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🎮 Did you know that 54% of people in Europe play video games? That Europe's games industry generated €26.8 billion in revenue in 2024 - a 16% growth since 2019? Or that the average European gamer is 31 years old and 45% of video game players in Europe are women? If these numbers surprise you, then Pixels to Policy is exactly what you need. Launched by the European Games Developer Federation (EGDF) and Video Games Europe, Pixels to Policy is an interactive, gamified campaign that takes you through the facts, figures, and policy context behind Europe's video games ecosystem. Level by level, it covers: 🟡 Level 1: The industry, the players & the economy 🟡 Level 2: Best-in-class minor protection and parental guidance 🟡 Level 3: Europe's video game landscape 🟡 Level 4: Player choices and in-game activities Whether you're a policymaker, industry professional, or simply curious about one of Europe's most dynamic creative industry, this is your go-to resource👉 https://lnkd.in/eWkcqDM7 #Pixels2Policy #VideoGamesEU

Every pixel is a piece of creativity and innovation, carefully placed to build intricately designed worlds, rich storylines, and well-developed gameplay 🖌️ That’s why EGDF and Video Games Europe put together 𝐏𝐢𝐱𝐞𝐥𝐬 𝐭𝐨 𝐏𝐨𝐥𝐢𝐜𝐲, an information campaign designed to 𝐭𝐞𝐥𝐥 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐯𝐢𝐝𝐞𝐨 𝐠𝐚𝐦𝐞𝐬 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐭𝐨 𝐩𝐨𝐥𝐢𝐜𝐲𝐦𝐚𝐤𝐞𝐫𝐬 𝐯𝐢𝐚 𝐚𝐧 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 through four knowledge levels: 🟡 Level 1: Learn about the industry, the players and the economy 🟡 Level 2: Best in class minor protection and parental guidance 🟡 Level 3: Europe's video games landscape 🟡 Level 4: Player choices and in-game activities. Whether you're looking to understand the basics of the video games industry, the tools that ensure responsible gameplay, or how policymakers can support this innovative & creative industry 👉 https://lnkd.in/eWkcqDM7 #Pixels2Policy #VideoGamesEU #EGDF

👉 𝐉𝐨𝐢𝐧 𝐎𝐮𝐫 𝐓𝐞𝐚𝐦 👈 Video Games Europe is looking for an experienced public affairs professional to join our Legal & Policy team in Brussels. 🔍 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮’𝐥𝐥 𝐝𝐨 -Monitor and analyse EU consumer and digital policy developments impacting the video games sector -Engage with EU institutions, policymakers, and key stakeholders -Help shape industry positions and coordinate input from member companies -Provide strategic insights and clear policy guidance to members 💡 𝐖𝐡𝐨 𝐲𝐨𝐮 𝐚𝐫𝐞 -7+ years’ experience in EU public affairs, policy, or a related field -Strong knowledge of EU institutions and policymaking processes -Excellent drafting, analytical, and stakeholder engagement skills -Comfortable translating complex policy files into clear business implications -Fluent in English plus at least one additional EU language 🎯 𝐅𝐮𝐥𝐥 𝐝𝐞𝐭𝐚𝐢𝐥𝐬: https://lnkd.in/eYEpvkKE 📩 Apply by 19 May: 𝐣𝐨𝐛𝐬@𝐯𝐢𝐝𝐞𝐨𝐠𝐚𝐦𝐞𝐬𝐞𝐮𝐫𝐨𝐩𝐞.𝐞𝐮

💡 The PEGI age rating system is evolving. In June 2026, the biggest update of the #PEGI system since its creation in 2003 will come into effect, expanding the criteria used to classify video games. For the first time, PEGI will assess not only game content, but also certain game functionalities, including optional purchases of in-game content, paid random items, unrestricted communication features, and gameplay mechanics that incentivise continued play. These updates will provide clearer information for parents, strengthen protections for young players, and support safer online gameplay environments. Developed with PEGI Committees’ experts' input and in close cooperation with Germany’s age rating authority Unterhaltungssoftware Selbstkontrolle USK, the update demonstrates the fast and flexible nature of PEGI to adapt to the evolving digital environment. A strong example of Europe’s co-regulatory approach to consumer protection and online safety in games. Read the full PEGI announcement 👉 https://lnkd.in/d-_CZf7t

One misconception about the video game sector is that it only employs programmers. This is not the case! The industry hires highly skilled professionals from both the arts and technical disciplines, including programming, design, production, quality assurance, audio, and much more. Who better than Yoan Fanise, Creative Director at DigixArt Studio, and Eino Joas, Game Lead at Supercell, to tell us? 📺 👇 The video games industry is one of Europe's largest and fastest-growing creative sectors. Addressing the talent and digital skills gap is crucial to the success of Europe’s video game industry and to ensuring that games remain a catalyst for innovation, learning, and digital transformation. But how can we achieve this? Here at #VideoGamesEU we believe in: 💡 Develop education strategies, such as courses designed with industry input, at the EU and Member State levels to tackle the digital skills gap; 💡 Build networks of excellence to facilitate the sharing of best practices among Member States; 💡 Promote life-long learning, including non-formal education, to support the talent ecosystem; 💡 Encourage girls to join STEAM programmes; 💡 Upskill teachers, as teacher shortages in STEM impacts the ability to teach and learn digital skills. 🧾 Find out more in our manifesto - More Than a Game: https://lnkd.in/e4rp-jHE 🎮 Wish to uncover interesting facts and useful data on the video game industry? Check out the Pixels to Policy campaign: https://lnkd.in/d2City6F #VideoGames #VideoGamesEU #MoreThanAGame #Talent #Skills #Innovation #Education #Pixels2Policy

Children can talk for hours about their passions and what entertains them the most. Our #PressPlayTogether public awareness campaign has been sharing tips and resources with parents, guardians, and policymakers interested in minor protection on how the PEGI system informs on age-appropriate games for children, the details of easy-to-use family setting tools, and all the resources available in local languages across Europe. Now, even before Christmas, we encourage parents, guardians, and anyone with children who play video games to sit down with their child this holiday season and play together! ⭐ BONUS - Our global survey found that players believe playing video games helps improve creativity (77%), problem-solving (76%) and teamwork and collaboration skills (74%), as well as adaptability (72%), critical thinking (71%) and communication skills (67%). https://lnkd.in/ey7j5kvN In addition to having fun playing, enjoy the benefits of video gameplay! #VideoGames #VideoGamesEU #ResponsibleGameplay #HappyHolidays