VersaFeed

Struggling with LIA accuracy, missing attributes, or unreliable feed updates? VersaFeed delivers complete, consistent product data for omnichannel scale.

🎄🎁Week 7 - Holiday Performance Tips - Highlight Your Shipping Options in Google Shopping 🚚 Google is continuing to make shipping visibility a bigger part of the Shopping experience — and that means merchants have new ways to stand out. Here are a few ways to ensure your delivery options shine in your PLA on the SERP: ✅ Free Shipping Annotation Set a $0 shipping rate in your Merchant Center shipping table to display “Free Shipping” directly on Shopping ads and free listings. Merchants using estimated delivery dates have seen up to a 2% lift in conversion rate. ⚡ Shipping Time Annotations Add delivery estimates to show messages like “Free delivery by Fri, Dec 24.” This is going to be critical for the last minute shoppers. Having this message will influence CTR and CVR in a big way. 🏆 Free & Fast Shipping Badge Qualify for this coveted badge by: - Offering delivery in 3 days or fewer - Including a free shipping option - Submitting your shipping info for verification in Merchant Center 💡 Pro Tip: Make sure your GMC shipping settings are accurate and aligned with your actual delivery speeds — small tweaks here can make a big difference in visibility, CTR and CVR. Check out our blog in the comments. #GoogleShopping #MerchantCenter #EcommerceTips #ProductFeeds

🎄🎁Week 5 - Holiday Performance Tips - 1st Order Promotions for New Customers This new promo type lets U.S. merchants (currently allowlisted) highlight exclusive offers—like $ or % discounts for a customer’s first order—directly in Shopping ads. When paired with the New Customer Acquisition Goal in Performance Max or Standard Shopping campaigns, Google automatically detects new users and surfaces your “first order” deals in a special highlighted format. A few key things to know: ✅ Available on MOBILE Shopping ads only (not free listings) ✅ Simple offers only like % or $ discount— NO MINIMUM SPEND or complex conditions ✅ De-duplication applies — Google shows the most effective promo if multiple qualify ✅ Activation is quick — approved promos start showing within 24 hours once configured ✅ You have to get allowlisted and this is US only To get started, you’ll need: 1️⃣ A New Customer Acquisition Goal in your Shopping campaign 2️⃣ A 1st Order Promotion submitted via promotion data source, builder tool, or Merchant API 💡 Pro tip: Make sure your promo title clearly states it’s for “1st Order Only” to help new shoppers recognize your offer instantly. #datafeeds #productfeeds #feedmanagement #googleads #googleshopping

Are you ready for this Holiday season? Comment "share" in this post and we'll message you a pdf, printable version of this calendar with top online and in-store shopping dates highlighted to help with your ad campaign planning! #googleads #googleshopping #RetailMedia #Ecommerce #DigitalRetail

For those of you that work on account planning for SEM/Shopping...take a look at the Crawl/Walk/Run guide for data feeds. Let us know what recommendation you like the best! https://lnkd.in/eSjmaxGT

🎄🎁Week 4 - Holiday Performance Tips - Badges for Meta Shopping Ads Meta has rolled out an update to Dynamic Overlays, giving advertisers the ability to highlight discounts, price drops, and sales directly on their catalog ads — similar to Google Shopping’s PLA badges. The big upgrade? You can now let Meta’s AI automatically select the most effective overlay for each product and user, optimizing performance while still allowing for customization of design elements like shape, color, and font. 👉 To make the most of automatic overlays: - Include both price and sale price in your feed to enable “% off” badges and the display of strikethrough prices - Add shipping cost = 0.0 for free shipping callouts This update combines automation and creativity — helping advertisers drive attention and conversion while keeping on-brand visuals. Link to blog in comments below! #MetaAds #EcommerceMarketing #DigitalAdvertising #AdTech #SocialCommerce #feedmanagement #datafeeds