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Your FM software competitors are already rewriting their 2027 messaging. Buyers are comparing more vendors, asking harder questions about AI, and bringing more stakeholders into the decision. A pitch built for last year’s buyer will lose to one built for this year’s. Join Verdantix on 17th November for a webinar on how to market facilities management software in 2027. We’ll cover buyer maturity, stakeholder priorities, where AI investment is going, and how to sharpen your positioning. Register here: https://lnkd.in/dpQUXm9g

Is your facilities management software positioned to stand out in 2027? The market is getting more crowded. Buyers have more choice, expectations are changing, and AI is reshaping how vendors talk about their products. That makes a clear understanding of your buyers more important than ever. Join Verdantix on 17th November for a webinar exploring how to market facilities management software in 2027. We’ll look at: • How buyer maturity affects demand • What different stakeholders want from vendors • Where AI is driving investment • How to build sharper positioning and messaging Register here: https://lnkd.in/dpQUXm9g

Which FM buyers are actually ready to buy in 2027? Verdantix has new survey data on how buyer maturity affects demand for facilities management software, and which stakeholders hold the budget at each stage of the purchase. On 17th November, we’ll walk through the findings and what they mean for your pipeline. What the session covers: - Where buyer maturity is creating sales opportunities, and where it’s stalling them - How priorities differ between facilities, IT, finance, and sustainability teams - Which AI use cases are getting budget and which are still pilots - How to rework your 2027 positioning around what buyers say they want Save your place: https://lnkd.in/dpQUXm9g

AI is changing what buyers expect from facilities management software. But simply adding AI to your messaging won't make your product more compelling. The bigger question is: what do different buyers actually value, and how should that shape your go-to-market strategy for 2027? On 17th November, Verdantix will explore how facilities management software vendors can adapt their marketing to a changing buyer landscape. We’ll cover: • Where AI is delivering value and attracting investment • How buyer maturity shapes demand • What matters to different stakeholders • How to sharpen your positioning for 2027 Register here: https://lnkd.in/dpQUXm9g

Rethinking your go-to-market strategy for 2027? Selling facilities management software is getting more complicated. Different stakeholders have different priorities, and messaging that resonates with one buyer can fall flat with another. On 17th November, Verdantix is hosting a webinar exploring how to market facilities management software in 2027, from understanding buyer priorities to positioning products in an increasingly competitive market. We’ll cover: - How buyer maturity shapes demand and sales opportunities - What matters to different stakeholders throughout the buying process - Where AI is delivering value and attracting investment - How to sharpen positioning and messaging for 2027 Register here: https://lnkd.in/dpQUXm9g

Facilities management software now sells into several stakeholders at once, each with different priorities and different objections. Most vendor messaging still speaks to one of them. On 17th November, Verdantix is hosting a webinar on go-to-market strategy for FM software in 2027. You’ll see how buyer maturity shapes demand, what each stakeholder cares about, where AI spend is going, and how to adjust your positioning accordingly. Register here: https://lnkd.in/dpQUXm9g