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🚀 Target All Update Incoming: Expanding, Scaling, and Proving the Power of AI-Driven Offers We’ve officially expanded the Target All pilot — more sites, more messaging channels at the pump, and a deeper level of visibility into offer delivery, engagement, and redemptions. And the early results are exactly what we hoped for. 📈 What we’re seeing in the data -We delivered a mix of proprietary food offers — and the behavioral patterns are exactly what we expected. Multiple impressions drive lift. - Customers typically need 2–3 impressions across transactions before redeeming. - The data shows the same customers receiving repeat exposures to the same offers, followed by eventual redemption — exactly how true 1:1 marketing works. - These aren’t broad blasts. These are targeted messages hitting the right customer at the right time, based on real behavior. This creates the feedback loop that powers Target All’s AI: offer → exposure → transaction → model learns → next offer improves. When you show relevant customers relevant offers, performance improves. Every time. 👉 Even small incentives drive action when the offer is relevant. 🤖 The real unlock: AI-driven segmentation - Using AI and ML, we’re able to segment customers using our proprietary models, create offers, communicate to consumers, and get redemptions. With Target All, retailers can now deliver that experience at scale — across every shopper, every visit, and every category. If your 2026 strategy only focuses on loyalty members instead of your entire customer base, you’re already behind. More updates coming soon as the pilot continues to expand across more sites and now more customers. Thanks Friendly Express, Inc. Amy Wood, Gabe Manning, Raul Buenrostro, and Velocity Logic

Milestone for Velocity! We’ve officially been awarded a patent for our Loyalty Cloud technology — the engine that routes, stacks, and orchestrates rewards across fuel, grocery, banking, and third-party partners. This patent covers our stacking and routing framework, which allows one partner’s system to request, retrieve, and combine rewards from multiple sources in real time. Why this matters: 🔹 Enables true grocery + fuel partnerships 🔹 Supports payment-linked rewards 🔹 Unlocks stacking across any reward type 🔹 Routes transactions to multiple partners without friction 🔹 Gives retailers unprecedented flexibility and control This recognition validates years of investment in building the most adaptable, partner-friendly loyalty infrastructure in the industry. At Velocity, we’re constantly pushing the boundaries to help retailers deliver modern, customer-centric loyalty experiences. More exciting updates coming soon. Learn more about the patent here: https://lnkd.in/epwyuZgy #patent #innovation #fuelrewards #loyaltytech #velocitylogic

Great news! We are proud to announce that we have been awarded a new patent for our innovative loyalty switch technology that stacks rewards. This new patent recognizes our commitment to developing cutting-edge solutions that make a real impact in the industry. Our team has worked tirelessly to create technology that truly sets us apart from the competition, and we're thrilled to receive this recognition for our hard work and love how this impacts both the customer and brand. We'd like to take this opportunity to thank everyone involved in making this possible, including our employees, partners, and customers. At Velocity, we're constantly striving to push the boundaries of what's possible, and this new patent is a testament to our commitment to innovation and excellence. We look forward to sharing more about our technology and how it can benefit our customers in the near future. https://lnkd.in/g-uuMwAA #patent #innovation Good Work Mirko Gojkovic, Raymond Stanton, III, Vik Mehta

When we started Velocity Logic, everyone had an opinion: • “Another loyalty provider?” • “You’ll never move the oils.” • “Moving fuel loyalty from the POS to the cloud? That’s crazy.” They weren’t wrong to doubt — every breakthrough sounds impossible at first. There were years of late nights, pivots, and repeating the same vision again and again until it finally clicked. But what kept us going wasn’t the finish line — it was the problem that refused to leave us alone. This photo — from 2015, with Mirko Gojkovic , Raymond Stanton, III , and me — was taken at an IACS entrepreneurship event, where I had Ray come in to help judge a startup competition. Looking back, we were still in the early days of figuring it all out. Fast forward to today — we’re powering loyalty programs for major oils, regional operators, and bank partners, moving millions of households and gallons every day. To every entrepreneur out there: 🔥 Chase the problem that won’t leave you alone. That’s how Velocity Logic Logic was born. And that’s how we keep growing.

NACS Video of Target All! Retailers can now use real data from every consumer visit — loyalty or non-loyalty — to make every transaction meaningful. At NACS we conducted a live demo where we recognize consumers at site, organize them into smart behavioral groups via AI, and deliver offers that can be redeemed instantly with the swipe of a card. This was a "sweets" category where AI segmented consumer was made aware of the promotion in the store and then purchased the product with that card and received a discount (No loyalty additional step). The possibilities are endless (forecourt focus, proprietary food focus, bank based promotions, co-brand/fleet, smart loyalty enrollment, etc.) In 2026, our platforms of c-store and target all will merge so retailers can go after everyone through one platform.

Stacking was one of the hottest topics at NACS, and for good reason — every retailer and issuer wants to know how to combine multiple loyalty programs and payment methods in real time. Here’s how it works in our world: 🎯 Loyalty Cloud routes multiple IDs — one from a payment card, another from a phone number — to two different platforms, synchronizing both for redemption at the site. The result? A single, seamless experience where the consumer can choose how they want to redeem — instantly. This live demo shows Loyalty + Pay with Points in action — powered entirely by our patented Loyalty Cloud. One connection. Multiple IDs. Zero friction.