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What matters most about our AI Innovation Award win with B&Q isn’t just the trophy, it’s what the judges saw in the work. They highlighted how our partnership with B&Q: - Restored meaningful control and insight within PMax - Used AI in an “interesting and timely” way to maximise brand spend and support new ranges - Delivered extra visibility, efficiency and bottom-line impact, while easing operational load One judge summed it up as “a great way of taking back control and additional insights in a way that actually helps the bottom line.” This external perspective really validates the approach our team and B&Q’s performance media experts have been building together: using AI not just to automate, but to create smarter, more transparent retail media decisions. Read the full write-up from Performance Marketing World here: https://hubs.la/Q03VnmXJ0 #AIInnovation #PMWAwards #RetailMedia #Ecommerce #PerformanceMarketing #GooglePMax

AI adoption is high across retail paid media, but confidence is still low. Our latest research with WBR Insights reveals the trust, data, and operational gaps that prevent AI from delivering full value, and what retailers can do next. This report provides leaders and performance teams with a clear maturity model, highlighting where they stand today and the steps required to shift from execution to true orchestration.

Search drives £31.4bn in UK retail spend, yet retailers continue to overlook its full potential. This report reveals how AI helps organisations improve strategy, optimise performance, and capture more high-intent shoppers.

Retailers are under pressure to improve efficiency and drive profitable growth, but AI can only deliver when trust, data quality, and team readiness are in place. Our research highlights how CMOs, Heads of Performance, and Paid Media Managers can work together to mature their AI usage, supported by a detailed readiness model and practical priorities for the next 6 months.

Shoppers rely on search more than any other channel, and AI is reshaping how retailers meet demand. Discover how leadership, performance teams, and paid media specialists can all benefit from AI-driven search optimisation.

AI is redefining how shoppers discover products and how retailers capture intent. Our report explores what this shift means for marketing leaders, performance teams, and paid media managers who are looking to improve ROI and streamline execution.