods. With years of experience taking RGM capabilities from one market to another, Enrique has a sharp view of what accelerates teams and what slows them down across different contexts. We talked about the real pressures RGM teams face today, from the need for faster, more precise analytics to the challenges created by inconsistent data foundations. He also shared what must happen before companies can truly scale automation and advanced RGM tools, and why strengthening the basics remains the biggest unlock. If you want an honest, real‑world look at how RGM is changing, straight from someone who’s been right in the middle of it, this series is worth following https://bit.ly/40sY1cp