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50.7% of B2B teams have only basic, informal or no tracking once a deck is sent. They might see that a file was opened, but not which pages got read or who it was shared with. The other 49.4% can follow up while the prospect is still in the deck. Which half is your partnership team in? Get the free report: The State of B2B Sales Content 2026.

80% of B2B teams say reps modify the approved deck at least sometimes. And 53% see outdated or off-brand content reach a customer monthly or more. For partnership sales teams, that can mean a sponsor sees a price, a stat or a logo nobody signed off on. See the full data from 164 sales and content leaders in The State of B2B Sales Content 2026.

68% of B2B teams hit a context problem with AI for content: the tool didn't know their business. Yet 65% would adopt AI built on their own brand, data and past results. Generic AI can write a sponsorship recap. It can't write yours. Download The State of B2B Sales Content 2026 to see what teams want from AI next.

92.7% of B2B teams say at least half of what they produce follows the same format. Yet 81.7% still customize those deliverables frequently or always. For sports partnership teams, that's renewal season: the same recap structure, rebuilt for every sponsor. We surveyed 164 sales and content leaders. Download The State of B2B Sales Content 2026 to see how they handle the volume.

Sponsors want proof, not promises. See how sports orgs use Visme to build sponsorship decks, activation recaps, and renewal-ready reports without a design bottleneck.

Teams like the Florida Panthers and LAFC use Visme to build sponsor-ready decks, activation recaps, and game day content without waiting on design.