Valpas ads

Hotel groups are already making bed bug safety a brand standard. As the attribute appears in booking journeys, a property-level choice becomes a group-wide commercial decision. Commercial can assess the return. Distribution can make the proof visible. Brand and operations can make the guest promise consistent. Bring the right people around one decision: where to introduce Valpas certification next, and what it would take to make it a group standard.

Bed bug safety is becoming a booking attribute. For a hotel group, the opportunity extends beyond the first certified property. Bring the same verified guest promise to more of your portfolio, and make it visible where guests book. Choose the next properties, agree the commercial measures and build a rollout around your group's priorities.

Four- and five-star hotels are already putting the new booking attribute to work. Two Valpas case studies report 8–12.5% higher direct conversion when bed bug-safe assurance was visible at booking, equivalent to €24–32 in additional direct-booking revenue per room per month, with a reported 3–4x return per €1 invested. The next step for your group: choose a property, define the success measures and agree a pilot that gives your team its own evidence.

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